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LinkedIn for

Lawyers Group Training

Virtual & In-Person Group Training for Partner Retreats and Associate Trainings

Have past social media trainings left you feeling like this…

I am so overwhelmed.

Will this work for me?

Are my clients even on LinkedIn?

What about the State bar rules?

I don't know how to find peopleto connect with.

This is going to take too much time.

Most LinkedIn workshopsare not made for lawyers.

But ours is exclusively designed for lawyers and law firms.

Our Core Workshop

Designed to make using LinkedIn simple and actionable.

LinkedIn for Client Development Workshop

A 60-minute workshop designed to help lawyers build the foundations of using LinkedIn for client development. We tackle building an optimized profile, sharing compelling content, and how to build connections authentically without feeling salesy.

Other Workshop Options & Add-Ons

Assessment & Analysis

Not sure of the proficiency level of your lawyers at LinkedIn? Let us provide your lawyers with an informative digital self-assessment that will allow our team to properly tailor our programming to your organization’s individual needs.

 

Associate-Level Workshops

Want an introduction to the importance of LinkedIn as a business development tool? Let our team train your incoming associates on how to clean up their social presence and transition their LinkedIn profiles from job seekers to professionals cultivating client relationships. 

Post-Workshop Office Hours

Learning is one thing; doing is another. With post-workshop office hours, our team can work directly with your lawyers to walk them through their individualized questions and help them navigate LinkedIn no matter their proficiency or familiarityy with the platform. 

How does this all work!?

You Schedule a Call;

We Work with You

During our initial call, we will review your goals for LinkedIn and how we can tailor our workshop to meet your lawyers where they are. From there, we will set our workshop dates.

We Build It;

You Announce It

Once the workshop dates are finalized, we will work with your team to send out appropriate messaging with our pre-build email campaigns and share the numerous resources we have to provide support post-workshop.

3

We Run It; You Relax

Once you’ve announced it and the invitations are out, we will take over running the workshop with our team handling accessing the online platform, post-presentation recordings, and handouts. 

Frequently Asked Questions

How does the assessment work?

Each attorney will be invited to perform their own self-assessment via a quiz-style online form. Based on their results, our team will be able to quickly identify problem areas, knowledge gaps, and questions that we need to cover in our training. We then design our workshops to fill those gaps and ensure all questions are answered within the program.

How does the workshop work?

We can deliver our LinkedIn workshop either live in-person or live via a virtual platform. If you select the virtual option, our team will handle creating a link that will be sent out to the participants ahead of the presentation or distributed via a calendar invitation. Workshops are recorded and we send your team the workshop recording to distribute as you see fit.

How do post-workshop office hours work?

Typically, these are set when you select your workshop date so that we can promote them at the live workshop. We typically announce the dates of these office hours and allow lawyers to sign up via an easy-to-access form so that we can track registrations versus attendance to these. 

Can my other staff members attend the workshop?
Yes, although the workshops are focused on client development activities within the legal industry. Although, we believe everyone should use LinkedIn to develop a professional brand.
How can I encourage participation by my firm members in the program?
We recommend creating a challenge out of LinkedIn and showcasing your star performers within the content of the program to be a go-to resource on best practices. We find lawyers like to see how others within the firm approach LinkedIn. We also recommend getting your law firm stakeholders involved in helping to spread the word and emphasize the importance of LinkedIn as a client development tool for lawyers.

Meet Your Trainer

Jessica Aries, J.D., LL.M., is a digital marketing strategist and consultant who specializes in helping law firms and their attorneys leverage the experience and stand out amongst the crowd, specifically through curated LinkedIn profiles and engagement, and she will conduct specialized training to suit varied levels of LinkedIn experience. Jessica knows marketing, and, most importantly, she knows lawyers.

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