by jaries | Nov 4, 2025 | Law Firm Marketing
Introduction: Why Lawyer Networking Still Drives the Legal Industry Let’s get real: most lawyers think they’re “networking” when they show up at a rubber-chicken dinner, exchange a few business cards, and hope for the best. That’s not networking. That’s loitering with...
by jaries | Oct 16, 2025 | CMO Series, Law Firm Marketing, LinkedIn
Check most law firm LinkedIn feeds and you’ll see a wall of credentials, deal tombstones, award logos, and courtroom victories. It’s not branding. It’s self-reassurance dressed as marketing. But here’s the thing: LinkedIn’s latest B2B data says 94% of...
by jaries | Oct 9, 2025 | Law Firm Marketing, LinkedIn
Law firm marketers know the pitch: “Get our lawyers posting on LinkedIn for thought leadership.” What leadership hears: “Spend time on a social media platform hoping something happens.” The gap between what LinkedIn for lawyers can deliver and...
by jaries | Oct 2, 2025 | Law Firm Marketing
In B2B law firm marketing, conferences can be goldmines or ghost towns. What makes the difference? Strategy. Not just showing up, but showing up strategically. In today’s hyper-digital world, the real winners of legal industry conferences aren’t the ones with the best...
by jaries | Sep 17, 2025 | CMO Series, Law Firm Marketing
This isn’t a piece to skim. It’s one to save and share. An AI prompt won’t save you if you aren’t building a strategy. Generative AI without strategic intent won’t save time, elevate your firm’s brand, or strengthen its credibility or authority. Law firm CMOs don’t...
by jaries | Sep 8, 2025 | AI Marketing, Law Firm Marketing
Level up from basic AI questions to strategic AI partnership Most legal marketers I work with use AI like a search engine: “Write a blog post about data privacy.” “Draft an email about our new hire.” Basic questions, basic results. But AI can...
