by Katelynn McGuire | Jul 7, 2021 | Law Firm Marketing, LinkedIn
We’ve covered what email segmentation is and why you need to segment your email list, and we have covered how to segment your email list, but now it’s time to simplify email segmentation even further. We work with so many professional service firms and lawyers across...
by Katelynn McGuire | Jul 6, 2021 | Law Firm Marketing, LinkedIn
The times, they are a changin’. Bob Dylan has been telling us that since the early 60s, but it’s taken the corporate world a few decades to not only accept change and diversity but understand that diversity and inclusion in law firms and the workplace foster a...
by Katelynn McGuire | Jul 1, 2021 | Law Firm Marketing
Rome wasn’t built in a day, and neither will your successful email campaign; BUT, unlike the Romans, what you build in your segmented lists will continue to grow and prosper, serving you for years to come.So, where to begin? Remember those client personas we talked...
by Katelynn McGuire | Jun 23, 2021 | Law Firm Marketing
We’ve been covering in-depth the best ways to identify and target your clients and prospective clients, and it’s time we discuss a huge bonus of having put in the time and work to create a client persona: segmentation.But what is segmentation? Well, it has nothing to...
by Katelynn McGuire | Jun 10, 2021 | Law Firm Marketing
Key Takeaways from the “Digital Marketing in a Nutshell” workshop Jessica Aries hosted at LMA Southwest Regional Conference We’ve all heard it. “Know Your Audience.” But what does that really mean, and how does knowing your audience affect your bottom line?Not just...
by Katelynn McGuire | May 20, 2021 | Law Firm Marketing
Like it or not, we live in a society that values self-importance, self-expression, and most consumers carry the idea that they matter. It’s not crazy or conceited to think that way, as consumers hold a lot of power, and we want to attract consumers.You might be asking...
