by jaries | Jul 28, 2025 | CMO Series, Law Firm Marketing
Why AI is forcing law firms to rethink their teams, not just their tools Your marketing team isn’t just overworked; it’s also on the verge of being outdated. Most legal marketing teams are still hiring for speed and task execution when what they need are...
by jaries | Jul 10, 2025 | Law Firm Marketing, LinkedIn
Lawyers know that building a book of business requires that they remain visible and top of mind with their clients and prospects. For many, the pressure to stay engaged, responsive, and present looks like an “always on” digital presence. But the goal...
by jaries | Jun 18, 2025 | Law Firm Marketing
Legal marketers know the challenge well:The firm wants to improve social media performance. More reach. More engagement. More visibility. However, what is often overlooked is the real root issue: it’s not just how frequently law firms post, but what they’re...
by jaries | May 14, 2025 | Law Firm Marketing, LinkedIn
Most lawyers treat LinkedIn like a digital resume or a trophy case for their achievements. They connect with colleagues, post the occasional firm update, and hope clients will magically appear in their inbox. But here’s the truth: your LinkedIn network isn’t...
by jaries | Feb 27, 2025 | Law Firm Marketing, LinkedIn, Video
LinkedIn is the most powerful networking and business development tool available to lawyers today. It is often considered the best social media platform for law firms marketing to companies, businesses, and other entities. Yet, 99% of lawyers fail to use it...
by jaries | Jan 23, 2025 | Law Firm Marketing, TikTok
If you rely on TikTok for marketing, last Monday may have been a stressful day. When TikTok went dark and was reinstated hours later, it reminded us all of a crucial truth: no marketing strategy should depend entirely on a single platform. As legal marketers, we’ve...
