March is a month for women, with several national and international days of celebration and awareness that highlight the...
How to Celebrate Women’s History Month in 2022
read more
Marketing Personalization: 4 Ways to Turn Prospects Into Clients
What is Marketing Personalization? Marketing Personalization is the process of creating communications tailored to your...
TikTok for Business? 4 Reasons Professionals Need Video
You’ve probably heard from some marketing guru that you need to be on video. You may have rolled your eyes and thought to...
Digital Marketing Audit for Law Firms: What to Include
You may be wondering what your digital marketing audit should include. We’ve talked about the importance of metrics and...
Marketing Metrics for Law Firms and 3 Reasons Why They Matter
Marketing metrics track progress and performance in an easily quantifiable way and can be the deciding factor in your...
Strong Client Personas – Why You Need Them and How to Build Them
"Buyer persona" and "client persona" are terms that frequent nearly every marketing guide, course, and insight you can...
Professional Presentations: 3 Tips to Present Like a Pro
Putting together a polished and professional-looking presentation is not some new-fangled task. From elementary students to...
3 LinkedIn Myths Debunked
Brand-building is important to any business, and it should be important to you, too, even if you're a solo...
How to Grow Your Email List with Giveaways
Ah, the perfect and packed-full list of email subscribers... a marketing team's dream come true. A lengthy list of email...
How to Grow Your Email List by Teaming Up with Others
As promised when we discussed growing your email list through a lead magnet, your favorite digital marketing gurus are back...