We’ve been covering in-depth the best ways to identify and target your clients and prospective clients, and it’s time we discuss a huge bonus of having put in the time and work to create a client persona: segmentation.
But what is segmentation? Well, it has nothing to do with math or building, per se, and more to do with homing in on your previously identified contacts list to ensure the right messages go to the audience most likely to benefit and buy what you’re sending. And, the best way to send targeted messages to your contacts is through email.
Email segmentation is crucial for strong marketing efforts, and here’s why:
Why You Need to Segment Your Email Lists
We all know the old adage of quality over quantity, right? Having a subscriber or contacts list a mile long might seem impressive, but not if a majority of those contacts never open, much less read, your message, right?
What if I told you that you could utilize or build your biggest contact list AND increase your engagement? That’s what email segmentation does for you.
Segmented email lists also cut WAY down on those super-depressing “unsubscribe” notifications that result from a contact being overburdened by emails that are not relevant to them and their needs. Believe it or not, at By Aries, we actually purge our email list regularly to ensure those on our lists actually want to receive our emails.
Segmenting your email lists now helps present you, but it also helps future you. By taking time to identify and categorize your contacts now, future contacts will be more easily assessed and placed in the correct categories of contact – making it easier for you to send the right message to the right person at the right time. Do future you a favor and start segmenting. You’ll thank yourself later.
Want to learn the ins and outs of segmenting your list like a professional digital marketer? We’re going to break down exactly how we segment lists and the go-to segments we think every professional needs in their practice.
