by jaries | Feb 26, 2026 | AI Marketing, CMO Series, Law Firm Marketing
By Aries hears the same concern from chief marketing officers across the legal industry: “We’re actively marketing, but we’re unsure what’s working.” These aren’t novice marketers. They’re experienced leaders running...
by jaries | Jan 15, 2026 | AI Marketing, CMO Series, Law Firm Marketing
AI has made it easier than ever to produce content that is technically correct and strategically useless. We have all read summaries, overviews, and “recent developments” alerts that say nothing a client could not find elsewhere. That is not a future risk....
by jaries | Dec 11, 2025 | AI Marketing, CMO Series, Law Firm Marketing
A bit ago, the By Aries team was coaching a senior business development manager at a large global law firm. Her job includes building individual business development plans for lateral partners joining the firm. Before we started working together, she described what...
by jaries | Nov 4, 2025 | Law Firm Marketing
Introduction: Why Lawyer Networking Still Drives the Legal Industry Let’s get real: most lawyers think they’re “networking” when they show up at a rubber-chicken dinner, exchange a few business cards, and hope for the best. That’s not networking. That’s loitering with...
by jaries | Oct 16, 2025 | CMO Series, Law Firm Marketing, LinkedIn
Check most law firm LinkedIn feeds and you’ll see a wall of credentials, deal tombstones, award logos, and courtroom victories. It’s not branding. It’s self-reassurance dressed as marketing. But here’s the thing: LinkedIn’s latest B2B data says 94% of...
by jaries | Oct 9, 2025 | Law Firm Marketing, LinkedIn
Law firm marketers know the pitch: “Get our lawyers posting on LinkedIn for thought leadership.” What leadership hears: “Spend time on a social media platform hoping something happens.” The gap between what LinkedIn for lawyers can deliver and...
