Most legal marketing leaders we talk to believe they're growing, but the numbers suggest otherwise. Every conversation we...
Is Your Firm Growing or Shrinking With AI?
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Why Most Law Firm Presentations Fall Short (And How to Fix Them)
For most law firms, presentations are a daily reality. They appear in everything from high-stakes pitches and client...
Beyond the Playbook: 7 Strategic Frameworks from the 2026 LMA Annual Conference
Why frameworks won the conference The 2026 LMA Annual Conference did not produce a single agreed-upon answer to any of the...
Your Firm Has Three AI Visibility Gaps. GEO Is the Least of Them.
The reputation, client, and talent gaps that matter more — and what to do about each one. By now, most legal marketing...
How Law Firms Can Use Video to Build Attorney Brands on LinkedIn
For years, law firm marketing has centered around written thought leadership. But in 2026, authority isn't just about...
AI Is Doing the Heavy Lifting. Is Your Firm Letting It?
Most law firms are dealing with the same headaches: new laterals who take months to onboard properly, brand guidelines...
How the Marketing Playbook Has Shifted for Law Firms: A Practical Framework for Evaluating Law Firm Marketing in 2026
By Aries hears the same concern from chief marketing officers across the legal industry: "We're actively marketing, but...
Why Perspective-Driven Thought Leadership Is the Antidote to AI Slop
AI has made it easier than ever to produce content that is technically correct and strategically useless. We have all read...
The Real AI Shift: From Doing the Work to Orchestrating It
A bit ago, the By Aries team was coaching a senior business development manager at a large global law firm. Her job...
Networking for Lawyers – Tips to Attract High Value Referrals & Clients
Introduction: Why Lawyer Networking Still Drives the Legal Industry Let’s get real: most lawyers think they’re “networking”...