by jaries | May 14, 2025 | Law Firm Marketing, LinkedIn
Most lawyers treat LinkedIn like a digital resume or a trophy case for their achievements. They connect with colleagues, post the occasional firm update, and hope clients will magically appear in their inbox. But here’s the truth: your LinkedIn network isn’t...
by jaries | Feb 27, 2025 | Law Firm Marketing, LinkedIn, Video
LinkedIn is the most powerful networking and business development tool available to lawyers today. It is often considered the best social media platform for law firms marketing to companies, businesses, and other entities. Yet, 99% of lawyers fail to use it...
by jaries | Jan 23, 2025 | Law Firm Marketing, TikTok
If you rely on TikTok for marketing, last Monday may have been a stressful day. When TikTok went dark and was reinstated hours later, it reminded us all of a crucial truth: no marketing strategy should depend entirely on a single platform. As legal marketers, we’ve...
by Katelynn McGuire | Jan 16, 2025 | Analytics, Law Firm Marketing
Your website isn’t just a digital brochure—it’s the foundation of your law firm’s online presence and often the first interaction potential clients have with your brand. Think of it as a living, breathing reflection of your law firm’s brand, values, and capabilities....
by Katelynn McGuire | Dec 12, 2024 | Content Marketing, Law Firm Marketing, LinkedIn
LinkedIn is no longer just a professional networking platform; it’s a powerhouse for relationship building, thought leadership, and business development. For lawyers, law firms, and legal marketers, LinkedIn represents an unparalleled opportunity to connect with...
by Katelynn McGuire | Nov 13, 2024 | Law Firm Marketing
Given the demands of today’s marketplace, knowing your audience is like knowing the lyrics to your favorite song—it’s essential if you want to hit the right notes. Enter client personas: your backstage pass to understand what makes your audience tick. As...
