by Katelynn McGuire | May 13, 2021 | Law Firm Marketing, LinkedIn
CTA, SEO, PPC, funnels, magnets, drips… know what I’m saying? If you rely on marketing for business success and those words and letters look like alphabet soup to you, then you’re in the right place, because those are just a few of the multitudes of digital marketing...
by Katelynn McGuire | Apr 29, 2021 | Law Firm Marketing
Engaging with your audience, and more importantly having your audience engage with you, is a feat as old as time. Instead of the Parthenon, webinars, conferences and endless social media platforms are now what we use to connect with our audience. Time may have changed...
by Katelynn McGuire | Apr 22, 2021 | Law Firm Marketing
Is a blog the best way to get traffic to your website in 2021? We’ve spent untold time discussing the best digital strategies for marketing in 2021 and beyond, and that time has mostly centered around videos, social media posts, and new story features on the most...
by Katelynn McGuire | Apr 15, 2021 | Law Firm Marketing
Many people (including introverts) believe that business development and building meaningful connections with people is a near impossibility for introverts, that they’re part of a world where they just don’t have a place—a place where others, more extroverted and bold...
by Katelynn McGuire | Apr 8, 2021 | Law Firm Marketing, TikTok, TikTok, Video, Video
Video may have killed the radio star, but the use of video in your marketing strategy will only bring life to your brand and bottom line. It’s no secret that consumer preference is leaning increasingly more toward visual information over text. The average consumer...
by Katelynn McGuire | Mar 17, 2021 | Law Firm Marketing
There are hundreds, if not thousands, of studies and sources out there devoted to analyzing every recipe for promoting a brand or business. While the verdict is still out on the perfect formula to use, we can all agree that more is not less when it comes to tooting...
