Given the demands of today's marketplace, knowing your audience is like knowing the lyrics to your favorite song—it's...
How to Identify Your Client Personas | Questions to Ask & Things to Consider
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Key Takeaways from the LMA Tech West x Southwest Conference: A Legal Marketing Tech Conference to Empower Legal Marketers
Recently, By Aries had the opportunity to speak, sponsor, and attend the LMA Tech West x Southwest Conference, where...
Clara Bonilla Named 2024 Rising Star for the Legal Marketing Association’s Southwest Region
By Aries is excited to announce that Partner Clara Bonilla has been named the 2024 Rising Star for the Legal Marketing...
Establishing Your Law Firm Brand Voice: Why It Matters and How to Do It
In today’s digital world, having a strong law firm brand voice isn’t just a nice-to-have—it’s essential. Your brand voice...
The Power of Personal Branding for Lawyers: How to Align Your Personal Brand with Your Law Firm’s Brand
In today's fast-paced legal world, building a strong personal brand isn't just a nice-to-have—it's a must. As a lawyer,...
The Biggest Law Firm Marketing Mistakes (And How to Avoid Them)
There is plenty of legal marketing advice, but not all of it is good. Some of the worst advice we’ve seen is from misguided...
How to Create Social Media Campaigns: Five Essential Tips to Master Your First Legal Marketing Campaign
Starting your first successful social media campaign as a legal marketer might feel like you’re stepping into a high-stakes...
The Role of Legal Marketers in Communicating Authentic Diversity, Equity, and Inclusion Through Strategic Messaging
We've been reflecting on the power of communication and the role we as marketers play in pushing the needle of progress...
Don’t Treat Your LinkedIn Profile Like a Resume
Curating your LinkedIn profile for an audience of hiring managers and potential employers is ideal for most job seekers,...
Mastering UTM Parameters: A Legal Marketer’s Guide
Introduction to UTM Tracking What is UTM Tracking? In digital marketing, understanding where your leads and traffic come...