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The Real AI Shift: From Doing the Work to Orchestrating It

The Real AI Shift: From Doing the Work to Orchestrating It

by jaries | Dec 11, 2025 | AI Marketing, CMO Series, Law Firm Marketing

A bit ago, the By Aries team was coaching a senior business development manager at a large global law firm. Her job includes building individual business development plans for lateral partners joining the firm. Before we started working together, she described what...
9 ChatGPT Prompts Every Legal Marketer Should Know

9 ChatGPT Prompts Every Legal Marketer Should Know

by jaries | Sep 8, 2025 | AI Marketing, Law Firm Marketing

Level up from basic AI questions to strategic AI partnership Most legal marketers I work with use AI like a search engine: “Write a blog post about data privacy.” “Draft an email about our new hire.” Basic questions, basic results. But AI can...
Law 360: AI-Powered Biz Development Can Democratize Rainmaking

Law 360: AI-Powered Biz Development Can Democratize Rainmaking

by jaries | Sep 5, 2025 | AI Marketing, Law Firm Marketing

“The numbers don’t lie: Attorneys with artificial intelligence skills now command a 56% salary premium, with median advertised salaries of $203,500, “compared to $129,900 for all lawyers nationally,” according to a July analysis from Law Leaders.[1]...
Stop Guessing What Clients Want: The Smart Law Firm’s Guide to AI Marketing

Stop Guessing What Clients Want: The Smart Law Firm’s Guide to AI Marketing

by jaries | Aug 28, 2025 | AI Marketing, Law Firm Marketing

Let me guess, you’re spending hours crafting social media posts, writing thought leadership pieces, and trying to track what’s actually working. Meanwhile, your lawyers are asking when they’ll see more clients, and your marketing budget feels like...
AI Marketing for Law Firms | The Role of AI in Legal Marketing

AI Marketing for Law Firms | The Role of AI in Legal Marketing

by jaries | Jun 8, 2023 | AI Marketing, Law Firm Marketing

Imagine a world where law firm marketers can work smarter, not harder, thanks to the power of AI. This is possible with AI Marketing for Law Firms. The emergence of AI in various industries has paved the way for a revolution in marketing strategies for law firms,...
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