by Katelynn McGuire | Feb 10, 2022 | Law Firm Marketing
What is Marketing Personalization? Marketing Personalization is the process of creating communications tailored to your prospects based on their location in the client journey. Not every prospective client knows how to solve their problem. It’s your job to...
by Katelynn McGuire | Feb 3, 2022 | Law Firm Marketing, TikTok, TikTok, Video, Video
You’ve probably heard from some marketing guru that you need to be on video. You may have rolled your eyes and thought to yourself, “That seems like something for other lawyers…not me.”But the truth is, those marketing gurus aren’t wrong and there’s a plethora of...
by Katelynn McGuire | Jan 27, 2022 | Law Firm Marketing
You may be wondering what your digital marketing audit should include. We’ve talked about the importance of metrics and understanding your client base when building your digital marketing strategy. Let’s say you took our word for it. You built those personas. You put...
by Katelynn McGuire | Dec 9, 2021 | Law Firm Marketing
Marketing metrics track progress and performance in an easily quantifiable way and can be the deciding factor in your marketing strategies. Of course, metrics vary from one campaign to another, but the bottom line is that you need them. Let’s look at just a few...
by Katelynn McGuire | Nov 11, 2021 | Law Firm Marketing, LinkedIn
“Buyer persona” and “client persona” are terms that frequent nearly every marketing guide, course, and insight you can find, and that’s because knowing your customers is crucial for any business’s success. How well do you know your...
by Katelynn McGuire | Oct 7, 2021 | Law Firm Marketing
Putting together a polished and professional-looking presentation is not some new-fangled task. From elementary students to the c-suite, you all have grabbed those Powerpoint templates and tried your best to make them shine, to reach and wow your audience.The problem...
