You can probably throw a rock and hit an article, opinion piece, or social post about the ways to strengthen your law practice via digital marketing strategies and business development techniques.
You may be surprised, however, to learn that the success of a law firm’s marketing and business development campaigns have less to do with how hard your law firm’s attorneys hustle and more to do with how your law firm structures and supports its marketing and business development departments…
Does your department have a seat at the table? Are you setting yourself up for success in 2023?
If you clicked on this link in hopes of scooping up and adapting the hottest tool in marketing and business development outreach, you’ve come to the wrong place. That’s ok, though because we actually already covered that, so be sure to add it to your list of what to read next.
The law firm marketing and business development trends we’re here to talk about today can’t be found in the app store, but within your firm’s own walls, from your own real life experience, and from getting a grasp of what the big firms are doing.
We want to answer the questions that firm CEOs and leadership are constantly wondering:
- How Do We Compete with a Big Law Firm’s Presence
- Should Law Firms Outsource to a Business Development Group or Digital Marketing Agency?
- Do We Have Enough Professionals for Our Business Development and Law Firm Digital Marketing Efforts?
- How Can We Reach More Prospective Clients via Business Development and Online Marketing in 2023?
- How Do We Decide on Essential Strategies in Our Marketing and Business Development Departments?
Contrary to our usual method of operation of delivering game-changing online marketing insight and resources to clients and contacts who ask us for answers, we’re asking YOU.
By Aries has teamed up with ALM and Society 54 to study the dramatic shifts in law firm marketing and business development departments so we can give answers and analysis based on real life data from the real life professionals who are down and dirty in the trenches each day.
Help us with your experiential data an insight so we can assess the trends and projections for our favorite industry.
Here’s why you and your data are important.
Learn How to Compete with Big Law and Strengthen Your Law Firm’s Presence
We know that law firms operate with a pack mentality, even with firms that are competitors. A bright and brilliant associate attorney once said “we don’t toe the line” in response to a cutting edge marketing tactic we’d presented, and she was right.
Legal is notorious for playing catch-up, and it takes actionable data to know where you stand and where you want to be in comparison to other firms.
If you want to get a gauge on how another law firm’s brand-building efforts are bringing in more clients so you can too, you have to be willing to share how your firm structures and priorities initiatives and personnel so you can compare… and get a little closer to that line many law firms are fearful to approach.
Decide If Your Law Firm Should Outsource to a Business Development Group or Digital Marketing Agency
Wouldn’t is be great to know how many amongst your law firm peers are outsourcing their content marketing or business development campaigns to outside agencies? Again, we know how much firm leadership looks to operations and strategies of other firms before deviating from their standard practices?
Answering our survey will not only serve to help your industry, but you’ll get the insight you need to make the case for more support in your business development and online marketing efforts.
Are You Ready to Add More Professionals to Your Business Development and Marketing Departments or Shift Them to C-Suites?
Marketing and business development professionals have always been over-performers and have historically worn MANY hats, and that’s never been more true than after the pandemic.
Some firms’ leadership relied heavily on marketing and business development during the pandemic in every facet of business and compliance, and it would be nice to know how many firms are allowing those professionals to grow their teams or have a seat in the c-suite lounge to make decisions.
Sharing your experience in the pandemic pivot and how your firm has adjusted since would provide the data that professionals in our industry need to make the case for proper hiring and equity within their department and overall firm.
There’s literally no reason to NOT be a part of this.
Are You Ready to Reach More Prospective Clients in 2023?
Shifts in social media and the way your law firm’s presence online is viewed are in a constant state of flux, and knowing how legal departments have changed (or not) to adapt is imperative to maximizing ROI with existing clients and signing new clients in 2023.
How is your firm training your attorneys to communicate with target clients via social media marketing ? Is this a role of your department? Are you keeping up with your competitors?
These are questions with answers that tell a story and guide strategy for future success. Share what you’re doing so you can find out what others are (or aren’t doing), too.
What Are the Essential Strategies in Marketing and Business Development Departments?
Hey, it comes as no shock to you, we’re sure, that many firms are already using essential strategy in the way they structure and prioritize their marketing and business development departments.
We’re sure you’ve heard about what happened when Fried Frank instilled trust and strategy in their new marketing leader from Cooley.
Mass exodus of an entire department is something we’d only seen before with lawyers in practice groups. What happens when your marketing department carries as much weight and importance as a practice group? They show up and get to work, that’s what.
So how are other firms doing things better, and more importantly, how is your law firm instilling strategy into every aspect of their marketing and business development initiatives?
You have the answers that your firm and entire industry need! All you have to do is share what you know so we can all learn how to be better, more efficient professionals.
