by jaries | Apr 29, 2026 | AI Marketing, Career Growth, Law Firm Marketing, Management & Leadership
Why frameworks won the conference The 2026 LMA Annual Conference did not produce a single agreed-upon answer to any of the major questions facing legal marketers. What it produced instead was frameworks. A lot of them. Better ones than usual. That distinction matters....
by jaries | Apr 8, 2026 | AI Marketing, CMO Series, Law Firm Marketing
The reputation, client, and talent gaps that matter more — and what to do about each one. By now, most legal marketing teams have heard of GEO. Generative engine optimization (the practice of making your firm’s content more visible in AI-generated answers) has...
by Clara Bonilla | Mar 12, 2026 | AI Marketing, Law Firm Marketing
Most law firms are dealing with the same headaches: new laterals who take months to onboard properly, brand guidelines nobody actually follows, and pricing conversations that happen by gut instinct. These aren’t new problems. But, for the first time, they have...
by jaries | Feb 26, 2026 | AI Marketing, CMO Series, Law Firm Marketing
By Aries hears the same concern from chief marketing officers across the legal industry: “We’re actively marketing, but we’re unsure what’s working.” These aren’t novice marketers. They’re experienced leaders running...
by jaries | Feb 5, 2026 | AI Marketing
In the legal industry, we often obsess over how we should be using AI to optimize our internal workflows. But a recent shift in the data suggests we are overlooking a key question. Success in 2026 won’t be defined by how firms use AI, but by how well they understand...
by jaries | Jan 15, 2026 | AI Marketing, CMO Series, Law Firm Marketing
AI has made it easier than ever to produce content that is technically correct and strategically useless. We have all read summaries, overviews, and “recent developments” alerts that say nothing a client could not find elsewhere. That is not a future risk....
