CTA, SEO, PPC, funnels, magnets, drips… know what I’m saying? If you rely on marketing for business success and those words and letters look like alphabet soup to you, then you’re in the right place, because those are just a few of the multitudes of digital marketing terms and services that are commonplace at By Aries.
So, what does that mean to you? Do you even need digital marketing?
What if I told you that all marketing is digital marketing?
You’d be hard-pressed to find someone who isn’t doing some type of shopping online, who isn’t plugging in their every question to Google, or reading online reviews of a business or professional before contacting them for services. In the past 10 years, the daily time spent online per capita worldwide has increased 156%.
With more than 4 billion people online, the question is not whether or not digital marketing is necessary or not. The real question is whether or not those prospective clients are hiring your competitor or you.
What Does Digital Marketing Look Like?
It’s common thought that digital marketing just means Google rankings and Facebook posts; however, while search engine optimization (SEO) and social media are important aspects of digital marketing, they are dwarfed in comparison to strategy.
Strategy. Yep. Clear, focused, effective strategy.
A strong digital marketing strategy is as in-depth and dynamic as your business, and it encompasses everything from targeted ads, email campaigns, social media, content marketing, SEO, reputation management, brand cohesion, online presence, website traffic and analytics, engagement, to virtual meetings and seminars. But most importantly, a strong digital marketing strategy ties every single action you take online back to a desired action from your prospective client.
In other words, are you tweeting because someone told you Twitter was a good place to find clients? Or are you building a strategy around how the content you post on Twitter can generate awareness, interest, and ultimately build relationships with potential prospective clients? The latter takes strategy, the former does not.
The Digital Marketing Imperative
The necessity of digital marketing for business success has pressed businesses to hire in-house marketing teams, costing upwards of $150,000+ annually. But with tighter budgets due to the pandemic and a shifting economy, and the reluctance to go all in with a full-time marketing staff, many businesses happily and easily outsource their digital marketing needs to suit their a la carte, tailored digital strategies. Even businesses who have in-house marketing teams look to digital marketing firms to handle certain components of their needs that their own team may not have time or ability to cover. That’s where your friends at By Aries enter the proverbial room.
With 60+ years of combined digital marketing experience with tried-and-true, award-winning strategies, the modest but mighty By Aries team has everything you need to perfect your digital presence, and we specialize in:
Social Media Marketing: In a socially distanced world, social media is the new town square. It’s where people, ideas, and conversations gather. It’s not enough just to show up, you have be part of the conversation.
Content Marketing: Establish your credibility and build trust in even the most competitive markets and industries with thought leadership that resonates with your audience. This is the power of content marketing.
Digital Marketing Strategy: Hired someone to help you rank #1 on Google back in 2007 and not sure why leads aren’t flooding in? Your strategy is old school. Let’s bring your digital marketing strategies into the age of hashtags.
Video Marketing: The power of video is undeniable. Let your webinar recordings, Facebook Lives, and other video content do the convincing before the consultation.
Email Marketing: It’s time to build a relationship with your email list. Email generates $38 for every $1 spent. Stay top of mind with your prospective clients through targeted email marketing.
Webinars & Live Streams: Online events and webinars can make you look polished and professional or disorganized and frantic. We handle event promotion, logistics, and event design.
Creative Direction: Your brand communicates your value. It’s why Mercedes feels luxurious, Tiffany’s feels chic, and Apple feels innovative. Your brand should communicate your expertise and value.
Executive Coaching: Elevate your influence. We offer one-on-one coaching for the law firm partner looking to level up his or her digital presence, and we have customized seminars with metrics necessary to see your entire team participate in your digital success. We offer LinkedIn, Facebook, Instagram, and Blog coaching.
Reputation Management: Testimonials and reviews are one the fastest ways to convince high-paying clients that you’re the advisor for them. Let us help you build out a strategic and automated program for collecting reviews and testimonials.
Honestly, our team could write the book on how and why digital marketing is a necessity for your brand (and, hey, we might just do that), but all we’ve discussed here is more than enough to pique your interest, at the very least. If your digital marketing strategy is lacking, or worse, non-existent, you’re missing out on opportunities to meaningfully reach your prospective clients and solidify your name in the market. By Aries would be thrilled to discuss with you your digital marketing needs and perfect your digital presence.
