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Thriving in Law Firm Marketing: Skills and Attributes of a Great Legal Marketer in 2024

Thriving in Law Firm Marketing: Skills and Attributes of a Great Legal Marketer in 2024

by Katelynn McGuire | Feb 22, 2024 | Law Firm Marketing, Video

It’s 2024, and nearly every process we know and rely upon has changed or is in a state of change. Legal marketing is no different. As the dynamics change, so do the skills and attributes required to be successful in marketing activities. GrowthPlay’s...
Unlocking the Power of Video Marketing: Common Questions Asked and Answered

Unlocking the Power of Video Marketing: Common Questions Asked and Answered

by jaries | May 18, 2023 | Law Firm Marketing, Video

It’s been nearly a month since the 2023 LMA Annual Conference in Hollywood, FL, and we are STILL unpacking all of the insights gained, connections made, and tips shared with our favorite community. That’s what is so great about the Legal Marketing...
How Law Firms Can Use Video Marketing Effectively & Strategically | 2023 LMA Annual Conference Recap

How Law Firms Can Use Video Marketing Effectively & Strategically | 2023 LMA Annual Conference Recap

by jaries | Apr 27, 2023 | Law Firm Marketing, Video

We’ve been making the case for video marketing for a while and are even more committed to the cause after this year’s Legal Marketing Association Annual Conference in Hollywood, FL!LMA’s overarching theme for dedicated legal marketers at the...
Law Firm Video: How to Build the Best Youtube Channel

Law Firm Video: How to Build the Best Youtube Channel

by jaries | Mar 2, 2023 | Law Firm Marketing, Video

As video has become an integral part of the online experience, YouTube has become the number one channel for anyone wanting to watch or host videos, including law firms. Most people spend at least 1-2 hours per day on TV and movies, and that number is rapidly...
Video Marketing for Lawyers | Tips for Improving Law Firm Video Marketing

Video Marketing for Lawyers | Tips for Improving Law Firm Video Marketing

by jaries | Feb 9, 2023 | Law Firm Marketing, Video

“Hey! Our Partners are finally on board with creating law firm videos!”We’ve recently experienced an influx of attorneys and firms come to us with requests for help in adding short-form video to their traditional marketing approaches, and we couldn’t...
Video Marketing for Lawyers | How to Get Started with Video Marketing

Video Marketing for Lawyers | How to Get Started with Video Marketing

by jaries | Nov 17, 2022 | Law Firm Marketing, Video, Video

“A change would do you good” isn’t just a timeless sentiment shared in an iconic song from musician Sheryl Crow. It’s a universal truth that could not be more relevant in our time of decreased attention spans and increased access to...
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