by jaries | Apr 8, 2026 | AI Marketing, CMO Series, Law Firm Marketing
The reputation, client, and talent gaps that matter more — and what to do about each one. By now, most legal marketing teams have heard of GEO. Generative engine optimization (the practice of making your firm’s content more visible in AI-generated answers) has...
by Clara Bonilla | Apr 2, 2026 | Law Firm Marketing, LinkedIn for Lawyers
For years, law firm marketing has centered around written thought leadership. But in 2026, authority isn’t just about what you know—it’s about how quickly you can humanize that expertise. While thought leadership still provides depth, LinkedIn’s...
by Clara Bonilla | Mar 12, 2026 | AI Marketing, Law Firm Marketing
Most law firms are dealing with the same headaches: new laterals who take months to onboard properly, brand guidelines nobody actually follows, and pricing conversations that happen by gut instinct. These aren’t new problems. But, for the first time, they have...
by jaries | Feb 26, 2026 | AI Marketing, CMO Series, Law Firm Marketing
By Aries hears the same concern from chief marketing officers across the legal industry: “We’re actively marketing, but we’re unsure what’s working.” These aren’t novice marketers. They’re experienced leaders running...
by jaries | Jan 15, 2026 | AI Marketing, CMO Series, Law Firm Marketing
AI has made it easier than ever to produce content that is technically correct and strategically useless. We have all read summaries, overviews, and “recent developments” alerts that say nothing a client could not find elsewhere. That is not a future risk....
by jaries | Dec 11, 2025 | AI Marketing, CMO Series, Law Firm Marketing
A bit ago, the By Aries team was coaching a senior business development manager at a large global law firm. Her job includes building individual business development plans for lateral partners joining the firm. Before we started working together, she described what...
