Short-form video content, like TikTok and Reels, has recently exploded in popularity with the general population and on social media platforms. Due to the short-form and addictive nature of the TikTok platform, it’s no surprise that TikTok videos are posing a new threat to Google.
We predict here at By Aries that short-form video, or micro video content, like TikTok videos, Instagram Reels, and Facebook Reels, are only going to grow in popularity and become the go-to format for all video content in the future. We’ve seen nearly every single social media platform embrace some form of short-form video content.
In fact, we believe more law firms are going to look back on short-form video like they look back on the old days of SEO and wish they had started sooner.
So, if you are a lawyer who sees the writing on the wall and wants to learn how to capitalize and embrace short-form video now to boost engagement, brand awareness, and help promote your services to help you develop business, then we recommend looking to those lawyers who are already doing it well.
We’ve pulled together a list of 10 lawyers who have embraced TikTok and made it work for them. If you think TikTok is just for viral dances, look at the firms and attorneys making big business out of this so-called dance platform.
TikTok Lawyer with the Most Followers
#1 Mike Mandell
The self-named #1 lawyer on social media, Lawyer Mike is a criminal defense attorney based in California. His videos are full of sketch comedy, funny content and entertaining tips and tricks around various legal issues, and provide information that his followers love to consume on all areas of criminal defense. He’s a bit like a one-man Saturday Night Live sketch show, but with real substance. His videos are well-produced, well-written, and well-scripted for maximum engagement.
Takeaway: Mike’s videos are the gold standard of TikTok for lawyers (and this may turn many of you off to his style and approach). That’s totally okay, so if he’s not your cup of tea, keep reading because there are other lawyers on here who take a much more subtle but still effective approach that you can learn from.
The Most Famous TikTok Lawyer
#2 Erika Kullberg
A big law corporate lawyer turned solo practitioner, Erika Kullberg is the exact opposite of Law by Mike and arguably more famous of all those listed here. Erika recently had a full-size ad of her displayed in Time Square and her account is followed by more than 8.8 million people. Her approach to providing video content is a formula she crafted all her own: She reads the fine print, so you don’t have to. She positions herself as someone who reads the fine print on all those terms of service pages and click forms that you didn’t closely read and helps you advocate for yourself against big corporations.
Erika’s videos are so viral that her style and format have been copied and repeated across other industries and professions. Her dual approach to performing as both the lawyer and the enforcer of a terms of service agreement nobody read is a great way to bring the audience into her video content while educating them and establishing her credibility and authority as a lawyer.
Takeaway: Follow Erika for a classy and professional approach to TikTok for lawyers.
The Dancing TikTok Lawyer
#3 Lawyer Kelly
Lawyer Kelly is a family law attorney based out of California who creates short-form video content on all areas of family law, including divorce, custody issues, and other legal issues related to matrimonial law. Her videos are focused on providing value, answering questions from her audience, and commenting on celebrity divorces and social media news. Her videos are effective because she’s authentic to who she is, while conveying valuable information quickly and effectively.
Takeaway: Follow Lawyer Kelly for a masterclass in direct communication that attracts your ideal clients.
The Immigrant TikTok Lawyer Turned Trademark Attorney
#4 Ana Juneja
Ana Juneja is a trademark attorney for e-commerce and social media managers based in Florida. Unlike many of her counterparts here, Ana Juneja does a brilliant job of mixing in trending sounds and TikTok trends into her videos while still conveying value-driven informative content to her followers on social media. Her videos are fun, engaging, and very focused on her core client base and their legal needs. Plus, she has a very interesting immigrant story, which makes rooting for her feel like you’re rooting for a bit of an underdog, although she’s clearly not one. She also has tons of Instagram followers, so she knows social media and uses it to her advantage in business.
Takeaway: Follow Ana Juneja to learn how to incorporate trending sounds and TikTok trends into your video content.
The Simplest Approach to TikTok for Lawyers
#5 Denise the Divorce Attorney
Want to learn how to make TikTok work for you without dancing, moving, or doing much else than talking directly into the camera about legal issues? Then follow Denise the Divorce Lawyer, a Florida-based divorce attorney with over 278,000 followers. Denise the Divorce Lawyer is the poster child for not playing by the rules on TikTok. She shows us how you can build a super popular TikTok by simply answering common legal questions from your clients in a direct and easy-to-follow talking-head style video. She shows us the power of informative videos and how they can be more transformational than singing, dancing, or trends.
Takeaway: Follow Denise the Divorce Lawyer for simple yet professional TikTok ideas.
The Best Friend TikTok Lawyer
#6 Lawyer Paige
Ever wish your best friend from college had her own law practice and could advise you on employment law issues? Well, that’s Lawyer Paige. With over 200,000 followers, Lawyer Paige hands out legal information to her followers like she’s their BFF telling them like it is over a piping hot lemon tea at her breakfast table. She’s direct, yet authentic and approachable, and she answers common legal questions while sharing her life as a lawyer without dancing or making a fool of herself. She’s a TikTok lawyer who isn’t playing to the algorithm. She keeps things real and we are here for it.
Takeaway: Follow Lawyer Paige to see what authentic TikTok marketing looks like.
The TikTok Lawyer Who Engages Across Videos
#7 Ugolord
Ugolord is a lawyer turned legal translator who has coined a specific video style, similar to Erika Kullberg. You’ll notice his videos are reaction videos to various issue from car wrecks and accidents to home damage after a police invasion and warrant search. His video style is a bit goofy and over the top for some, but are very entertaining. But what we find most engaging about his content is how he uses a series of videos to engage his audience. Using a cliffhanger call to action, Ugolord prompts his audience to engage, comment, and provide their thoughts on various legal issues before revealing the answer in a second or series of videos. It’s a brilliant way to get views, set up your next video for success, and engage your audience.
Takeaway: Follow Ugolord for to learn how to engage your audience across multiple videos.
The Most Hilarious TikTok Lawyer for Big Law
#8 Alex Su
Alex Su is a lawyer turned legal technology community manager who makes videos poking fun at law firm culture, big law, and corporate counsel. Known as the most hilarious lawyer on the internet by his LinkedIn followers, his style of video content couples trending audio with TikTok trends, similar to Ana Juneja, but focused on corporate legal environments. His self-deprecating sense of humor and on-point style of acknowledging the absurdity of big law, legal departments in corporate, and law practice, in general, is binge-worthy.
Takeaway: Follow Alex Su for a masterclass in using humor to attract and engage even the most brilliant and sophisticated of audiences.
The Real Lincoln Lawyer on TikTok
#9 Caesar Chukwuma
Want to learn from the coolest and sleekest attorney on TikTok? Then look no further than Caesar Chukwuma, a Florida-based criminal defense attorney. He’s the actual Lincoln Lawyer in the flesh and it’s hard not to gush over how he makes the law look cool. His style of TikTok video is flashy while educational and he answers questions from his audience while weaving in trending audio and sleek suits.
Takeaway: Follow Caesar Chukwuma to learn how to use TikTok as a tool for boosting your cool factor and personal brand.
TikTok Lawyer Positioned for Growth
#10 Divorce Lawyer Jeanette
And finally, we wanted to list one smaller creator who we think is really pouring into TikTok in the best way possible. We stumbled across Divorce Lawyer Jeanette’s videos a while back and have watched her steadily grow her following and audience over the last few months. A Florida-based divorce attorney, Jeanette’s videos are engaging, funny, and also very authentic. She shares personal stories from her life with informative legal videos for her audience. With 16,000 followers, Jeanette feels like one of those people who would really listen to you about your divorce woes, empathize, and then fight like hell for you and it’s for this reason that we included her on this list. Because we think there’s something really special about being able to make a complete stranger believe that about you from just a few videos.
Takeaway: Follow Jeanette to support a budding TikTok lawyer and learn the power that authenticity and personal storytelling can warm clients to working with you.
Get Started: TikTok Videos for Law Firms
Feeling urgent to set up a TikTok account? Let all these new creators and lawyers inspire you to create your form of short-form video content. From how all the platforms are moving, short-form video isn’t going anywhere soon.
However, all these lawyers have already learned to master some of the hallmarks of great content marketing: consistently posting value-driven content that engages with a strong hook and a bold call to action. So, learn from these lawyers and start embracing TikTok as a lawyer.
Ready to get started setting up that TikTok account? We help lawyers and law firms build profitable and sustainable practices using short-form videos, like TikTok. Are you ready for TikTok success and want to attract your ideal clients, engage them in new and creative ways, and make conversion streamlined and simple? Check out our TikTok for Law Firms service offerings today to get started building your TikTok account and creating videos.
