by Katelynn McGuire | Nov 13, 2024 | Law Firm Marketing
Given the demands of today’s marketplace, knowing your audience is like knowing the lyrics to your favorite song—it’s essential if you want to hit the right notes. Enter client personas: your backstage pass to understand what makes your audience tick. As...
by Katelynn McGuire | Nov 7, 2024 | Law Firm Marketing
Recently, By Aries had the opportunity to speak, sponsor, and attend the LMA Tech West x Southwest Conference, where thought leaders, general counsels, and marketing experts gathered to share invaluable insights on navigating the rapidly evolving landscape of legal...
by Katelynn McGuire | Oct 8, 2024 | Law Firm Marketing
In today’s digital world, having a strong law firm brand voice isn’t just a nice-to-have—it’s essential. Your brand voice is a crucial part of your law firm branding, as it dictates how your firm speaks to clients, potential clients, and even your team. It sets the...
by Katelynn McGuire | Oct 3, 2024 | Law Firm Marketing
In today’s fast-paced legal world, building a strong personal brand isn’t just a nice-to-have—it’s a must. As a lawyer, your personal brand helps set you apart from the crowd, fosters trust with clients, and can even lead to new business...
by Katelynn McGuire | Sep 12, 2024 | Law Firm Marketing
There is plenty of legal marketing advice, but not all of it is good. Some of the worst advice we’ve seen is from misguided recommendations and a lack of clarity on what works in digital marketing. A well-defined digital marketing strategy is crucial for enhancing a...
by Katelynn McGuire | Sep 4, 2024 | Content Marketing, Law Firm Marketing
Starting your first successful social media campaign as a legal marketer might feel like you’re stepping into a high-stakes courtroom drama, but don’t sweat it! With a dash of strategy and a sprinkle of creativity, you can turn it into a game-changing opportunity to...
