by jaries | Feb 26, 2026 | AI Marketing, CMO Series, Law Firm Marketing
By Aries hears the same concern from chief marketing officers across the legal industry: “We’re actively marketing, but we’re unsure what’s working.” These aren’t novice marketers. They’re experienced leaders running...
by jaries | Feb 5, 2026 | AI Marketing
In the legal industry, we often obsess over how we should be using AI to optimize our internal workflows. But a recent shift in the data suggests we are overlooking a key question. Success in 2026 won’t be defined by how firms use AI, but by how well they understand...
by jaries | Jan 15, 2026 | AI Marketing, CMO Series, Law Firm Marketing
AI has made it easier than ever to produce content that is technically correct and strategically useless. We have all read summaries, overviews, and “recent developments” alerts that say nothing a client could not find elsewhere. That is not a future risk....
by jaries | Dec 11, 2025 | AI Marketing, CMO Series, Law Firm Marketing
A bit ago, the By Aries team was coaching a senior business development manager at a large global law firm. Her job includes building individual business development plans for lateral partners joining the firm. Before we started working together, she described what...
by jaries | Sep 8, 2025 | AI Marketing, Law Firm Marketing
Level up from basic AI questions to strategic AI partnership Most legal marketers I work with use AI like a search engine: “Write a blog post about data privacy.” “Draft an email about our new hire.” Basic questions, basic results. But AI can...
by jaries | Sep 5, 2025 | AI Marketing, Law Firm Marketing
“The numbers don’t lie: Attorneys with artificial intelligence skills now command a 56% salary premium, with median advertised salaries of $203,500, “compared to $129,900 for all lawyers nationally,” according to a July analysis from Law Leaders.[1]...
