by Katelynn McGuire | Sep 12, 2024 | Law Firm Marketing
There is plenty of legal marketing advice, but not all of it is good. Some of the worst advice we’ve seen is from misguided recommendations and a lack of clarity on what works in digital marketing. A well-defined digital marketing strategy is crucial for enhancing a...
by Katelynn McGuire | Sep 4, 2024 | Content Marketing, Law Firm Marketing
Starting your first successful social media campaign as a legal marketer might feel like you’re stepping into a high-stakes courtroom drama, but don’t sweat it! With a dash of strategy and a sprinkle of creativity, you can turn it into a game-changing opportunity to...
by Katelynn McGuire | Jun 19, 2024 | Content Marketing, Law Firm Marketing
We’ve been reflecting on the power of communication and the role we as marketers play in pushing the needle of progress forward after hearing a powerhouse presentation from Gia Altreche, Director Of Diversity And Inclusion at Manatt, Phelps & Phillips and...
by Clara Bonilla | Jun 6, 2024 | Analytics, Law Firm Marketing
Introduction to UTM Tracking What is UTM Tracking? In digital marketing, understanding where your leads and traffic come from isn’t just beneficial; it’s essential for crafting targeted and efficient campaigns. Trying to master your marketing without UTM tracking is...
by Katelynn McGuire | Apr 15, 2024 | Analytics, Law Firm Marketing
In today’s legal landscape, leveraging data analytics through data visualization has become indispensable for law firms. Data visualization transforms complex datasets into actionable insights, enabling legal marketers to refine their strategies effectively,...
by Katelynn McGuire | Mar 12, 2024 | Law Firm Marketing, Press Release
By Aries, an award-winning digital marketing agency renowned for its specialized focus on law firm marketing, proudly announces the elevation of Clara Bonilla to Partner, Digital Strategist & Client Operations Director, effective January 1, 2024. With her rich...
