As marketers, you know the importance of growing your email list, and we're often questioned about the increase in new...
How to Grow Your Email List with Lead Magnets
read more
3 Tips on Creating Videos for Social Media
When creating a social media video for LinkedIn, Twitter, Youtube, or Instagram, we all know to focus on our audience, and...
Law Firm Marketing: 3 Marketing Strategies for Law Firms & How to Implement Them
Every law firm, from niche boutique firms to global behemoth firms, needs three essential marketing strategies in place to...
10 Email Segments Every Law Firm Should Have
We’ve covered what email segmentation is and why you need to segment your email list, and we have covered how to segment...
How to Use LinkedIn to Develop a Diverse and Inclusive Business
The times, they are a changin’. Bob Dylan has been telling us that since the early 60s, but it’s taken the corporate world...
How to Segment Your Email Lists Like a Marketing Master
Rome wasn’t built in a day, and neither will your successful email campaign; BUT, unlike the Romans, what you build in your...
Email Segmentation: What It Is and Why You Need It
We’ve been covering in-depth the best ways to identify and target your clients and prospective clients, and it’s time we...
How to Identify Your Audience
Key Takeaways from the “Digital Marketing in a Nutshell” workshop Jessica Aries hosted at LMA Southwest Regional Conference...
Let’s Get Personal: Personalized Marketing & How It Can Serve Your Business
Like it or not, we live in a society that values self-importance, self-expression, and most consumers carry the idea that...
Digital Marketing is for Every Business
CTA, SEO, PPC, funnels, magnets, drips… know what I’m saying? If you rely on marketing for business success and those words...