by jaries | Jan 12, 2023 | Law Firm Marketing, LinkedIn
LinkedIn is one of the most significant business development and professional networking tools for lawyers. But many lawyers admit they aren’t using it the way they should. Most lawyers we work with report that their LinkedIn lawyer profile is often a...
by Katelynn McGuire | Nov 11, 2021 | Law Firm Marketing, LinkedIn
“Buyer persona” and “client persona” are terms that frequent nearly every marketing guide, course, and insight you can find, and that’s because knowing your customers is crucial for any business’s success. How well do you know your...
by Katelynn McGuire | Sep 23, 2021 | Law Firm Marketing, LinkedIn
Brand-building is important to any business, and it should be important to you, too, even if you’re a solo practitioner.Why?Because YOU are a brand. You have an online presence, whether you realize it or not. So, why not take charge of that and use it to your...
by Katelynn McGuire | Sep 9, 2021 | Law Firm Marketing, LinkedIn
Ah, the perfect and packed-full list of email subscribers… a marketing team’s dream come true. A lengthy list of email subscribers isn’t just a dream, though, when easily and affordably collecting email addresses with a strong lead magnet is your...
by Katelynn McGuire | Aug 5, 2021 | Law Firm Marketing, LinkedIn, Video, Video
When creating a social media video for LinkedIn, Twitter, Youtube, or Instagram, we all know to focus on our audience, and we’ve covered myriad ways for marketers to engage your audience and promote your business with a targeted strategy. It’s...
by Katelynn McGuire | Jul 22, 2021 | Law Firm Marketing, LinkedIn, TikTok
Every law firm, from niche boutique firms to global behemoth firms, needs three essential marketing strategies in place to ensure their marketing is effective. If any single element of these strategies is broken or missing, your overall digital marketing strategy (no...
