When creating a social media video for LinkedIn, Twitter, Youtube, or Instagram, we all know to focus on our audience, and we’ve covered myriad ways for marketers to engage your audience and promote your business with a targeted strategy.
It’s well-established that video is the hottest growing trend on social media. If you haven’t noticed yet, every single social media platform has prioritized video over all other forms of content. Even Instagram, the photo-sharing app and social media platform that made photo-only content popular, announced just a month ago that it’s no longer a photo-sharing app – it’s now a video-sharing app.
What this means is learning to use video for social media is not just a good idea, it’s mandatory.
But how can you create great compelling social media video content that looks sleek and professional if you don’t have the time or budget to always be in the recording studio and don’t have a full-time social media assistant capturing your life?
First, let’s set the record straight. You don’t need a lot of fancy equipment to make great social media videos. You just need to have a phone, a good idea, and a few other tools to help you achieve video marketing success.
So, if you’ve put in the groundwork, sifted through video ideas, and are ready to take your videos to social media, there are 3 simple tips that make it easy to create video content that users want to watch.
- Use a tripod when you create social media videos
- Use a lighting tool or strategy to create videos
- Download a teleprompter for your content
No More Shaky Social Media Content
Your audience and social media viewers crave new content and enjoy varied types of videos, but when it comes to watching those video ads, they want stability. Literally. You and your recording device need to be stable to create successful and engaging videos.
It doesn’t matter how much editing you do, your content will not reach users if the quality is lacking. An easy fix for this and a means to make those Facebook videos, LinkedIn videos, Instagram videos, etc. more palatable is a tripod. Investing in a small tabletop tripod to anchor your recording device not only takes some of the pressure off of you behind the scenes, but it’s a simple step to increase engagement and upload successful video ads.
So easy, right?!
Illuminate & Light Your Video Content for Social Media
Listen, we’re not here to make you pour tons of money into your content – we just know you’ll see higher audience engagement on those analytics reports if social media users can actually see you. Not rocket science, ya know? But, the type of lighting you use when creating content matters.
Steer clear of fluorescent lighting when preparing to post, and think about investing in a tabletop or free-standing ring light. There are endless options online, and many of them are a combination of tripod and light–two birds with one stone there!
If you’re not ready to invest in a lighting tool to create your videos for social media, be sure to position yourself in front of a bright window when you create your content. Of course, you always run the risk of a cloudy day literally raining on your metaphorical parade, so a good light is an invaluable tool to have when creating video content.
Make Social Media Content Creation Polished and Easy with a Teleprompter
Remember how we mentioned the quality of your videos? A teleprompter makes it so easy to create professional and successful videos for social media. Now, you might be thinking that your videos are no Emmy-level production and therefore don’t require a teleprompter tool, but that’s simply not the case.
When we say teleprompter tool, we do not mean a giant and expensive teleprompter, but an app–a platform that can read to you the incredible content you want to publish with rolling captions.
We don’t all have an assistant who can shuffle slides behind the scenes, and those aren’t guaranteed to be successful. A teleprompter application is a platform that works without the sound of shuffling papers, and it should be a beneficial piece of your filming strategy. Remember to watch your punctuation, though, so you don’t end up asking viewers if you’re Ron Burgundy.
That’s it. Simple. 3 tips on creating social media videos that are high quality and will invite your audience to engage across all social media platforms.
