by jaries | Jan 23, 2025 | Law Firm Marketing, TikTok
If you rely on TikTok for marketing, last Monday may have been a stressful day. When TikTok went dark and was reinstated hours later, it reminded us all of a crucial truth: no marketing strategy should depend entirely on a single platform. As legal marketers, we’ve...
by Katelynn McGuire | Jan 16, 2025 | Analytics, Law Firm Marketing
Your website isn’t just a digital brochure—it’s the foundation of your law firm’s online presence and often the first interaction potential clients have with your brand. Think of it as a living, breathing reflection of your law firm’s brand, values, and capabilities....
by Katelynn McGuire | Dec 12, 2024 | Content Marketing, Law Firm Marketing, LinkedIn
LinkedIn is no longer just a professional networking platform; it’s a powerhouse for relationship building, thought leadership, and business development. For lawyers, law firms, and legal marketers, LinkedIn represents an unparalleled opportunity to connect with...
by Katelynn McGuire | Nov 13, 2024 | Law Firm Marketing
Given the demands of today’s marketplace, knowing your audience is like knowing the lyrics to your favorite song—it’s essential if you want to hit the right notes. Enter client personas: your backstage pass to understand what makes your audience tick. As...
by Katelynn McGuire | Nov 7, 2024 | Law Firm Marketing
Recently, By Aries had the opportunity to speak, sponsor, and attend the LMA Tech West x Southwest Conference, where thought leaders, general counsels, and marketing experts gathered to share invaluable insights on navigating the rapidly evolving landscape of legal...
by Katelynn McGuire | Oct 8, 2024 | Law Firm Marketing
In today’s digital world, having a strong law firm brand voice isn’t just a nice-to-have—it’s essential. Your brand voice is a crucial part of your law firm branding, as it dictates how your firm speaks to clients, potential clients, and even your team. It sets the...
