by Katelynn McGuire | Oct 8, 2024 | Law Firm Marketing
In today’s digital world, having a strong law firm brand voice isn’t just a nice-to-have—it’s essential. Your brand voice is a crucial part of your law firm branding, as it dictates how your firm speaks to clients, potential clients, and even your team. It sets the...
by Katelynn McGuire | Oct 3, 2024 | Law Firm Marketing
In today’s fast-paced legal world, building a strong personal brand isn’t just a nice-to-have—it’s a must. As a lawyer, your personal brand helps set you apart from the crowd, fosters trust with clients, and can even lead to new business...
by Katelynn McGuire | Sep 12, 2024 | Law Firm Marketing
There is plenty of legal marketing advice, but not all of it is good. Some of the worst advice we’ve seen is from misguided recommendations and a lack of clarity on what works in digital marketing. A well-defined digital marketing strategy is crucial for enhancing a...
by Katelynn McGuire | Sep 4, 2024 | Content Marketing, Law Firm Marketing
Starting your first successful social media campaign as a legal marketer might feel like you’re stepping into a high-stakes courtroom drama, but don’t sweat it! With a dash of strategy and a sprinkle of creativity, you can turn it into a game-changing opportunity to...
by Katelynn McGuire | Jun 19, 2024 | Content Marketing, Law Firm Marketing
We’ve been reflecting on the power of communication and the role we as marketers play in pushing the needle of progress forward after hearing a powerhouse presentation from Gia Altreche, Director Of Diversity And Inclusion at Manatt, Phelps & Phillips and...
by Clara Bonilla | Jun 6, 2024 | Analytics, Law Firm Marketing
Introduction to UTM Tracking What is UTM Tracking? In digital marketing, understanding where your leads and traffic come from isn’t just beneficial; it’s essential for crafting targeted and efficient campaigns. Trying to master your marketing without UTM tracking is...
