Speaking & Training
Wow your audience with in-depth digital marketing training that not only inspires, but sparks real change in your team. Book Jessica to speak at your next event.
Featured Topics
LinkedIn for Client Development Training Program
AI Marketing for Law Firms
Storytelling in Digital Marketing
Video Marketing for Lawyers and Law Firms
Catch Jessica in Action
Upcoming & Past Topics
Creating Human Connections: Online and IRL
Date: October 23, 2024 | Time: 3:40 PM PT
We all know successful business development centers around relationship building. This program analyzes three human connection case studies that cross the boundary between online and real-life interactions: 1) A lawyer gets press coverage; 2) A lawyer attends a networking event; and 3) A lawyer wants to make a connection with a hard-to-reach prospect/client. Jessica Aries will lead the discussion on how to drive meaningful connection through a digital presence, and Holly Barocio will focus on carrying those efforts into in-person business development.
- Develop a better understanding of your role as a legal marketer in coaching and collaborating with attorneys as they work on business development and their digital presence.
- Learn how to help lawyers maximize visibility while creating authentic connections through strategic business development touchpoints.
- Gain clarity on where the lines between digital presence and business development overlap to ensure client development success.
About the Conference
Legal Marketing Association Tech West x Southwest Conference
Date(s): October 23-25, 2024 | Time(s):
The Southwest and West LMA regions are proud to announce that this year we are fusing our regional conferences to bring Tech West x Southwest (TW x SW) to LMA. As technology, marketing communications and business development continue to evolve and revolutionize the way we interact with clients and each other, it’s important for us to fuse our efforts to achieve our common goals for change. This first of its kind conference does just that – melding together people with different skills from different regions to create real impact in the legal industry.
Building Relationships with AI Tools
Date: September 24, 2024 | Time: 12:00 PM CT
How can lawyers leverage AI tools to build authentic relationships? This question may seem paradoxical, but in this 60-minute presentation, Jessica Aries, a former lawyer turned digital marketer, will demonstrate how lawyers and legal marketers can leverage AI to build deeper relationships authentically in an AI-driven world.
- Explore how lawyers and legal marketers can do better research on their clients, prospects, and referral sources using AI tools.
- Learn how lawyers and legal marketers can use AI tools to help decipher data and process information faster to find opportunities and insights worth sharing with their key contacts.
- Understand how to leverage AI insights to personalize interaction with clients and strategic partners.
- Learn how lawyers can capture information faster and more efficiently with AI to make virtual meetings more impactful, ensuring marketing and BD are more effective.
- Understand how lawyers and legal marketers can use AI tools to better prepare for relationship-building opportunities with some of our favorite AI prompts for ChatGPT.
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LMA Southwest BD Bootcamp - Finding Your Social Media Brand Voice
Date: August 15, 2024 | Time: 12:00-1:00 PM CT
Too many firms use social media as a megaphone instead of as a tool to start conversations, understand their clients' goals, and build relationships. Lawyers are impressive people, so it sometimes feels easier to share awards and accolades instead of real value.
In this program, we will discuss how you can re-think your social media content to include a brand voice that is compelling, interesting, and resonates with your ideal clients and referral sources.
- How to uncover a brand voice that resonates with your clients and referral sources
- An approach for creating branded content that feels less promotional and more value-focused
- How to leverage your brand voice to build relationships and help your lawyers re-think their brand voices within the larger firm brand
- How a solid social media brand voice helps lawyers and the firm attract and retain key clients and key talent
- How to ensure your social media brand voice and brand image is inclusive and resonates with a broader audience
About the Conference
LMASW Business Development Bootcamp Series
Date(s): June 6-September 5, 2024 | Time(s):
Attend this EventThe Art of Vendor Management: Best Practices for Seamless Collaboration
Date: March 21, 2024 | Time: 11:00 am CT
In today's dynamic business landscape, effective vendor management is crucial for success. This webinar will explore proven strategies and best practices to foster seamless collaboration with external partners. Discover the artistry behind building and sustaining strong vendor relationships, optimizing processes, and mitigating potential challenges. Whether you're a seasoned professional or new to vendor management, our panelists will provide valuable insights to help you enhance efficiency, reduce risks, and achieve mutually beneficial outcomes. Don't miss this opportunity to refine your skills and elevate your approach to vendor collaboration!
- Develop effective vendor relationship strategies
- Understand common challenges with vendor management
- Explore proactive measures to mitigate risks of working with vendors
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LMA Tampa - Harnessing the Power of AI
Date: March 6, 2024 | Time: 12:00 PM - 1:00 PM ET
Though AI has been around for quite some time, it seems like only recently that it has been brought to the forefront, prompting curiosity about how legal marketers can harness AI to our advantage.
In this program, panelists will walk through how AI is impacting the legal industry in particular, as well as pros and cons of its usage.
They will also discuss AI tools that legal marketers can utilize, as well as the specific ways in which to use those tools for personalized content creation.
You won’t want to miss this chance to hear from esteemed experts on this exciting topic!
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2024 Marketing & Business Development Trends for Law Firms – What Every Legal Marketer Needs to Prepare for in 2024
Date: February 29, 2024 | Time: 12:00 PM ET
Marketing and business development may still have foundations in old school principles, but the way legal marketers are being asked to execute and develop strategies for law firms is shifting in a big way. With a growing focus on the importance of AI, personal branding, value-based marketing, data-driven business development and marketing, and micro-thought leadership, law firm leaders are starting to see an impactful change in the way they market and development business. In this 60-minute presentation, Jessica Aries will walk legal marketers through some of the latest marketing and business development trends they need to embrace to keep their lawyers and firms ready for the next phase of marketing and business development.
- Uncover the latest trends in marketing and business development as it relates to AI and personal branding
- Gather a full perspective on why value-based on marketing focused on client pain points and solutions is key
- Gain insight into how data-driven business development and marketing can help law firms leverage information they already have to build better strategies
- Discover why micro thought leadership is the new currency for building close, personal relationships with clients as a trusted advisor
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GA4 & Maximizing Your Content
Date: November 15, 2023 | Time: 10:30 AM-11:20 AM PT
Google Analytics 4 has changed the game for marketers and is the newest tool legal marketers must embrace to understand how to effectively market their firms, especially when elevating the content marketing and thought leadership their lawyers produce and develop. In this presentation, Sheenika S. Gandhi, Chief Marketing Officer at Greenberg Glusker and Jessica Aries, Digital Marketing Strategist & Consultant at By Aries will explore how law firms can turn data into insights for law firms and their content.
- Understand why Google Universal was sunset. Learn how Google Analytics 4 (GA4) has changed the game for analytics and what legal marketers need to do to prepare.
- Get insights into how to visualize and view your content marketing and thought leadership data in GA4 and other platforms like JD Supra, Lexology, and Mondaq to make better decisions.
- Access best practices for helping your team have the data it needs to generate more visibility for lawyers and their practices.
- Understand how a small or busy team can leverage analytics quickly and efficiently to become more strategic marketers.
About the Conference
Legal Marketing Association Tech West Conference
Date(s): November 14-15, 2023 | Time(s):
Brave New World: The Technologies that will Propel Law Firms into the Future
Opportunities and Challenges of AI in Law Firm Marketing
Date: October 26, 2023 | Time: 1:30 PM ET
As the legal industry continues to embrace new technologies, legal marketers are beginning to recognize the potential benefits of using artificial intelligence (AI) in their marketing efforts. One area of AI that’s particularly promising for legal marketers is generative AI, which involves the creation of new content, such as blog posts, articles, press releases and social media content… This presentation will provide marketers with an overview of generative AI and its applications in marketing, as well as an exploration of the potential risks and challenges associated with its use. It will also discuss best practices for implementing generative AI in a legal marketing setting and highlight key considerations for legal marketers, including the importance of maintaining transparency and authenticity in marketing content created by AI. We will also walk legal marketers through the privacy and confidentiality considerations they need to consider and how they can leverage existing AI tools and design their own AI prompts to improve and streamline their marketing communications and digital marketing efforts.
About the Conference
Legal Marketing Association Mid-Atlantic Regional Conference
Date(s): October 25-26, 2023 | Time(s):
Welcome to the 2023 Legal Marketing Association (LMA) Mid-Atlantic Regional Conference, where we invite you to join us in building a stronger community together. Set in the vibrant and historic city of Washington, D.C., this year's conference will be a transformative experience for legal marketers and professionals in the Mid-Atlantic region.
With our theme, "2023andMe: Building a Stronger Community Together," we aim to emphasize the invaluable tools and resources that LMA provides to its members and the legal marketing community. In the wake of recent challenges faced by the industry, we recognize the need to propel our careers forward and adapt to an ever-evolving landscape.
Join us at the 2023 LMA Mid-Atlantic Regional Conference to immerse yourself in a rich and interactive program. Engage in thought-provoking discussions, participate in skill-building workshops, and network with industry leaders who are at the forefront of legal marketing innovation.
We look forward to welcoming you to Washington, D.C., for this transformative event. Together, let's seize the opportunities that lie ahead and build a stronger, more vibrant legal marketing community.
The Career Playbook: Utilizing Advocacy and Mentorship for Women in Tech
Date: October 24, 2023 | Time: 12:00 PM ET
Women Who Lead - The career playbook utilizing advocacy and mentorship for women in tech.
How do you advocate or mentor other women in tech? What is the difference between advocacy and mentorship? Learn more about how you can advocate not only for yourself, but also for others. As the needs for college students, those early in their careers and peers can be different, yet similar, we will breakout and develop a playbook around advocacy and mentorship together.
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AI Marketing for Law Firms: How to Do More with Less
Date: October 2, 2023 | Time: 2:30 PM
Artificial Intelligence (AI) has been steadily revolutionizing various industries, and the legal sector is no exception. The advent of AI in law firm marketing is not only changing the way firms operate but also redefining their marketing strategies. Consequently, law firm marketers must adapt to these new technologies to stay ahead of the competition. In this session, Jessica Aries will walk legal marketers through the privacy and confidentiality considerations they need to consider and how they can leverage existing AI tools and design their own AI prompts to improve and streamline their marketing communications and digital marketing efforts.
- Learn how to use the latest AI tools to develop your own prompts that will help you improve your workflows and make your team more efficient
- Understand the key risks and concerns regarding the use of AI and how to build policies and why training is important to your team's success with AI
- Streamline the work you're already doing and learn how to leverage the right tools for the marketing task at-hand
About the Conference
Legal Marketing Association Midwest Regional Conference
Date(s): October 2-3, 2023 | Time(s):
The 2023 Legal Marketing Association (LMA) Midwest Region is excited to welcome you to Chicago this October for the 2023 LMA Midwest Regional Conference!
This year’s conference theme continues our regional goal — Meaningful Connections Actionable Education — by offering valuable interaction with your peers combined with diverse and impactful programming that is practical and offers learning designed to be put into action.
Join us at the 2023 LMA Midwest Regional Conference to immerse yourself in our rich and interactive programing designed to inspire you thought-provoking discussions, skill-based learning and actionable take-aways.
We are excited, for the first time in three years, to once again gather in-person to allow you to connect with the exceptional LMA Midwest community the Midwest Region is known for and will provide ample opportunity for you to network with industry leaders and our cutting-edge vendors at the forefront of legal marketing innovation.