Ah, the perfect and packed-full list of email subscribers… a marketing team’s dream come true. A lengthy list of email subscribers isn’t just a dream, though, when easily and affordably collecting email addresses with a strong lead magnet is your reality.
Your favorite digital marketing gurus have covered growing your email list by teaming up with others, and have gone into great detail about lead magnets. We continue this series on growing your list because a strong list is as good as gold, and we have another means for you to drive traffic to your website with a call to action that will get people interested and clamoring to put their contact information into your opt-in form.
Take a look at how giving it away equates to reeling in those email signups, engaging in personal and meaningful conversation with your new subscribers, and turning that list of potential customers into new customers in just 3 steps.
Choose Something of Value
Choosing something of value to attract potential customers and persuade them to hit your sign-up form landing page is a breeze because you already know your audience, or audiences, as you understand the importance of identifying your target base and categorizing them accordingly with email segmentation.
Offering gated content, such as a cheat sheet or checklist, is an enticing marketing strategy for collecting email addresses, and it gives your existing subscribers and potential customers a taste of who you are, what you know, and why they need what you have to offer. Also, that type of giveaway comes at little to no cost to you. Win!
If you have room in your budget for a stronger type of marketing strategy, another option to gain more subscribers is a fun and valuable giveaway. Think of your target base, think about what they like, and even consider what time of year it is or if there are major national or global events that can help you create a theme around your giveaway.
Holiday-themed giveaways, super bowl tailgating goodies, and a free or discounted consultation or service from you are super smart ways to collect email addresses and get that ROI.
Now that you know what you need to give away and to whom, you need to incentivize your audience even more than you already are in order to capture email addresses. But, how?
Incentivize
The key to getting your potential customers to become website visitors who gladly hand over their contact information is having the right incentive for your audience and not just giving away valuable content or goodies without a targeted and strong marketing strategy built around it.
A few easy ways to do just that:
- Promote! Promote! Promote! Share this offer for a chance to win a valuable prize or how to unlock gated content across your Facebook page and all social channels. That’s a no-brainer, right?
- Create incentive by offering additional chances to win in exchange for your potential customers subscribing to any and all of your social media channels, sharing the contest, and tagging others.
- Add a pop-up landing page to your website.
- Send an email to your existing subscribers to ask them to share the contest with their contacts.
- Use targeted email marketing campaigns to create a sense of urgency and exclusivity around the coveted prize or information you offer. Let your email subscribers and potential customers know that this deal won’t last forever, and remind them why they need you.
- Create and place graphics that promote your giveaway in a stagnant, repeatedly viewed area, like your Facebook page or LinkedIn’s banners.
- Create fun and informative YouTube videos about your giveaway and service offerings.
All of these suggestions are likely already part of your marketing strategy, and they’re so affordable. You’re tossing out money and a new audience if you don’t make use of these simple actions to boost your offering.
Speaking of making use of the tools in your arsenal, you now need to make use of the new email subscribers your contest or gated content provided for you. It’s time to connect with your target audience.
Follow Through with Personal and Meaningful Conversation
How many times have you run yourself ragged collecting email subscribers through an outreach event or other marketing strategy to then just sit on the spoils of your efforts? It happens, and it happens often… but it doesn’t have to.
If your giveaway is gated content or a free tool, have an email campaign in place that is built with a call to action to learn more about your services or a calendar for your subscribers to schedule time with you so you can meet your potential customers face to face.
Going the route of a fabulous prize for a giveaway? Let the people know who won. Take photos. Ask the winners of your contest to share their experiences and goods you gave them on their Facebook page and other social channels. This marketing strategy doesn’t need to be a slap in the face to the folks who didn’t win. Employ those email marketing campaigns with a “you didn’t win this one, but…” message that will allow you to connect with new subscribers and let them know why they need to return to your website and book a call with you.
If your list is meager or massive, knowing how to grow your email list beyond what you have now is crucial for continued success, and giveaways are a powerful way to do that while increasing your subscriber list and turning that list into money in your pockets.
If you have any questions about how to use this strategy or if you’re ready to let the By Aries gurus take control of a marketing campaign like this for you, book a consultation now. We are here to perfect your digital presence!
