by jaries | Oct 2, 2025 | Law Firm Marketing
In B2B law firm marketing, conferences can be goldmines or ghost towns. What makes the difference? Strategy. Not just showing up, but showing up strategically. In today’s hyper-digital world, the real winners of legal industry conferences aren’t the ones with the best...
by jaries | Sep 17, 2025 | CMO Series, Law Firm Marketing
This isn’t a piece to skim. It’s one to save and share. An AI prompt won’t save you if you aren’t building a strategy. Generative AI without strategic intent won’t save time, elevate your firm’s brand, or strengthen its credibility or authority. Law firm CMOs don’t...
by jaries | Sep 8, 2025 | AI Marketing, Law Firm Marketing
Level up from basic AI questions to strategic AI partnership Most legal marketers I work with use AI like a search engine: “Write a blog post about data privacy.” “Draft an email about our new hire.” Basic questions, basic results. But AI can...
by jaries | Sep 5, 2025 | AI Marketing, Law Firm Marketing
“The numbers don’t lie: Attorneys with artificial intelligence skills now command a 56% salary premium, with median advertised salaries of $203,500, “compared to $129,900 for all lawyers nationally,” according to a July analysis from Law Leaders.[1]...
by jaries | Aug 28, 2025 | AI Marketing, Law Firm Marketing
Let me guess, you’re spending hours crafting social media posts, writing thought leadership pieces, and trying to track what’s actually working. Meanwhile, your lawyers are asking when they’ll see more clients, and your marketing budget feels like...
by jaries | Aug 7, 2025 | Law Firm Marketing
The biggest myth in legal marketing? That Big Law wins clients because of its name. The truth is far more disciplined and far more replicable. Too many small and midsize law firms assume the big names are handed business because of brand recognition alone. But in...
