by Katelynn McGuire | Jun 19, 2024 | Content Marketing, Law Firm Marketing
We’ve been reflecting on the power of communication and the role we as marketers play in pushing the needle of progress forward after hearing a powerhouse presentation from Gia Altreche, Director Of Diversity And Inclusion at Manatt, Phelps & Phillips and...
by Clara Bonilla | Jun 6, 2024 | Analytics, Law Firm Marketing
Introduction to UTM Tracking What is UTM Tracking? In digital marketing, understanding where your leads and traffic come from isn’t just beneficial; it’s essential for crafting targeted and efficient campaigns. Trying to master your marketing without UTM tracking is...
by Katelynn McGuire | Apr 15, 2024 | Analytics, Law Firm Marketing
In today’s legal landscape, leveraging data analytics through data visualization has become indispensable for law firms. Data visualization transforms complex datasets into actionable insights, enabling legal marketers to refine their strategies effectively,...
by Katelynn McGuire | Mar 12, 2024 | Law Firm Marketing, Press Release
By Aries, an award-winning digital marketing agency renowned for its specialized focus on law firm marketing, proudly announces the elevation of Clara Bonilla to Partner, Digital Strategist & Client Operations Director, effective January 1, 2024. With her rich...
by Katelynn McGuire | Feb 22, 2024 | Law Firm Marketing, Video
It’s 2024, and nearly every process we know and rely upon has changed or is in a state of change. Legal marketing is no different. As the dynamics change, so do the skills and attributes required to be successful in marketing activities. GrowthPlay’s...
by Katelynn McGuire | Oct 5, 2023 | Law Firm Marketing, LinkedIn
In today’s digital landscape, lawyers and law firms must leverage the power of their social media channels, LinkedIn specifically, to build authority, connect with their target audience, and drive business growth. This may not come as a surprise to you, and you...
