Speaking & Training

Building Relationships with AI Tools

Date: September 24, 2024 | Time: 12:00 PM CT

How can lawyers leverage AI tools to build authentic relationships? This question may seem paradoxical, but in this 60-minute presentation, Jessica Aries, a former lawyer turned digital marketer, will demonstrate how lawyers and legal marketers can leverage AI to build deeper relationships authentically in an AI-driven world.

• Explore how lawyers and legal marketers can do better research on their clients, prospects, and referral sources using AI tools.
• Learn how lawyers and legal marketers can use AI tools to help decipher data and process information faster to find opportunities and insights worth sharing with their key contacts.
• Understand how to leverage AI insights to personalize interaction with clients and strategic partners.
• Learn how lawyers can capture information faster and more efficiently with AI to make virtual meetings more impactful, ensuring marketing and BD are more effective.
• Understand how lawyers and legal marketers can use AI tools to better prepare for relationship-building opportunities with some of our favorite AI prompts for ChatGPT.

LMA Southwest BD Bootcamp - Finding Your Social Media Brand Voice

Date: August 15, 2024 | Time: 12:00-1:00 PM CT

Too many firms use social media as a megaphone instead of as a tool to start conversations, understand their clients' goals, and build relationships. Lawyers are impressive people, so it sometimes feels easier to share awards and accolades instead of real value.

In this program, we will discuss how you can re-think your social media content to include a brand voice that is compelling, interesting, and resonates with your ideal clients and referral sources.

• How to uncover a brand voice that resonates with your clients and referral sources
• An approach for creating branded content that feels less promotional and more value-focused
• How to leverage your brand voice to build relationships and help your lawyers re-think their brand voices within the larger firm brand
• How a solid social media brand voice helps lawyers and the firm attract and retain key clients and key talent
• How to ensure your social media brand voice and brand image is inclusive and resonates with a broader audience

About the Conference

LMASW Business Development Bootcamp Series

Date(s): June 6-September 5, 2024 | Time(s):

The Art of Vendor Management: Best Practices for Seamless Collaboration

Date: March 21, 2024 | Time: 11:00 am CT

In today's dynamic business landscape, effective vendor management is crucial for success. This webinar will explore proven strategies and best practices to foster seamless collaboration with external partners. Discover the artistry behind building and sustaining strong vendor relationships, optimizing processes, and mitigating potential challenges. Whether you're a seasoned professional or new to vendor management, our panelists will provide valuable insights to help you enhance efficiency, reduce risks, and achieve mutually beneficial outcomes. Don't miss this opportunity to refine your skills and elevate your approach to vendor collaboration!

• Develop effective vendor relationship strategies
• Understand common challenges with vendor management
• Explore proactive measures to mitigate risks of working with vendors

LMA Tampa - Harnessing the Power of AI

Date: March 6, 2024 | Time: 12:00 PM - 1:00 PM ET

Though AI has been around for quite some time, it seems like only recently that it has been brought to the forefront, prompting curiosity about how legal marketers can harness AI to our advantage.

In this program, panelists will walk through how AI is impacting the legal industry in particular, as well as pros and cons of its usage.

They will also discuss AI tools that legal marketers can utilize, as well as the specific ways in which to use those tools for personalized content creation.

You won’t want to miss this chance to hear from esteemed experts on this exciting topic!

2024 Marketing & Business Development Trends for Law Firms – What Every Legal Marketer Needs to Prepare for in 2024

Date: February 29, 2024 | Time: 12:00 PM ET

Marketing and business development may still have foundations in old school principles, but the way legal marketers are being asked to execute and develop strategies for law firms is shifting in a big way. With a growing focus on the importance of AI, personal branding, value-based marketing, data-driven business development and marketing, and micro-thought leadership, law firm leaders are starting to see an impactful change in the way they market and development business. In this 60-minute presentation, Jessica Aries will walk legal marketers through some of the latest marketing and business development trends they need to embrace to keep their lawyers and firms ready for the next phase of marketing and business development.

• Uncover the latest trends in marketing and business development as it relates to AI and personal branding
• Gather a full perspective on why value-based on marketing focused on client pain points and solutions is key
• Gain insight into how data-driven business development and marketing can help law firms leverage information they already have to build better strategies
• Discover why micro thought leadership is the new currency for building close, personal relationships with clients as a trusted advisor

GA4 & Maximizing Your Content

Date: November 15, 2023 | Time: 10:30 AM-11:20 AM PT

Google Analytics 4 has changed the game for marketers and is the newest tool legal marketers must embrace to understand how to effectively market their firms, especially when elevating the content marketing and thought leadership their lawyers produce and develop. In this presentation, Sheenika S. Gandhi, Chief Marketing Officer at Greenberg Glusker and Jessica Aries, Digital Marketing Strategist & Consultant at By Aries will explore how law firms can turn data into insights for law firms and their content.

• Understand why Google Universal was sunset. Learn how Google Analytics 4 (GA4) has changed the game for analytics and what legal marketers need to do to prepare.
• Get insights into how to visualize and view your content marketing and thought leadership data in GA4 and other platforms like JD Supra, Lexology, and Mondaq to make better decisions.
• Access best practices for helping your team have the data it needs to generate more visibility for lawyers and their practices.
• Understand how a small or busy team can leverage analytics quickly and efficiently to become more strategic marketers.

About the Conference

Legal Marketing Association Tech West Conference

Date(s): November 14-15, 2023 | Time(s):

Opportunities and Challenges of AI in Law Firm Marketing

Date: October 26, 2023 | Time: 1:30 PM ET

As the legal industry continues to embrace new technologies, legal marketers are beginning to recognize the potential benefits of using artificial intelligence (AI) in their marketing efforts. One area of AI that’s particularly promising for legal marketers is generative AI, which involves the creation of new content, such as blog posts, articles, press releases and social media content… This presentation will provide marketers with an overview of generative AI and its applications in marketing, as well as an exploration of the potential risks and challenges associated with its use. It will also discuss best practices for implementing generative AI in a legal marketing setting and highlight key considerations for legal marketers, including the importance of maintaining transparency and authenticity in marketing content created by AI. We will also walk legal marketers through the privacy and confidentiality considerations they need to consider and how they can leverage existing AI tools and design their own AI prompts to improve and streamline their marketing communications and digital marketing efforts.

About the Conference

Legal Marketing Association Mid-Atlantic Regional Conference

Date(s): October 25-26, 2023 | Time(s):

The Career Playbook: Utilizing Advocacy and Mentorship for Women in Tech

Date: October 24, 2023 | Time: 12:00 PM ET

Women Who Lead - The career playbook utilizing advocacy and mentorship for women in tech.

How do you advocate or mentor other women in tech? What is the difference between advocacy and mentorship? Learn more about how you can advocate not only for yourself, but also for others. As the needs for college students, those early in their careers and peers can be different, yet similar, we will breakout and develop a playbook around advocacy and mentorship together.

AI Marketing for Law Firms: How to Do More with Less

Date: October 2, 2023 | Time: 2:30 PM

Artificial Intelligence (AI) has been steadily revolutionizing various industries, and the legal sector is no exception. The advent of AI in law firm marketing is not only changing the way firms operate but also redefining their marketing strategies. Consequently, law firm marketers must adapt to these new technologies to stay ahead of the competition. In this session, Jessica Aries will walk legal marketers through the privacy and confidentiality considerations they need to consider and how they can leverage existing AI tools and design their own AI prompts to improve and streamline their marketing communications and digital marketing efforts.

• Learn how to use the latest AI tools to develop your own prompts that will help you improve your workflows and make your team more efficient
• Understand the key risks and concerns regarding the use of AI and how to build policies and why training is important to your team's success with AI
• Streamline the work you're already doing and learn how to leverage the right tools for the marketing task at-hand

About the Conference

Legal Marketing Association Midwest Regional Conference

Date(s): October 2-3, 2023 | Time(s):

AI in Law Firm Marketing: How to Do More with Less Using AI

Date: September 14, 2023 | Time: 1:00-2:00 PM CT

Artificial Intelligence (AI) has been steadily revolutionizing various industries, and the legal sector is no exception. The advent of AI in law firm marketing is not only changing the way firms operate but also redefining their marketing strategies. Consequently, law firm marketers must adapt to these new technologies to stay ahead of the competition. In this one-hour workshop, Jessica Aries will walk through how legal marketers can use free AI tools to streamline their marketing communications efforts and better leverage the data they already have to improve their marketing communications and digital marketing efforts.

*BONUS: AI wrote this session description.

• Learn how to use AI to create personalized messaging for potential and existing clients to enhance client engagement and tailor relevant content to your audience;
• Gain insight on how to read the data you already have at your disposal using AI to examine social media interactions, client reviews, and gauge overall sentiment toward your brand your firm;
• Automate more of your communications using AI to streamline your digital marketing efforts by automating the process of segmenting contacts, personalizing content, and scheduling deliveries;
• Leverage the power of AI to craft better social media content that is shared automagically at the optimal times for improved engagement.

About the Conference

LMA Southwest Regional Conference

Date(s): September 13-15, 2023 | Time(s):