Speaking & Training
We offer a range of speaking and training programs for partner and marketing retreats, as well as conferences. Our founder, Jessica Aries, is a featured speaker at many industry events and conferences and delivers workshops and training to lawyers, legal marketers, legal administrators, and IT professionals on social media, digital marketing, video marketing, AI, and data and analytics.
FEATURED WORKSHOPS
LinkedIn for Lawyers Client Development
AI Workshops for Marketing Teams
AI Workshops for Lawyers
Video Marketing for Lawyers and Law Firms
Data & Analytics Workshops for Marketers
Catch Jessica in Action
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Let Your LinkedIn Do the Talking: Professional Advocacy Through Differentiation
Date: May 19, 2021 | Time: 1:00 PM CT
In this live one-hour workshop, we will conquer how you can refresh your LinkedIn in 2021 to showcase your unique differentiators. Learn the best tips and tricks for ensuring you’re putting your best professional self forward in all that you do.
In this session you will learn how to:
- Identify your key differentiators as a professional;
- Capture and repurpose those differentiators into a compelling and interesting LinkedIn profile;
- Leverage those differentiators to capture attention and display your expertise as a professional on social media;
- Quantify the results from those differentiators using an easy to follow performance tracking system; and
- Repurpose your results into compelling value statements that get you noticed on paper and in the presence of your peers and colleagues.
Attend this Event
ILTA: Women Who Lead Roadshow - Tech Trends: Women in the Workplace
Date: April 29, 2021 | Time: 1:30-2:30 PM EST | 12:30-1:30 PM CST
The four-part Women Who Lead Roadshow is a year-long (digital) journey across the Southeastern United States focusing on self-empowerment and current trends.
Each stop/event builds upon the previous stops, with new first-hand stories of leadership and lessons learned, speakers, and local flair. Join us for career-enriching education as well as an authentic small-group networking experience.
Session topics include:
- Women Leaders Who Are Changing the World
- The Leaders of Tomorrow
- Technology Trends
- Careers After COVID
- Imposter Syndrome
Attend this Event
Using Social Media to Build Your Business | Leveraging Your Network with Vulnerability
Date: April 6-9, 2021 | Time: 12:30 PM PT
The line between professional and personal feels so rigid it can be wounding. When is it appropriate to air your vulnerabilities and when should you keep them locked up behind closed doors? In her talk, Using Social Media to Build Your Business | Leveraging Your Network With Vulnerability,” Jessica will explore how vulnerability in a unique set of circumstances led to not only a beautiful story, but a thriving and growing business that would never have come to fruition without a trip to Spain, a global pandemic, and a well-earned title.
About the Conference
Empowered Women Event Spring 2021
Date(s): April 6-9, 2021 | Time(s): 9:00 AM - 1:00 PM PT Daily
Stories have a transformative power to allow us to see the world in a different way than we do if we just encounter it on our own. Stories are an entry point to understanding a different experience of the world.
Storytelling – presenting a different perspective of the world – is important when it comes to connecting with each other. It gives us an opportunity to learn from another person’s experience and it can shape, strengthen or challenge our opinions and values. When a story catches our attention and engages us, we are more likely to absorb the message and meaning within it than if the same message was presented simply in facts and figures.
When someone tells their own personal story, we catch a glimpse of a view of the world that may be slightly or radically different from our own. When we see the world as they see it, or walk in their shoes, the experience can inspire empathy.
The Perfect Client: How to Find Them & Get Noticed by them on Facebook
Date: February 24, 2021 | Time: 11:30 AM CT
Why do so many businesses swear by Facebook for their digital marketing? Because behind Google and YouTube, Facebook is the most visited website in the world. The average American adult spends 38 minutes per day on Facebook and nearly 20% of those adults have made a purchase on Facebook in the last year. Facebook is ubiquitous. You may not be using it, but I guarantee your clients (and your competitors) are. Not sure how to utilize Facebook to generate leads and clients, but you know you need to be on it?
- Identify your perfect client and get their attention on Facebook;
- Craft compelling and engaging Facebook posts that demonstrate your authority and credibility with your perfect client;
- Find content that interest your perfect client, so you’re not always having to create everything scratch;
- Measure whether your Facebook Marketing is working and attracting your perfect client; and
- Use a few basic Facebook ads to market to your perfect client.
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Digital Transformation Webinar Series: Part I: Message in the Market
Date: February 23, 2021 | Time: 12:00 PM CT
Join us for the upcoming webinar Digital Transformation Webinar Series: Part I: Message in the Market on Tuesday, February 23 at noon CT. Today, more than ever, the integration of digital technology to transform marketing, business development and sales is changing how we operate and deliver service and value to our clients. In this webinar, you will learn what your messaging in the market looks like, how to optimize marketing efforts across all marketing channels and more.
- Discuss what your message in the market looks like
- Identify how to achieve marketing goals
- Understand how to optimize marketing efforts
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New Year, New You: Makeover Your Professional Presence Using Your Unique Differentiators
Date: February 9, 2021 | Time: 12:00 PM CT
In this live one-hour workshop, we will review how you can refresh your resume and LinkedIn in 2021 utilizing your unique differentiators as a legal marketer. We will talk through my best tips and tricks for ensuring you’re putting your best professional self forward in all that you do.
In this session you will learn how to:
- Identify your key differentiators as a legal marketer;
- Capture and repurpose those differentiators into a compelling and interesting LinkedIn profile;
- Leverage those differentiators to capture attention and display your expertise as a professional marketer on social media;
- Quantify the results from those differentiators using an easy to follow performance tracking system; and
- Repurpose your results into compelling value statements that get you noticed on paper and in the presence of your peers and colleagues
Attend this Event
The Leaders of Tomorrow
Date: January 28, 2021 | Time: 10:30 AM CT
The four-part Women Who Lead Roadshow is a year-long (digital) journey across the Southeastern United States focusing on self-empowerment and current trends.
Each stop/event builds upon the previous stops, with new first-hand stories of leadership and lessons learned, speakers, and local flair. Join us for career-enriching education as well as an authentic small-group networking experience.
Sessions Include:
- Women Leaders Who Are Changing the World
- The Leaders of Tomorrow
- Technology Trends
- Careers After COVID
- Imposter Syndrome
Attend this Event