by jaries | Aug 28, 2025 | AI Marketing, Law Firm Marketing
Let me guess, you’re spending hours crafting social media posts, writing thought leadership pieces, and trying to track what’s actually working. Meanwhile, your lawyers are asking when they’ll see more clients, and your marketing budget feels like...
by jaries | Aug 7, 2025 | Law Firm Marketing
The biggest myth in legal marketing? That Big Law wins clients because of its name. The truth is far more disciplined and far more replicable. Too many small and midsize law firms assume the big names are handed business because of brand recognition alone. But in...
by jaries | Jul 28, 2025 | CMO Series, Law Firm Marketing
Why AI is forcing law firms to rethink their teams, not just their tools Your marketing team isn’t just overworked; it’s also on the verge of being outdated. Most legal marketing teams are still hiring for speed and task execution when what they need are...
by jaries | Jul 10, 2025 | Law Firm Marketing, LinkedIn
Lawyers know that building a book of business requires that they remain visible and top of mind with their clients and prospects. For many, the pressure to stay engaged, responsive, and present looks like an “always on” digital presence. But the goal...
by jaries | Jun 18, 2025 | Law Firm Marketing
Legal marketers know the challenge well:The firm wants to improve social media performance. More reach. More engagement. More visibility. However, what is often overlooked is the real root issue: it’s not just how frequently law firms post, but what they’re...
by jaries | May 14, 2025 | Law Firm Marketing, LinkedIn
Most lawyers treat LinkedIn like a digital resume or a trophy case for their achievements. They connect with colleagues, post the occasional firm update, and hope clients will magically appear in their inbox. But here’s the truth: your LinkedIn network isn’t...
