by jaries | Apr 8, 2026 | AI Marketing, CMO Series, Law Firm Marketing
The reputation, client, and talent gaps that matter more — and what to do about each one. By now, most legal marketing teams have heard of GEO. Generative engine optimization (the practice of making your firm’s content more visible in AI-generated answers) has...
by jaries | Feb 26, 2026 | AI Marketing, CMO Series, Law Firm Marketing
By Aries hears the same concern from chief marketing officers across the legal industry: “We’re actively marketing, but we’re unsure what’s working.” These aren’t novice marketers. They’re experienced leaders running...
by jaries | Jan 15, 2026 | AI Marketing, CMO Series, Law Firm Marketing
AI has made it easier than ever to produce content that is technically correct and strategically useless. We have all read summaries, overviews, and “recent developments” alerts that say nothing a client could not find elsewhere. That is not a future risk....
by jaries | Dec 11, 2025 | AI Marketing, CMO Series, Law Firm Marketing
A bit ago, the By Aries team was coaching a senior business development manager at a large global law firm. Her job includes building individual business development plans for lateral partners joining the firm. Before we started working together, she described what...
by jaries | Oct 16, 2025 | CMO Series, Law Firm Marketing, LinkedIn
Check most law firm LinkedIn feeds and you’ll see a wall of credentials, deal tombstones, award logos, and courtroom victories. It’s not branding. It’s self-reassurance dressed as marketing. But here’s the thing: LinkedIn’s latest B2B data says 94% of...
by jaries | Sep 17, 2025 | CMO Series, Law Firm Marketing
This isn’t a piece to skim. It’s one to save and share. An AI prompt won’t save you if you aren’t building a strategy. Generative AI without strategic intent won’t save time, elevate your firm’s brand, or strengthen its credibility or authority. Law firm CMOs don’t...
