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Your Firm’s Vault Is Being Built for the Lawyers: Why Marketing & Business Development Needs a Context Layer of Its Own

Your Firm’s Vault Is Being Built for the Lawyers: Why Marketing & Business Development Needs a Context Layer of Its Own

by jaries | Oct 8, 2026 | AI Marketing, Law Firm Marketing

The firms rolling out AI vaults this year are largely building them in Harvey or comparable platforms, scoped for the practice of law. Those deployments serve the attorneys. Nothing equivalent has been built for marketing and business development, and nothing appears...
The AI ROI Number Firm Leaders Asked For Does Not Exist Yet

The AI ROI Number Firm Leaders Asked For Does Not Exist Yet

by jaries | Sep 15, 2026 | AI Marketing, CMO Series, Law Firm Marketing

What changed at ILTACon 2026, and what legal marketing leaders should bring to the executive committee instead of a number that will not survive scrutiny. Halfway through a session on managing AI tool overload, Tim Fox, Chief Data and AI Officer at Ogletree Deakins,...
From Thought Leadership to Thought Doership: The Anti-AI Slop Playbook for Lawyers

From Thought Leadership to Thought Doership: The Anti-AI Slop Playbook for Lawyers

by jaries | Aug 18, 2026 | AI Marketing, Law Firm Marketing

The confidentiality-compatible playbook for lawyers who want a brand AI slop can’t touch. Open LinkedIn right now and you can spot it quickly: the post that says everything and means nothing. Perfect grammar, tidy structure, three takeaways, zero fingerprints....
AI vs. Carousel Posts: What 4 Tools Got Right (and Wrong)

AI vs. Carousel Posts: What 4 Tools Got Right (and Wrong)

by jaries | Jul 22, 2026 | AI Marketing, Law Firm Marketing

Creating carousel posts for platforms like LinkedIn and Instagram is often a tedious process involving endless back-and-forth, reworking, and fine-tuning. But can AI streamline the workflow? To find out, we put four different AI tools to the test: ChatGPT, Gemini,...
AI Training for Law Firm Marketing Teams: A Practical 2026 Guide

AI Training for Law Firm Marketing Teams: A Practical 2026 Guide

by jaries | Jul 9, 2026 | AI Marketing, Law Firm Marketing

AI training for law firm marketing teams should do more than introduce your staff to a few new tools. It should help your team build better workflows, keep the firm out of unnecessary risk, raise the quality of the work, and give marketers the confidence to use AI...
Is Your Firm Growing or Shrinking With AI?

Is Your Firm Growing or Shrinking With AI?

by jaries | May 11, 2026 | AI Marketing, CMO Series, Law Firm Marketing

Most legal marketing leaders we talk to believe they’re growing, but the numbers suggest otherwise. Every conversation we have with leadership right now is focused on how AI saves time. Hours recaptured on content drafts. Research that used to take a day now...
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