by Katelynn McGuire | Aug 5, 2021 | Law Firm Marketing, LinkedIn, Video, Video
When creating a social media video for LinkedIn, Twitter, Youtube, or Instagram, we all know to focus on our audience, and we’ve covered myriad ways for marketers to engage your audience and promote your business with a targeted strategy. It’s...
by Katelynn McGuire | Jul 22, 2021 | Law Firm Marketing, LinkedIn, TikTok
Every law firm, from niche boutique firms to global behemoth firms, needs three essential marketing strategies in place to ensure their marketing is effective. If any single element of these strategies is broken or missing, your overall digital marketing strategy (no...
by Katelynn McGuire | Jul 7, 2021 | Law Firm Marketing, LinkedIn
We’ve covered what email segmentation is and why you need to segment your email list, and we have covered how to segment your email list, but now it’s time to simplify email segmentation even further. We work with so many professional service firms and lawyers across...
by Katelynn McGuire | Jul 6, 2021 | Law Firm Marketing, LinkedIn
The times, they are a changin’. Bob Dylan has been telling us that since the early 60s, but it’s taken the corporate world a few decades to not only accept change and diversity but understand that diversity and inclusion in law firms and the workplace foster a...
by Katelynn McGuire | Jul 1, 2021 | Law Firm Marketing
Rome wasn’t built in a day, and neither will your successful email campaign; BUT, unlike the Romans, what you build in your segmented lists will continue to grow and prosper, serving you for years to come.So, where to begin? Remember those client personas we talked...
by Katelynn McGuire | Jun 23, 2021 | Law Firm Marketing
We’ve been covering in-depth the best ways to identify and target your clients and prospective clients, and it’s time we discuss a huge bonus of having put in the time and work to create a client persona: segmentation.But what is segmentation? Well, it has nothing to...
