Speaking & Training
We offer a range of speaking and training programs for partner and marketing retreats, as well as conferences. Our founder, Jessica Aries, is a featured speaker at many industry events and conferences and delivers workshops and training to lawyers, legal marketers, legal administrators, and IT professionals on social media, digital marketing, video marketing, AI, and data and analytics.
FEATURED WORKSHOPS
LinkedIn for Lawyers Client Development
AI Workshops for Marketing Teams
AI Workshops for Lawyers
Video Marketing for Lawyers and Law Firms
Data & Analytics Workshops for Marketers
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2022 Law Firm Marketing & Business Development Trends
Date: March 14, 2023 | Time: 11:00 AM CT
ALM | Law.com Compass has partnered with Society 54 and By Aries to study the latest trends in law firm marketing and business development, and they’re bringing you the answers to the hardest-hitting questions that impact your firm and your future.
Join this panel of experts for this complimentary webinar as they dive into the data aggregated from the recently released Law Firm Marketing and Business Development Survey and discuss:
- How do you compete with a Big Law presence?
- Should your law firm outsource to a business development group or digital marketing agency?
- Do you have enough professionals for your business development and law firm marketing efforts?
- How can you reach more prospective clients via business development and online marketing in the future?
- How do you decide on essential strategies in your marketing and business development departments?
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Workshop: Brand, Network, Connections: How to use social media to advance your career
Date: October 26, 2022 | Time: 2:20-3:10 PM PT
In this interactive exercise, hear from two lawyers who have developed their brand online and participate in a hands-on workshop with leading social media and brand strategist to develop your brand, network, and connect to expand your community online.
About the Conference
ChIPs NextGen Summit
Date(s): October 26, 2022 | Time(s): 7:30 AM to 5:30 PM PT
The 2022 ChIPs NextGen Summit is an empowering program for female lawyers in the first 15 years of their career. The content is geared specifically for the next generation of leaders in tech, law and policy.
Special thanks to the NextGen Co-Chairs and Committee, and our partners.
Expand Your Network by Empowering Your Digital Presence
Date: October 20, 2022 | Time: 11:00-12:00 PM PT
In this 1-hour seminar, we will explore how professional women can prepare for a conference like NextGen strategically. We’ll discuss the importance of cleaning up your digital brand, preparing your self-story, and getting clear on your goals at the conference, so you can achieve success and feel ready to expand your network, grow your influence, and build lasting relationships.
- Discover how to prepare your digital self for your NextGen, so you’re easy to find, connect with, and continue the conversation with.
- Learn how to prepare the perfect self-story that helps you build connection and rapport without feeling like you’re forcing conversation.
- Identify the key goals you have for the conference, so you can start creating opportunities, discovering new connections, and building relationships before the conference even begins.
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Storytelling in Digital Marketing for Law Firms
Date: October 13, 2022 | Time: 4:00 PM CT
It's commonly known that people buy from those they "know, like, and trust". It means that clients want to do business with other people - not firms. Story is a powerful connector and allows your lawyers to connect authentically with their clients when done correctly. In this session, we will walk through how to use storytelling as a marketing tool in a digital format.
- Understand why storytelling is a powerful method for conveying your marketing message
- Avoid common pitfalls marketers make when telling stories in a digital format
- Learn how to develop a digital marketing story that compels and makes your key target market feel heard; and
- Develop a plan for making storytelling part of your firm's marketing strategy
About the Conference
LMASW Regional Conference 2022
Date(s): October 11-13, 2022 | Time(s):
This year's 2022 LMASW Regional Conference. "The Great Refresh: Navigating New Frontiers," focuses on the future of the legal marketing industry and new frontiers in the areas of:
• Business Development
• Business of Law
• Client Services
• Communications
• Marketing Management and Leadership
• Technology Management
With the legal industry at a crossroads amid calls to return to the office, increased burnout, and unprecedented competition over hiring, this year's workshop-driven conference will provide the tools legal marketing and business development professionals need to help navigate the new frontier and shape the future.
This interactive, workshop-driven conference will be comprised of educational sessions that address current trends and future innovations in legal marketing through hands-on learning and real-world application.
We look forward to seeing you in Dallas at #LMASW22!
Building Better Content: How to use psychology to turn your audience into buyers
Date: May 31, 2022 | Time: 2:00 PM ET / 1:00 PM CT
We all know those brands that just seem to be so successful it's baffling. Everything they sell flies off their shelves and they can't seem to keep up with demand. It can seem like some sort of voodoo magic, but what they are doing is actually science. These brands are using sales psychology and marketing psychology to attract, nurture, and retain their customers. Contrary to how it may sound, you don’t need a fancy degree or study years of marketing to employ the same tactics and strategies. In this 60-minute training, I’ll show you how it’s done and how you can apply many of the same tactics to your marketing efforts.
- Learn how to apply psychology to your sales funnel
- Discover what motivates buyers to buy
- Utilize your buyer’s motivators to increase your sales
- Uncover why psychological marketing needs to be used responsibly
- Activate your new marketing sales strategy
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Appreciating Your Uniqueness and Marketing
Date: November 10, 2021 | Time: 10:00-17:30 ET
In this hour long session we will identify how to determine your unique differentiators and leverage them for LinkedIn. In this hour long workshop, you'll learn to build your brand with industry focused content and strategic outreach.
- Discover the magic formula for writing content that gets you noticed.
- Develop the skills to curate content interesting to your audience using hashtag research.
- Leverage hashtags strategically to help give visibility to your content, so it gets more views and comments.
- Learn how to build connections authentically with a comment strategy.
- Discover a better way to do social media so you don’t burn out while trying to build up your professional career path.
About the Conference
ILTA Tech Women Who Lead Series - November in Florida
Date(s): November 10, 2021 | Time(s):
Each event will offer career-enriching education as well as authentic small-group networking. Closing sessions will highlight the featured city with activities such as cooking demonstrations, music and virtual tours.
Don't miss a minute of the complete Women Who Lead 2021 Roadshow Series! Each roadshow event's content will build upon previous sessions, taking you on an exciting leadership and (virtual) networking journey throughout the Southeastern United States.
Evaluating Your Tech Stack and Products
Date: November 3, 2021 | Time: 12:00 PM ET
Remember that you need to walk before you run. Before concluding you simply need an additional system in your tech stack, set a strong foundation with this session’s best practices on how to:
- Evaluate your current stack, i.e., what you have, what are your goals, and how you measure it
- Define your business needs and what you need the tech tool to solve
- Review and select the best service provider for the challenge you face
About the Conference
Tech Stack: Evaluating, Implementing, and Driving Adoption
Date(s): November 3-December 7, 2021 | Time(s):
Having the right marketing systems in your firm’s tech stack can make the difference between success and failure. But how do you find the right tech tool? Will it address the problem at hand? How do you implement and get people to use it? And what happens after rollout?
This four-part bootcamp will explore best practices and what pitfalls to avoid when it comes to accurately defining your business need, evaluating your current and future tech stack components, making the business case for a new system, and implementing your purchase with optimal adoption. We will also explore how you can leverage a successful technology project to drive your own professional development forward.
Building a Brand
Date: 07/22/2021 | Time: 1:45-3:00 PM
Learn to recognize and define your value as a professional in the legal industry. In this session, learn how to showcase your expertise and build a valuable brand using tested and proven strategies for communicating value to lawyers and developing a professional brand.
- Recognize and define your value as a professional
- Communicate your value in a way that is compelling
- Create a professional brand using LinkedIn
About the Conference
ILTA Women Who Lead Roadshow - The Carolinas
Date(s): July 22, 2021 | Time(s):
The four-part Women Who Lead Roadshow is a year-long (digital) journey across the Southeastern United States and through a quest for more self-empowerment.
Each stop/event will build upon the previous stop(s), with new first-hand stories of leadership and lessons learned, speakers, food demonstrations, and local flair.
LMA Mid-Atlantic: Let's Talk - Diversity, Equity & Inclusion
Date: June 22, 2021 | Time: 12:00 PM Eastern
LMA is firmly committed to fostering diversity, equity and inclusion (DE&I) within our membership and within the legal marketing profession as a whole, as well as enabling members to do the same within their firms.
Join an interactive dialogue with speakers Gia Altreche and Jessica Aries, co-chairs of LMA’s 2021 Diversity and Inclusion Committee and moderator Tara Marshall-Hill, 2021 director of diversity, advocacy and community engagement on the LMA Mid-Atlantic Regional Governing Board, as we discuss how legal marketers play an ever-growing role in driving and implementing diversity, equity and inclusion initiatives within law firms.
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Digital Marketing in a Nutshell: A 1-Hour Intensive Workshop on Everything Digital Marketing for Law Firms
Date: May 21, 2021 | Time: 10:15-11:30 AM CT
SEO, SEM, PPC, SMM, email marketing, omnichannel, integrated marketing, paid social marketing, client journey mapping, marketing funnels, inbound marketing, client personas, lead nurturing, marketing automation, etc. Sound like a bunch of gibberish? Welcome to 2021 and every digital marketer’s playground. Working in a law firm in 2021 has taught us many things, but most importantly how to adapt to changing environments.
Just as our workplaces, coworkers, and commutes have changed, marketing has too. No matter your title, it’s time to learn digital marketing in a safe and inviting environment - where no question is off-limits. In this 1-hour intensive workshop, you’ll get a crash course in all things digital marketing.
- Why you should be learning digital marketing even if you’re job title is not focused on marketing technology, marketing communications, or digital marketing;
- How digital marketing works and the core channels, platforms, and types of digital marketing every modern marketer should know. Plus, learn and be able to speak confidently about the two core strategies driving modern digital marketing today;
- How to develop a digital marketing campaign that gets results and how to adapt an existing message to amplify it for your audience;
- An analytical approach to evaluating the effectiveness of your campaigns and channels based on your firm’s marketing goals, size, industry groups, practice groups, and target clients; and
- How to prepare for what’s next in digital marketing so you’re not left behind.
About the Conference
Adapt. Grow. Emerge. I A New A.G.E. in Legal Marketing
Date(s): May 19-21, 2021 | Time(s): 6:00-7:00 PM CT - May 19, 2021
7:00 AM-2:00 PM CT; 6:00-7:00 PM CT - May 20, 2021
8:30-11:30 AM CT - May 21, 2021
The 2021 LMA Southwest Regional Conference, which will be hosted virtually on May 19-21, will connect legal marketing and business development professionals throughout LMASW Region (and beyond) for a highly interactive, workshop-driven program.
Adapt. Grow. Emerge. I A New A.G.E. in Legal Marketing
This year’s conference theme is focused on how we adapt, grow, and emerge given the events over the past year. Specifically, how will we adapt, grow, and emerge in a positive way to address the monumental changes our society and industry are facing?
This highly-interactive, workshop-driven conference is comprised of a welcome networking event followed by two half-day learning sessions with additional opportunities to network and have some fun with your colleagues.
Each session will help you accomplish at least one of the following:
ADAPT: Adjusting to new conditions
GROW: Developing or maturing physically, mentally or spiritually
EMERGE: Recovering from a difficult or demanding situation