by Katelynn McGuire | Apr 14, 2022 | Law Firm Marketing
Give Your Firm the Attention it Deserves Niche and distinguished professional service firms are now in competition with online behemoths like those who promise legally binding contracts in under an hour, tout guarantees on tax filings that get flagged for audit, and...
by Katelynn McGuire | Mar 3, 2022 | Law Firm Marketing
March is a month for women, with several national and international days of celebration and awareness that highlight the plight, strength, and impact of women. As a woman-owned business and team of marketers who support women, By Aries is quite passionate about the...
by Katelynn McGuire | Feb 10, 2022 | Law Firm Marketing
What is Marketing Personalization? Marketing Personalization is the process of creating communications tailored to your prospects based on their location in the client journey. Not every prospective client knows how to solve their problem. It’s your job to...
by Katelynn McGuire | Feb 3, 2022 | Law Firm Marketing, TikTok, TikTok, Video, Video
You’ve probably heard from some marketing guru that you need to be on video. You may have rolled your eyes and thought to yourself, “That seems like something for other lawyers…not me.”But the truth is, those marketing gurus aren’t wrong and there’s a plethora of...
by Katelynn McGuire | Jan 27, 2022 | Law Firm Marketing
You may be wondering what your digital marketing audit should include. We’ve talked about the importance of metrics and understanding your client base when building your digital marketing strategy. Let’s say you took our word for it. You built those personas. You put...
by Katelynn McGuire | Dec 9, 2021 | Law Firm Marketing
Marketing metrics track progress and performance in an easily quantifiable way and can be the deciding factor in your marketing strategies. Of course, metrics vary from one campaign to another, but the bottom line is that you need them. Let’s look at just a few...
