by Katelynn McGuire | Nov 11, 2021 | Law Firm Marketing, LinkedIn
“Buyer persona” and “client persona” are terms that frequent nearly every marketing guide, course, and insight you can find, and that’s because knowing your customers is crucial for any business’s success. How well do you know your...
by Katelynn McGuire | Oct 7, 2021 | Law Firm Marketing
Putting together a polished and professional-looking presentation is not some new-fangled task. From elementary students to the c-suite, you all have grabbed those Powerpoint templates and tried your best to make them shine, to reach and wow your audience.The problem...
by Katelynn McGuire | Sep 23, 2021 | Law Firm Marketing, LinkedIn
Brand-building is important to any business, and it should be important to you, too, even if you’re a solo practitioner.Why?Because YOU are a brand. You have an online presence, whether you realize it or not. So, why not take charge of that and use it to your...
by Katelynn McGuire | Sep 9, 2021 | Law Firm Marketing, LinkedIn
Ah, the perfect and packed-full list of email subscribers… a marketing team’s dream come true. A lengthy list of email subscribers isn’t just a dream, though, when easily and affordably collecting email addresses with a strong lead magnet is your...
by Katelynn McGuire | Aug 26, 2021 | Law Firm Marketing
As promised when we discussed growing your email list through a lead magnet, your favorite digital marketing gurus are back with more insider tips on ways to grow your email list and website visitors with subscribers who are genuinely interested in what you have to...
by Katelynn McGuire | Aug 12, 2021 | Law Firm Marketing
As marketers, you know the importance of growing your email list, and we’re often questioned about the increase in new email subscribers after any type of event or marketing initiative. By Aries has touted how crucial it is to segment your email lists, ways to...
