by Katelynn McGuire | Sep 23, 2021 | Law Firm Marketing, LinkedIn
Brand-building is important to any business, and it should be important to you, too, even if you’re a solo practitioner.Why?Because YOU are a brand. You have an online presence, whether you realize it or not. So, why not take charge of that and use it to your...
by Katelynn McGuire | Sep 9, 2021 | Law Firm Marketing, LinkedIn
Ah, the perfect and packed-full list of email subscribers… a marketing team’s dream come true. A lengthy list of email subscribers isn’t just a dream, though, when easily and affordably collecting email addresses with a strong lead magnet is your...
by Katelynn McGuire | Aug 5, 2021 | Law Firm Marketing, LinkedIn, Video, Video
When creating a social media video for LinkedIn, Twitter, Youtube, or Instagram, we all know to focus on our audience, and we’ve covered myriad ways for marketers to engage your audience and promote your business with a targeted strategy. It’s...
by Katelynn McGuire | Jul 22, 2021 | Law Firm Marketing, LinkedIn, TikTok
Every law firm, from niche boutique firms to global behemoth firms, needs three essential marketing strategies in place to ensure their marketing is effective. If any single element of these strategies is broken or missing, your overall digital marketing strategy (no...
by Katelynn McGuire | Jul 7, 2021 | Law Firm Marketing, LinkedIn
We’ve covered what email segmentation is and why you need to segment your email list, and we have covered how to segment your email list, but now it’s time to simplify email segmentation even further. We work with so many professional service firms and lawyers across...
by Katelynn McGuire | Jul 6, 2021 | Law Firm Marketing, LinkedIn
The times, they are a changin’. Bob Dylan has been telling us that since the early 60s, but it’s taken the corporate world a few decades to not only accept change and diversity but understand that diversity and inclusion in law firms and the workplace foster a...
