Introduction to UTM Tracking What is UTM Tracking? In digital marketing, understanding where your leads and traffic come...
Clear Insights, Better Outcomes: Data Visualization is the Key to Your Law Firm Marketing Success
In today's legal landscape, leveraging data analytics through data visualization has become indispensable for law firms....
Clara Bonilla, MBA, Appointed Partner at By Aries, Elevating the Agency’s Digital Marketing Leadership
By Aries, an award-winning digital marketing agency renowned for its specialized focus on law firm marketing, proudly...
Thriving in Law Firm Marketing: Skills and Attributes of a Great Legal Marketer in 2024
It's 2024, and nearly every process we know and rely upon has changed or is in a state of change. Legal marketing is no...
Lawyers on Social Media: Using LinkedIn to Expand Your Reach
In today's digital landscape, lawyers and law firms must leverage the power of their social media channels, LinkedIn...
Google Analytics for Law Firms: Tracking and Analyzing Your Website’s Performance
Google Analytics, about which you've no doubt heard the buzz, is something every law firm needs. But, what is it, and why...
Law Firm Marketing: Strategies to Boost Your Client Base
As a law firm, it's important to have a marketing strategy that helps you stand out from the competition. With so many...
The Definitive Guide to Social Media for Lawyers in 2023
In the digital transformation era, social media has emerged as a powerful tool that has revolutionized how businesses...
AI Marketing for Law Firms | The Role of AI in Legal Marketing
Imagine a world where law firm marketers can work smarter, not harder, thanks to the power of AI. This is possible with AI...
Unlocking the Power of Video Marketing: Common Questions Asked and Answered
It's been nearly a month since the 2023 LMA Annual Conference in Hollywood, FL, and we are STILL unpacking all of the...