by Katelynn McGuire | Jun 10, 2021 | Law Firm Marketing
Key Takeaways from the “Digital Marketing in a Nutshell” workshop Jessica Aries hosted at LMA Southwest Regional Conference We’ve all heard it. “Know Your Audience.” But what does that really mean, and how does knowing your audience affect your bottom line?Not just...
by Katelynn McGuire | May 20, 2021 | Law Firm Marketing
Like it or not, we live in a society that values self-importance, self-expression, and most consumers carry the idea that they matter. It’s not crazy or conceited to think that way, as consumers hold a lot of power, and we want to attract consumers.You might be asking...
by Katelynn McGuire | May 13, 2021 | Law Firm Marketing, LinkedIn
CTA, SEO, PPC, funnels, magnets, drips… know what I’m saying? If you rely on marketing for business success and those words and letters look like alphabet soup to you, then you’re in the right place, because those are just a few of the multitudes of digital marketing...
by Katelynn McGuire | Apr 29, 2021 | Law Firm Marketing
Engaging with your audience, and more importantly having your audience engage with you, is a feat as old as time. Instead of the Parthenon, webinars, conferences and endless social media platforms are now what we use to connect with our audience. Time may have changed...
by Katelynn McGuire | Apr 22, 2021 | Law Firm Marketing
Is a blog the best way to get traffic to your website in 2021? We’ve spent untold time discussing the best digital strategies for marketing in 2021 and beyond, and that time has mostly centered around videos, social media posts, and new story features on the most...
by Katelynn McGuire | Apr 15, 2021 | Law Firm Marketing
Many people (including introverts) believe that business development and building meaningful connections with people is a near impossibility for introverts, that they’re part of a world where they just don’t have a place—a place where others, more extroverted and bold...
