Speaking & Training
We offer a range of speaking and training programs for partner and marketing retreats, as well as conferences. Our founder, Jessica Aries, is a featured speaker at many industry events and conferences and delivers workshops and training to lawyers, legal marketers, legal administrators, and IT professionals on social media, digital marketing, video marketing, AI, and data and analytics.
FEATURED WORKSHOPS
LinkedIn for Lawyers Client Development
AI Workshops for Marketing Teams
AI Workshops for Lawyers
Video Marketing for Lawyers and Law Firms
Data & Analytics Workshops for Marketers
Catch Jessica in Action
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What Becomes Possible When Teams Move Faster with AI
Date: May 20, 2026 | Time: 12:00 PM ET
This is a candid conversation for legal marketers who are done with the hype and ready to actually do something. This is not another overview of what’s coming. It is a real look at what’s working right now, and how to get there.
The pace of AI in legal marketing isn’t slowing down. And the pressure to figure out what it means for your firm, your team, and your role isn’t either. But most of the conversations happening in our industry are either too theoretical to act on or too tool-specific to translate into your day-to-day work.
This webinar is different.
Join AI strategist and trainer Jessica Aries (ByAries) and 9Sail CEO Joe Giovannoli for an honest, practical conversation about what AI looks like when it’s actually working inside agencies and law firms, right now.
We’ll talk about where most teams are starting, what the real barriers to meaningful adoption look like, and what becomes possible once you clear them. We’re not here to overwhelm you with tools or talk about what’s coming in five years. We’re here to help you walk away with one thing you can do differently on tomorrow morning.
- Where the legal marketing industry actually is with AI — and why the gap between access and meaningful use is bigger than the headlines suggest
- The privacy and governance concerns worth taking seriously (and how leading firms are navigating them without shutting the door entirely)
- The foundations that have to be in place before workflows can actually work — and the daily habits that get you there
- A live problem-solving segment: we’ll take real submissions from registrants and walk through how we’d approach them with AI, step by step
- What it looks like when it all builds — real workflows, real results, from practitioners doing this work every day
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What Becomes Possible When Teams Move Faster with AI
Date: May 20, 2026 | Time: 12:00 PM ET
In May, 9Sail’s Director of Client Success Jordanna Kalkhof sat down with Jessica Aries, founder of By Aries, to cut through the hype around AI and focus on what actually drives value in legal marketing and business development. Instead of treating AI as a shiny new toy, or reducing its capabilities to email rewriting, they explored how to turn it into a true “digital intern” that supports real workflows—while still honoring strict data privacy and confidentiality requirements. Read on to hear how they distinguish access from real adoption, practical use cases for legal marketers, specific workflows Jessica is running today, and concrete steps you can take to start small without getting overwhelmed.
- Having an AI license is not the same as using AI. Most teams are at the “I rewrote an email once” stage—not true adoption. Real adoption means finding workflows where AI becomes an extension of how you actually work.
- Data privacy concerns are legitimate, but they shouldn’t paralyze you. Understanding your tool’s configuration, turning off training data consent, and knowing where your firm falls on the risk spectrum lets you move forward responsibly.
- Treat AI like a brilliant new intern. The better the context, examples, and direction you give it, the better the output you’ll get. If you would explain it to a new hire, document it for your AI tool.
- Map your workflow before plugging AI in. Defining the problem and documenting each step—with the right people in the room—is the foundation of any AI workflow that actually works.
- Scheduled prompts, projects, and AI agents are where the real time savings live. The firms seeing the biggest return aren’t just prompting ad hoc, they’re building repeatable, automated workflows that run in the background while they do other work.
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Martech Mindshare: AI Masterclass
Date: May 13, 2026 | Time: 9:30 AM ET
Join us in Washington DC on May 13, 2026, for a eight-hour AI program for legal marketing leaders that takes you through the current state of AI in our industry and showcases two hours of use cases that are finding traction and success right now. The closing session will be spent building an AI-enabled marketing workflow together. We will map people and processes, flag potential pitfalls, and explore how AI agents can support your operations. You will leave with a blueprint you can put into action right away.
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AI in Action: Enhancing Workflows and Daily Operations
Date: March 5, 2026 | Time: 10:25 AM ET
This session explores practical examples of how AI is improving marketing and BD work, including content creation, pursuit research, competitive intelligence, administrative processes, and responsiveness to attorney needs. Participants then collaborate at their tables to analyze a selected workflow and envision how AI could accelerate or enhance it, ultimately crafting a small but realistic use case they could adopt in their own teams.
About the Conference
LMASE Tech Intensive: Beyond the Prompts
Date(s): March 9, 2026 | Time(s): 9:00 AM - 4:00 PM ET
Artificial Intelligence has moved beyond the experimental phase in legal marketing - it's now a strategic imperative. While many professionals are still learning basic prompt engineering, the most successful firms are implementing sophisticated AI ecosystems that transform how they compete, communicate, and grow.
This intensive brings together legal marketing professionals ready to move past AI basics into advanced strategic applications. Participants will explore cutting-edge implementations that go far beyond content generation: predictive market intelligence, dynamic client experience personalization, strategic positioning through data synthesis, and innovative service delivery models that are reshaping client expectations.
The program focuses on advanced AI applications for market intelligence and competitive positioning, sophisticated content ecosystems that build authority and drive engagement, predictive analytics for client relationship management and business development, ethical AI frameworks that build trust while maintaining competitive advantage, strategic implementation roadmaps that align AI initiatives with firm goals, and future-focused insights into emerging AI capabilities and market implications.
Attendees will engage with expert practitioners sharing breakthrough AI strategies and real-world results through interactive workshops. The curriculum includes case studies showcasing innovative implementations across firm sizes and practice areas, hands-on exercises with cutting-edge tools and platforms, and strategic planning sessions to map organizational AI evolution.
The Marketing Playbook Changed. Did Yours Keep Up with the AI Shift?
Date: February 3, 2026 | Time: 11:00 AM CT
A practical framework for evaluating law firm marketing in 2026
The marketing playbook law firms relied on for years has quietly changed. AI has altered how visibility, credibility, and trust are established, often before a prospective client visits a website or contacts a firm. This session helps firm leaders evaluate marketing through an AI-informed lens, without relying on jargon or tactics. Attendees will leave with a clear framework and practical prompts to assess whether their current strategy is keeping up and where it may be falling behind.
- Understand how AI is changing the environment in which law firm marketing operates and is evaluated.
- Learn a practical framework for assessing visibility, credibility, and clarity across existing marketing efforts.
- Walk away with concrete prompts and questions to guide smarter marketing decisions in 2026.
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AI Lab: Apply AI to Solve Real CMO Challenges
Date: October 27, 2025 | Time: 4:40 PM MT
Bring the day’s learnings full circle in the TWxSW AI Lab. Open your laptops and engineer prompts in real time to address real CMO scenarios, with help. Along with conference co chair Dave Bruns, Justin Antonipillai and Jessica Aries will help leaders get their hands dirty in AI and deliver clean results. Whether you need to respond to a management request, present your own new initiative, or lead your team to consider new processes, this is your chance to practice and refine your AI use with help from leaders and peers in the room. The end result? A better command of the most powerful technology available to help you increase your and your team’s influence in the firm.
About the Conference
LMA Techwest x Southwest Conference
Date(s): October 27-29, 2025 | Time(s):
The second annual Tech West by Southwest (TW x SW) Conference is coming to Denver! Hosted by the LMA Southwest and West Regions, this unique event unites legal marketing professionals from across the country to explore the evolving intersection of technology, business development, marketing, and communications in the legal industry. Building on the energy of our inaugural conference, TW x SW 2025 will deliver deeper insights, fresh strategies, and valuable connections—all designed to equip legal marketers with the tools they need to lead innovation and drive meaningful impact in their firms.
From Reel to Revenue: Leveraging Short-Form Video Content to Drive Business Development and Lead Generation
Date: September 17, 2025 | Time: 1:00 PM CT
In today's digital-first landscape, short-form video has become a powerful tool for capturing attention, building brand awareness, and driving meaningful client engagement. This interactive roundtable will explore how legal marketing professionals can harness the power of platforms such as LinkedIn, TikTok, Instagram Reels, and YouTube Shorts to create compelling content that resonates with both potential clients and referral sources.
Participants will discover practical strategies for creating authentic, compliant video content that showcases firm expertise while humanizing their brand. We'll dive deep into content repurposing techniques that maximize ROI by transforming a single piece of content into multiple touchpoints across various platforms. The session will also cover promotion strategies that amplify reach, and measurement techniques to track engagement and conversion.
Whether you're a solo marketer looking to build your firm’s brand recognition or part of a large firm's marketing team seeking to modernize your content strategy, this roundtable will provide actionable insights and real-world examples from successful legal video campaigns.
- Identify the most effective short-form video platforms and formats for different legal practice areas and target audiences.
- Develop a systematic approach to repurposing long-form content (webinars, articles, presentations) into engaging short-form video series.
- Create compliant promotional strategies that amplify video content reach while maintaining professional standards and ethical guidelines.
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AI at Work: Turning Tools into Strategy for Legal Marketing Teams
Date: September 9, 2025 | Time: 12:00-1:00 PM PT
AI is reshaping how legal marketers approach their work, yet many firms are still stuck using it for surface-level tasks like drafting bios or repurposing press releases. This session will move beyond basic prompting to demonstrate how AI can function as a strategic partner across the entire marketing and business development lifecycle.
Jessica Aries, a former lawyer turned digital marketing strategist, will share real-world workflows that position AI as an intelligent partner, one that helps evaluate campaign performance, uncover high-impact content opportunities, accelerate business development planning, and streamline day-to-day execution.
- Identify practical and strategic AI use cases for legal marketing and BD teams
- Use AI to analyze campaign performance and inform content strategy
- Apply prompt layering to generate smarter, more relevant outputs
- Build and maintain a prompt library to improve consistency across teams
- Support attorney BD planning with AI-driven research and content
- Navigate ethical and data privacy concerns when working with AI tools
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Talk Nerdy to Me: Prompting AI Without Sounding Like a Robot
Date: June 11, 2025 | Time: 11 a.m. CT
Tired of boring bots and blah content? In this hands-on workshop, you'll learn how to write smarter AI prompts that actually sound like you. Whether you're wrangling LinkedIn posts, proposals, or practice group descriptions, we’ll show you how to get AI to pull its weight—without losing your voice. Expect real examples, quick wins, red flag warnings, and a prompt-writing framework you’ll actually use. Led by a digital marketer and the head of proposals at an AmLaw firm who live in the AI trenches.
- Get why prompting isn’t nerdy—it’s your new marketing superpower. See how AI fits into your BD and content game (without replacing your magic).
- Master a “no-fluff” framework for writing prompts that work. Learn the Prompt Pyramid so you’re not guessing what to say to the bot.
- Write prompts that don’t sound like a robot wrote your copy. From pitch decks to posts, create outputs that sound human—and on-brand.
- Spot the cringe: Know when AI is off the rails. Learn to catch the red flags like hallucinations, bad tone, and legal landmines.
- Steal our favorite templates and make them your own. Use real-world examples to speed up your workflow and stay creative.
- Finally, hop off the AI struggle bus. Walk away with tools that save you time, not add to your to-do list.
About the Conference
LMASW Virtual BD Bootcamp
Date(s): June 11 - September 10, 2025 | Time(s):
Join us for a Virtual Summer Series Business Development Boot Camp.
You can register for all four sessions for a package price or register a la carte. We hope to see you for our online Business Development Boot Camp this summer!
Creating Human Connections: Online and IRL
Date: October 23, 2024 | Time: 3:40 PM PT
We all know successful business development centers around relationship building. This program analyzes three human connection case studies that cross the boundary between online and real-life interactions: 1) A lawyer gets press coverage; 2) A lawyer attends a networking event; and 3) A lawyer wants to make a connection with a hard-to-reach prospect/client. Jessica Aries will lead the discussion on how to drive meaningful connection through a digital presence, and Holly Barocio will focus on carrying those efforts into in-person business development.
- Develop a better understanding of your role as a legal marketer in coaching and collaborating with attorneys as they work on business development and their digital presence.
- Learn how to help lawyers maximize visibility while creating authentic connections through strategic business development touchpoints.
- Gain clarity on where the lines between digital presence and business development overlap to ensure client development success.
About the Conference
Legal Marketing Association Tech West x Southwest Conference
Date(s): October 23-25, 2024 | Time(s):
The Southwest and West LMA regions are proud to announce that this year we are fusing our regional conferences to bring Tech West x Southwest (TW x SW) to LMA. As technology, marketing communications and business development continue to evolve and revolutionize the way we interact with clients and each other, it’s important for us to fuse our efforts to achieve our common goals for change. This first of its kind conference does just that – melding together people with different skills from different regions to create real impact in the legal industry.