Your job as a lawyer requires a strong communicative ability and presence in professional writing, in court, and also… on your social media platforms?
Don’t panic. We’re not here to tell you again how incredible and effective short-form video is for lawyers (even though it is), but where to build your own visibility, brand, and authority on a great platform used by over 57 million professional services: LinkedIn.
LinkedIn is one of the most significant business development and professional networking tools for lawyers, and it doesn’t require an application fee and an arbitrary announcement of “Best Of” to make a big impact. But many lawyers and law firms admit they aren’t using it the way they should. Most lawyers we work with report that their LinkedIn lawyer profile is often a copy-and-paste job from their attorney resume from the law firm website.
We’re not here to shame you on this. We get it. You’re not taught in law school how to properly build your personal brand and the powers and potential of leveraging social media content for an effective social media presence. Even many law firms are missing out on opportunities to establish their credibility, awareness, and harness growth on the professional networking platform, LinkedIn.
ABA reports that LinkedIn remains the top-rated online social networking site among attorneys and professionals in the United States, and we’re going to look at some of the attorneys who are taking full advantage of LinkedIn with optimized profiles and practices to show you just how easy it is for you to do the same!
Before we get into 10 top-performing attorneys on LinkedIn on whom you should model your own listing, let’s get a quick refresher of the easy steps to take to make the most out of your LinkedIn presence.
LinkedIn for Lawyers: How to Build the Perfect Profile in 6 Simple Steps
You may have remembered our covering these steps before, but feel free to take a deep dive back into these tips here, or take a look below at a quick-and-dirty overview of best practices.
1. Create a specific headline that tells prospects what area of law you practice
2. Create a customized URL, so you can easily share your LinkedIn profile with others
3. Develop a marketable LinkedIn profile with a professional headshot photo
4. Add a cover photo or LinkedIn banner that showcases how you help your clients achieve their goals
5. Write a summary section that shares a story and prompts action
6. Ensure your profile is visually appealing and easy to share
Remember, if you need a refresher on this marketing strategy, head over to the By Aries LinkedIn for Lawyers Hub where we break down the ins and outs of building a social media presence on LinkedIn and even offer free social media tools and resources to help you get started.
Now, let’s get to the list you’ve read this far to find: our top 10 list of attorneys who are using LinkedIn as part of their personal social media strategy to reach prospective clients and expand their profile in the legal industry.
Our 10 Favorite Examples of Lawyers Using a Strong Social Media Strategy on LinkedIn
1. Mason Ashe, Of Counsel and Industry Advisor at Blank Rome LLP
Many lawyers don’t utilize the impact of the very first line people read on a professional’s LinkedIn profile and opt for a generic “Position + Law Firm Name” model, which does little to show their target audience who they are, what they do, in what legal industry they serve, and about what they are passionate.
Not Mason Ashe at Blank Rome. He saves his professional title and history for the Experience and Education sections and lets his contacts know right out of the gate exactly what he does and who he serves with a descriptive profile headline. He also gets bonus points for having created an optimized URL (masonpashe)!
We also appreciate how active this attorney is on LinkedIn, engaging with his connections and sharing his own news and insight to continue to grow his 500+ LinkedIn connections.
2. Janice Brown, Equity Partner at Meyer’s Nave
Janice Brown’s About section is filled with not only her professional experience, but an explanation of why she is so passionate about the work she does that offers an emotional connection to what can often be seen as an apathetic practice area.
Janice Brown also takes time to engage with her 500+ LinkedIn connections and share relevant content and news that targets her client base and expands her presence. Well done!
3. Esha Bandyopadhyay, Litigation Principal at Fish & Richardson P.C.
Esha Bandyopadhyay’s brand is visually stunning and grabs your attention immediately, even on the buttoned up LinkedIn format. She uses a personable, yet professional, headshot, and her cover photo paints a vivid image of the person she is, what she stands for, and with whom she stands.
Esha also regularly shares the speaking engagements on her roster and different types of outreach she’s done – making the most out of all of her professional development, marketing, and business development effort in her field. We love to see it, and her 4,000+ followers do, too!
4. Tsion Chudnovsky, Managing Attorney at Chudnovsky Law – Criminal & DUI Lawyers
Tsion Chudnovsky hits almost every high note with the strength and continuity of her law firm and her own cohesive branding. She’s showing up as strong on LinkedIn as she’s vowing to do in court, and she takes the time to share legal insight and valuable content on LinkedIn by regularly sharing articles she has authored.
Tsion’s striking professional headshot and cover photo, as well as her optimized URL, all play a part in helping her build valuable connections and demonstrate thought leadership on LinkedIn with her 10,000+ followers. This is how you leverage your brand!
5. Arash Hashemi, Criminal Defense Lawyer at Law Offices of Arash Hashemi
Arash Hashemi’s approachable and personable cover photo are only second in the personal touch he’s given to the origin of his legal career in his About section. While many practice areas are objective, much of criminal defense work is deeply emotional and requires a real connection with potential legal representation.
Arash is doing a great job of exerting his legal expertise while exhibiting a level of vulnerability clients hope to find in difficult times. He shares live updates from court and offers valuable information and resources to his 10,000+ followers, as well as keeps an optimized URL. This is how it’s done.
6. Lorenzo Parola, Founding and Managing Partner Parola Angelini
Lorenzo Parola caught our attention with his outside-of-the-box photos and his succinct manner of imparting his passion and prowess in his About section. He also shows up authentically with regular posts and documents shared to his almost 11,000 followers. He really demonstrates how social media for lawyers can be done easily and without much flash.
7. Priyanka Khimani, Founder of Khimani & Associates
Priyanka’s headshot and stoic branding may scream “polished and proper,” but they’re juxtaposed with a raw authenticity we rarely see in top performing legal services providers, and we LOVE it. Apparently others do, too, because she has amassed over 32,000 followers with that authenticity on LinkedIn.
Of course it helps that she is visually striking, but it’s her relaxed language and passionate writing that really grab her target audience and keep them following along to feel the spark she so freely and easily ignites in the short-form videos she shares (hint-hint).
8. Holly Davis, Co-Founder and Partner at Kirker Davis LLP
If there’s a shining star who checks all our boxes amongst this group, it’s hands-down Holly Davis of Kirker Davis. From the optimized URL, to the polished yet approachable headshot and professional accolades banner, we’re immediately hooked.
Holly Davis doesn’t just stop at eye-catching, though. She takes professional differentiators and passion to new heights in her About section, and she leverages each piece of outreach and acclaim she and her law firm receive through regular posting and engagement of genuine and heartfelt insight and branded and curated law firm content. If you’re going to pick any attorney profile to model, this is the one you want to use.
9. Ana Juneja, Intellectual Property Attorney at Ana Law Group
Ana Jeneja might be a familiar name, or an even more familiar face, if you’ve spent any amount of time on other social media channels like Instagram or TikTok where she’s gone viral with captivating, quick short-form video over the last few years. Why are we giving her props in an article about LinkedIn optimization for attorneys?…
She may not create content originally for LinkedIn marketing, but she shows just how easy it is to repurpose your existing legal content and effective social media marketing efforts across multiple networks to grow your target audience. Ana cross-posts the engaging content she’s used to amass millions of viral views on other platforms and has built an audience of nearly 5,000 on LinkedIn.
You don’t have to dive deeply into short-form video content (even though we think you should), but simply start by sharing your own content made of the outreach, accolades, and white paper work you’ve already done across all of your social media platforms.
10. Adam Loewy, Personal Injury Lawyer and Owner of Loewy Law Firm P.C.
Adam Loewy lands a spot on our list because he uses social media efforts on LinkedIn to bring an approachable, kind, and even upbeat lens to the personal injury practice area. His warm yet professional headshot selection pairs perfectly with his use of emojis… yes, we said emojis! This is how you use them well.
Adam also stands out from the crowd of standard legal professionals by his inclusion of his wife, their shared passion, and the ways they support their community in his About section. Adam also takes time to engage with his LinkedIn audience of nearly 9,000 followers and shares legal insight and personal case experience to strengthen client development. He’s creating content that will answer questions and sends a message of supportive and experienced expertise in his field. This is another profile to model.
LinkedIn is a powerful and persuasive social media platform a law firm or an attorney can use to build brand awareness and create valuable connections IF they use it correctly. Review our list of lawyers expanding brand trust and reaching new audiences with enormous benefits and little cost of time and spend.
Social media for lawyers doesn’t have to be complicated or time-consuming. Share your personal stories, build trust, and answer simple legal questions on a social network that is a huge missed opportunity for many law firms and attorneys. You might be surprised by how easily your potential clients turn into new clients with a loyal following, all because you took a little time to enhance your digital marketing efforts with an optimized LinkedIn profile, some professional photos, and create social media posts that can actually be repurposed on multiple social media accounts for your law firm company page and own social media.
