The confidentiality-compatible playbook for lawyers who want a brand AI slop can't touch. Open LinkedIn right now and you...
From Thought Leadership to Thought Doership: The Anti-AI Slop Playbook for Lawyers
read more
AI vs. Carousel Posts: What 4 Tools Got Right (and Wrong)
Creating carousel posts for platforms like LinkedIn and Instagram is often a tedious process involving endless...
AI Training for Law Firm Marketing Teams: A Practical 2026 Guide
AI training for law firm marketing teams should do more than introduce your staff to a few new tools. It should help your...
Is Your Firm Growing or Shrinking With AI?
Most legal marketing leaders we talk to believe they're growing, but the numbers suggest otherwise. Every conversation we...
Why Most Law Firm Presentations Fall Short (And How to Fix Them)
For most law firms, presentations are a daily reality. They appear in everything from high-stakes pitches and client...
Beyond the Playbook: 7 Strategic Frameworks from the 2026 LMA Annual Conference
Why frameworks won the conference The 2026 LMA Annual Conference did not produce a single agreed-upon answer to any of the...
Your Firm Has Three AI Visibility Gaps. GEO Is the Least of Them.
The reputation, client, and talent gaps that matter more — and what to do about each one. By now, most legal marketing...
How Law Firms Can Use Video to Build Attorney Brands on LinkedIn
For years, law firm marketing has centered around written thought leadership. But in 2026, authority isn't just about...
AI Is Doing the Heavy Lifting. Is Your Firm Letting It?
Most law firms are dealing with the same headaches: new laterals who take months to onboard properly, brand guidelines...
How the Marketing Playbook Has Shifted for Law Firms: A Practical Framework for Evaluating Law Firm Marketing in 2026
By Aries hears the same concern from chief marketing officers across the legal industry: "We're actively marketing, but...