by jaries | Oct 16, 2025 | CMO Series, Law Firm Marketing, LinkedIn
Check most law firm LinkedIn feeds and you’ll see a wall of credentials, deal tombstones, award logos, and courtroom victories. It’s not branding. It’s self-reassurance dressed as marketing. But here’s the thing: LinkedIn’s latest B2B data says 94% of...
by jaries | Sep 17, 2025 | CMO Series, Law Firm Marketing
This isn’t a piece to skim. It’s one to save and share. An AI prompt won’t save you if you aren’t building a strategy. Generative AI without strategic intent won’t save time, elevate your firm’s brand, or strengthen its credibility or authority. Law firm CMOs don’t...
by jaries | Jul 28, 2025 | CMO Series, Law Firm Marketing
Why AI is forcing law firms to rethink their teams, not just their tools Your marketing team isn’t just overworked; it’s also on the verge of being outdated. Most legal marketing teams are still hiring for speed and task execution when what they need are...
