Speaking & Training
We offer a range of speaking and training programs for partner and marketing retreats, as well as conferences. Our founder, Jessica Aries, is a featured speaker at many industry events and conferences and delivers workshops and training to lawyers, legal marketers, legal administrators, and IT professionals on social media, digital marketing, video marketing, AI, and data and analytics.
FEATURED WORKSHOPS
LinkedIn for Lawyers Client Development
AI Workshops for Marketing Teams
AI Workshops for Lawyers
Video Marketing for Lawyers and Law Firms
Data & Analytics Workshops for Marketers
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LMA Tampa - Harnessing the Power of AI
Date: March 6, 2024 | Time: 12:00 PM - 1:00 PM ET
Though AI has been around for quite some time, it seems like only recently that it has been brought to the forefront, prompting curiosity about how legal marketers can harness AI to our advantage.
In this program, panelists will walk through how AI is impacting the legal industry in particular, as well as pros and cons of its usage.
They will also discuss AI tools that legal marketers can utilize, as well as the specific ways in which to use those tools for personalized content creation.
You won’t want to miss this chance to hear from esteemed experts on this exciting topic!
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2024 Marketing & Business Development Trends for Law Firms – What Every Legal Marketer Needs to Prepare for in 2024
Date: February 29, 2024 | Time: 12:00 PM ET
Marketing and business development may still have foundations in old school principles, but the way legal marketers are being asked to execute and develop strategies for law firms is shifting in a big way. With a growing focus on the importance of AI, personal branding, value-based marketing, data-driven business development and marketing, and micro-thought leadership, law firm leaders are starting to see an impactful change in the way they market and development business. In this 60-minute presentation, Jessica Aries will walk legal marketers through some of the latest marketing and business development trends they need to embrace to keep their lawyers and firms ready for the next phase of marketing and business development.
- Uncover the latest trends in marketing and business development as it relates to AI and personal branding
- Gather a full perspective on why value-based on marketing focused on client pain points and solutions is key
- Gain insight into how data-driven business development and marketing can help law firms leverage information they already have to build better strategies
- Discover why micro thought leadership is the new currency for building close, personal relationships with clients as a trusted advisor
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GA4 & Maximizing Your Content
Date: November 15, 2023 | Time: 10:30 AM-11:20 AM PT
Google Analytics 4 has changed the game for marketers and is the newest tool legal marketers must embrace to understand how to effectively market their firms, especially when elevating the content marketing and thought leadership their lawyers produce and develop. In this presentation, Sheenika S. Gandhi, Chief Marketing Officer at Greenberg Glusker and Jessica Aries, Digital Marketing Strategist & Consultant at By Aries will explore how law firms can turn data into insights for law firms and their content.
- Understand why Google Universal was sunset. Learn how Google Analytics 4 (GA4) has changed the game for analytics and what legal marketers need to do to prepare.
- Get insights into how to visualize and view your content marketing and thought leadership data in GA4 and other platforms like JD Supra, Lexology, and Mondaq to make better decisions.
- Access best practices for helping your team have the data it needs to generate more visibility for lawyers and their practices.
- Understand how a small or busy team can leverage analytics quickly and efficiently to become more strategic marketers.
About the Conference
Legal Marketing Association Tech West Conference
Date(s): November 14-15, 2023 | Time(s):
Brave New World: The Technologies that will Propel Law Firms into the Future
Opportunities and Challenges of AI in Law Firm Marketing
Date: October 26, 2023 | Time: 1:30 PM ET
As the legal industry continues to embrace new technologies, legal marketers are beginning to recognize the potential benefits of using artificial intelligence (AI) in their marketing efforts. One area of AI that’s particularly promising for legal marketers is generative AI, which involves the creation of new content, such as blog posts, articles, press releases and social media content… This presentation will provide marketers with an overview of generative AI and its applications in marketing, as well as an exploration of the potential risks and challenges associated with its use. It will also discuss best practices for implementing generative AI in a legal marketing setting and highlight key considerations for legal marketers, including the importance of maintaining transparency and authenticity in marketing content created by AI. We will also walk legal marketers through the privacy and confidentiality considerations they need to consider and how they can leverage existing AI tools and design their own AI prompts to improve and streamline their marketing communications and digital marketing efforts.
About the Conference
Legal Marketing Association Mid-Atlantic Regional Conference
Date(s): October 25-26, 2023 | Time(s):
Welcome to the 2023 Legal Marketing Association (LMA) Mid-Atlantic Regional Conference, where we invite you to join us in building a stronger community together. Set in the vibrant and historic city of Washington, D.C., this year's conference will be a transformative experience for legal marketers and professionals in the Mid-Atlantic region.
With our theme, "2023andMe: Building a Stronger Community Together," we aim to emphasize the invaluable tools and resources that LMA provides to its members and the legal marketing community. In the wake of recent challenges faced by the industry, we recognize the need to propel our careers forward and adapt to an ever-evolving landscape.
Join us at the 2023 LMA Mid-Atlantic Regional Conference to immerse yourself in a rich and interactive program. Engage in thought-provoking discussions, participate in skill-building workshops, and network with industry leaders who are at the forefront of legal marketing innovation.
We look forward to welcoming you to Washington, D.C., for this transformative event. Together, let's seize the opportunities that lie ahead and build a stronger, more vibrant legal marketing community.
The Career Playbook: Utilizing Advocacy and Mentorship for Women in Tech
Date: October 24, 2023 | Time: 12:00 PM ET
Women Who Lead - The career playbook utilizing advocacy and mentorship for women in tech.
How do you advocate or mentor other women in tech? What is the difference between advocacy and mentorship? Learn more about how you can advocate not only for yourself, but also for others. As the needs for college students, those early in their careers and peers can be different, yet similar, we will breakout and develop a playbook around advocacy and mentorship together.
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AI Marketing for Law Firms: How to Do More with Less
Date: October 2, 2023 | Time: 2:30 PM
Artificial Intelligence (AI) has been steadily revolutionizing various industries, and the legal sector is no exception. The advent of AI in law firm marketing is not only changing the way firms operate but also redefining their marketing strategies. Consequently, law firm marketers must adapt to these new technologies to stay ahead of the competition. In this session, Jessica Aries will walk legal marketers through the privacy and confidentiality considerations they need to consider and how they can leverage existing AI tools and design their own AI prompts to improve and streamline their marketing communications and digital marketing efforts.
- Learn how to use the latest AI tools to develop your own prompts that will help you improve your workflows and make your team more efficient
- Understand the key risks and concerns regarding the use of AI and how to build policies and why training is important to your team's success with AI
- Streamline the work you're already doing and learn how to leverage the right tools for the marketing task at-hand
About the Conference
Legal Marketing Association Midwest Regional Conference
Date(s): October 2-3, 2023 | Time(s):
The 2023 Legal Marketing Association (LMA) Midwest Region is excited to welcome you to Chicago this October for the 2023 LMA Midwest Regional Conference!
This year’s conference theme continues our regional goal — Meaningful Connections Actionable Education — by offering valuable interaction with your peers combined with diverse and impactful programming that is practical and offers learning designed to be put into action.
Join us at the 2023 LMA Midwest Regional Conference to immerse yourself in our rich and interactive programing designed to inspire you thought-provoking discussions, skill-based learning and actionable take-aways.
We are excited, for the first time in three years, to once again gather in-person to allow you to connect with the exceptional LMA Midwest community the Midwest Region is known for and will provide ample opportunity for you to network with industry leaders and our cutting-edge vendors at the forefront of legal marketing innovation.
AI in Law Firm Marketing: How to Do More with Less Using AI
Date: September 14, 2023 | Time: 1:00-2:00 PM CT
Artificial Intelligence (AI) has been steadily revolutionizing various industries, and the legal sector is no exception. The advent of AI in law firm marketing is not only changing the way firms operate but also redefining their marketing strategies. Consequently, law firm marketers must adapt to these new technologies to stay ahead of the competition. In this one-hour workshop, Jessica Aries will walk through how legal marketers can use free AI tools to streamline their marketing communications efforts and better leverage the data they already have to improve their marketing communications and digital marketing efforts.
*BONUS: AI wrote this session description.
- Learn how to use AI to create personalized messaging for potential and existing clients to enhance client engagement and tailor relevant content to your audience;
- Gain insight on how to read the data you already have at your disposal using AI to examine social media interactions, client reviews, and gauge overall sentiment toward your brand your firm;
- Automate more of your communications using AI to streamline your digital marketing efforts by automating the process of segmenting contacts, personalizing content, and scheduling deliveries;
- Leverage the power of AI to craft better social media content that is shared automagically at the optimal times for improved engagement.
About the Conference
LMA Southwest Regional Conference
Date(s): September 13-15, 2023 | Time(s):
"Rollin’ on the River: Composing Our New Rhythm" will bring together over 100 legal marketing and business development professionals in the Big Easy for a workshop-style conference. Attendees will take away skills and tools that deliver an immediate impact in their day-to-day functions in the areas of:
Business Development
Business of Law
Client Services
Communications
Marketing Management and Leadership
Technology Management
Project Success - Effective Ways to Communicate with Influence
Date: August 22, 2023 | Time: 11:00 AM ET
Everyone wants an influential relationship with their colleagues, but it can be difficult to effectively build and navigate the bridges that will help you to get the results you want. Once developed, the skill of communicating with influence will positively impact your work and projects. This session will focus on building rapport, gaining trust and using those to achieve your business goals with peers, vendors, or key management.
About the Conference
ILTACon 2024
Date(s): August 20-24, 2024 | Time(s):
ILTACON is a 4.5 day conference with comprehensive peer-driven programs, educational content, and face-to-face networking. Industry experts and the legal community collaborate to discover and evolve successful legal operation strategies for today’s transforming legal industry.
Session 101: The Tiny Touch Points that Lead to BD Success
Date: June 27, 2023 | Time: 12:00 PNM CT
In this 1-hour discussion, Jessica Aries, J.D./LL.M. will cover how law firm marketers and business development professionals can support and encourage lawyers within their firms to intentionally create business development opportunities through tiny touch points and interactions.
- Get clear on the difference between marketing and BD within law firms and understand their overlap;
- Uncover how to better support and leverage business development initiatives to enhance business development relationships;
- Identify how to leverage systems and processes to make your job easier and your attorneys’ more successful at BD; and
- Learn how to define what success looks like for BD and how to measure your results.
About the Conference
LMA 2023 Virtual BD Bootcamp Series
Date(s): June 27-September 5, 2023 | Time(s):
Join us for a Virtual Summer Series BD Bootcamp. This series will build on your knowledge of business development tactics, teach you steps to seamlessly integrate laterals partners into your firm, explore ways lawyers can connect with clients during uncertain times, and end with a final Exam to put your BD knowledge to the test with a GC panel of experts. This exciting virtual summer program will take place on June 27, July 11, August 1, and September 5. We hope to see you online this summer for this virtual series!
How Law Firms Can Use Video Effectively & Strategically in 2023
Date: April 26, 2023 | Time: 10 AM EST
More law firms are trying their hand at video, some better than others. In this session, Rob Kates, Executive Producer at Kates Media, and Jessica Aries, J.D./LL.M., Digital Marketing Strategist & Consultant at By Aries will bring together data from their latest original research along with law firm leaders and client perspectives to discuss how firms of all sizes and types can more strategically use YouTube and video marketing to build brand awareness, generate visibility, and deepen relationships with existing and prospective clients.
Law firms are investing more energy now than ever in video marketing, but not all are doing it successfully. In this deep dive session, we will explore how to use video marketing more strategically and how law firms can use YouTube, the #2 search engine in the world more strategically.
- Master how to build video marketing strategies that set your firm apart and generate visibility for your firm’s services.
- Gain insight into what clients care about and how to better build video content that gets their attention.
- Learn how to generate buy-in with your law firm leadership to launch your first video campaign.
About the Conference
2023 LMA Annual Conference
Date(s): April 24-26, 2023 | Time(s): All Day
The largest global meeting for legal marketing and business development professionals.