"Buyer persona" and "client persona" are terms that frequent nearly every marketing guide, course, and insight you can...
Strong Client Personas – Why You Need Them and How to Build Them
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Professional Presentations: 3 Tips to Present Like a Pro
Putting together a polished and professional-looking presentation is not some new-fangled task. From elementary students to...
3 LinkedIn Myths Debunked
Brand-building is important to any business, and it should be important to you, too, even if you're a solo...
How to Grow Your Email List with Giveaways
Ah, the perfect and packed-full list of email subscribers... a marketing team's dream come true. A lengthy list of email...
How to Grow Your Email List by Teaming Up with Others
As promised when we discussed growing your email list through a lead magnet, your favorite digital marketing gurus are back...
How to Grow Your Email List with Lead Magnets
As marketers, you know the importance of growing your email list, and we're often questioned about the increase in new...
3 Tips on Creating Videos for Social Media
When creating a social media video for LinkedIn, Twitter, Youtube, or Instagram, we all know to focus on our audience, and...
Law Firm Marketing: 3 Marketing Strategies for Law Firms & How to Implement Them
Every law firm, from niche boutique firms to global behemoth firms, needs three essential marketing strategies in place to...
10 Email Segments Every Law Firm Should Have
We’ve covered what email segmentation is and why you need to segment your email list, and we have covered how to segment...
How to Use LinkedIn to Develop a Diverse and Inclusive Business
The times, they are a changin’. Bob Dylan has been telling us that since the early 60s, but it’s taken the corporate world...