A bit ago, the By Aries team was coaching a senior business development manager at a large global law firm. Her job...
The Real AI Shift: From Doing the Work to Orchestrating It
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Networking for Lawyers – Tips to Attract High Value Referrals & Clients
Introduction: Why Lawyer Networking Still Drives the Legal Industry Let’s get real: most lawyers think they’re “networking”...
Legal Branding Needs a Rebrand: Why Trust Isn’t Built on Expertise Alone
Check most law firm LinkedIn feeds and you'll see a wall of credentials, deal tombstones, award logos, and courtroom...
Proving the ROI of Lawyers Posting on LinkedIn: A Complete Guide for Law Firm Marketers
Law firm marketers know the pitch: "Get our lawyers posting on LinkedIn for thought leadership." What leadership hears:...
The Best Networking Strategies for Lawyers to Expand Your Practice
In B2B law firm marketing, conferences can be goldmines or ghost towns. What makes the difference? Strategy. Not just...
The Real Playbook: How CMOs Should Actually Use Generative AI in Legal Marketing
This isn’t a piece to skim. It’s one to save and share. An AI prompt won’t save you if you aren’t building a strategy....
9 ChatGPT Prompts Every Legal Marketer Should Know
Level up from basic AI questions to strategic AI partnership Most legal marketers I work with use AI like a search engine:...
Law 360: AI-Powered Biz Development Can Democratize Rainmaking
“The numbers don't lie: Attorneys with artificial intelligence skills now command a 56% salary premium, with median...
Stop Guessing What Clients Want: The Smart Law Firm’s Guide to AI Marketing
Let me guess, you're spending hours crafting social media posts, writing thought leadership pieces, and trying to track...
Steal This Strategy: How Big Law Actually Gets Clients (And What Small Firms Get Wrong)
The biggest myth in legal marketing? That Big Law wins clients because of its name. The truth is far more disciplined and...