TikTok may seem like just a dancing app for teens and tweens, but in reality, it’s a great platform for business and law firms to easily grow their social presence and flex their expertise in a fun and relaxed environment. So, yes, TikTok for Lawyers is a thing.

TikTok is the fastest-growing social media platform on the market today. In fact, according to Cloudflare TikTok dethroned Google as the most popular website in the U.S. in February, March, June, and through this August.

Many lawyers compete and pay thousands of dollars every month to sit at the top of Google for their law practice, yet Google itself is seeing its traffic and visibility waning. This is a great opportunity for those lawyers who are willing to learn how to use TikTok to get ahead of the SEO curve and build their audience without paying the big Google ad bucks.

That’s why we built this guide to be the ultimate TikTok for lawyers guide. Let’s jump into how the platform works and how you can leverage it.

How TikTok Works

TikTok is a short-form video-sharing social media platform. Similar to other social media platforms like Facebook Reels and Instagram Reels, TikTok focuses on short-form video consumption. Popularized by GenZ and its viral TikTok dances and trending sounds, TikTok has proven that short-form video can be a great way to attract an audience.

Because TikTok is a video-sharing platform, creators are encouraged to create short videos ranging in length from 20 seconds to 10 minutes aimed at educational content, entertaining audiences, and inspiring followers. TikTok encourages vertical video content and creators to create videos regularly and consistently. With the average creator creating and distributing daily videos.

The TikTok algorithm is known for helping small creators develop huge followings quickly and is known to continually distribute videos to new audiences making video content searchable, discoverable, and a much more rewarding experience for social media creators. Ask any TikTokker, and they’ll tell you how powerful and precise the algorithm is.

The TikTok Algorithm Explained

The TikTok algorithm is unique in that it allows video content to be discovered by new audiences quickly. But how does it work?

The TikTok algorithm pushes out video content to users’ individual For You Page (a section of curated content within the app) based on users’ interactions with other videos and subject matter. If the video content in the For You Page performs well, TikTok pushes out the video content to additional audiences.

How does TikTok measure performance?

TikTok’s algorithm decides if a video is worth promoting and pushes out to additional For You Pages based on the number of likes, the quantity of comments, amount of shares, and overall watch time of the video.

The greater the percentage of watch time in conjunction with the engagement for the video will determine whether TikTok’s algorithm continues to promote the content.

Each of these metrics is extremely important to ensure your videos get the maximum visibility and viewership and wind up on the For Your Page of the creator’s target audience.

TikTok Lawyers to Learn From

There are several law firms on TikTok and lawyers on TikTok who are really showing up and demonstrating how social media platforms can massively grow your law firm without paying for ads. They are proving TikTok for lawyers can be a successful marketing strategy.

We’ve made a list of our favorite lawyers on TikTok here.

How to Film TikTok Video Content for the Legal Industry

Before you film your first TikTok videos, we highly encourage you to know the basics and best practices around filming your first set of videos.

How to Setup Your Law Firm TikTok Account

1. Create a TikTok account

2. Add your name. Note: This is searchable.

3. Choose a username.

4. Follow other creators on TikTok to get inspired.

5. Comment on other creators’ posts and start engaging with them.

How to Film Your First TikTok Video

1. Choose a topic.

2. Select a compelling hook.

3. Identify the style of your video.

4. Decide if you’re going to use a trending sound.

5. Film in front of good lighting.

6. Film in short snippets.

7. Bring all your snippets together into TikTok.

8. Trim your clips to be hyper short and to ensure each clip follows the next.

9. Add text on-screen relevant to your topic.

TikTok Videos Best Practices

1. Video content should be filmed in vertical format

2. Keep your first batch of videos short – less than 1-minute

3. Practice delivering a compelling hook to your target audience

4. Use good lighting and a tripod to keep your camera steady

5. Rehearse your delivery and get comfortable with filming in small snippets

TikTok Legal Content that Gets Views & Followers

Because TikTok is so heavily focused on a compelling content strategy, having a good idea of the type of video content that performs well on the platform is helpful.

When you’re first starting out on TikTok, we recommend starting with succinct informative legal videos. Lawyers have access to a plethora of legal issues and questions that their clients bring to them daily.

Use your past conversations with your clients daily to inspire your first sets of topics for your video content. For example, we’ve seen successful law firm TikTok accounts answer high-level basic questions around the law and even clear up misunderstandings at a high level with video content focused on the difference between various legal issues or legal topics or even combatting common legal misconceptions.

Several intelligent trademark attorneys who do it well build content around the difference between an LLC, S-Corp, and a Trademark. They point at the screen and add text to explain how each differs from the other and what protections each provides. This type of content is genius and clears up a commonly misunderstood topic in an easy, simple, and relevant way, and requires little to no videography or editing skills.

But if informational videos seem boring to you, you may want to opt to lean into TikTok culture and try a TikTok dance or create funny videos taking aim at the nature of the law and what you do as a lawyer. This is likely to perform well, too, since it’s generally entertaining but also fun to watch.

How to Write a TikTok Social Media Caption & Script

Before we discuss captions more, let’s differentiate between the TikTok caption and subtitles on videos. Both are important, but when we reference the TikTok caption, we mean the social media blurb displayed with your video. When we talk about subtitles, we mean the actual words displayed on the video screen that tracks your audio and/or spoken content.

On TikTok quality content is key. You want to consistently build compelling video content that promotes engagement and drives users to follow you for more. That’s why we recommend you script your content until you get the hang of creating content that really resonates.

How to Write Your TikTok Script

There are a few key elements to a great TikTok script. These include:

1. A compelling hook

2. A quick intro of yourself and what you do.

3. Your content

4. Your call-to-action

Your TikTok script will ideally be short and sweet. It’s important to remember that delivering your content quickly and concisely is so crucial on TikTok because watch time is a key metric for your account’s growth. We’ve put together some tips when thinking about hooks, intros, and call-to-actions to help you achieve success.

To get an idea of what’s working in your industry, look to other lawyers who have had success on TikTok. Take note of the hooks, intros, and calls-to-action they use to prompt their audience to take action. It’s really easy to spot the ones that work well.

How to Write Your TikTok Caption

The social media caption you write on TikTok should reflect the content of your video. The best captions on TikTok incorporate the keywords you want to rank for within TikTok’s algorithm and search.

TikTok captions should be short and to the point. TikTok limits your character limit to 300 characters. So, try to be concise but still include relevant keywords and search terms so your content is discoverable.

In addition to writing a great caption, you’ll want to perform hashtag research to ensure your content gets the maximum visibility possible.

What TikTok Hashtags to Use

How to Use Hashtags

When identifying hashtags, it’s important to perform a search on both the TikTok app and the TikTok desktop. We’ve noticed different videos and hashtags perform differently on each platform.

There are a few strategies that work well when performing hashtag research.

Strategy 1: Use Keyword Data to Inform Your TikTok Hashtag Research

Most law firms and marketing departments will find it easiest to start their hashtag research process by looking at their existing target keywords.

For example, an oil and gas law firm will want to start by researching hashtags around oil and gas law and their location one locations of service.

You’ll want to note down the list of hashtags and their viewer count.

Example Hashtags

• #oilandgas – 381.9m views

• #oilandgaslawyer – 3,578 views

• #oilandgaslaw – 3,575 views

From here, you can start building a list of potential hashtags to use on your TikTok views based on the size of your target audience.

A Note on Hashtag Size:

A large TikTok audience would mean your account can leverage more robust and higher viewed hashtags. A smaller audience would mean your account should leverage smaller hashtags until you’ve built a following.

Strategy 2: Use Relevant Account Information to Perform Hashtag Research

The second way to look up relevant hashtags that will boost your views is to find the top accounts within your practice area and click through their videos to determine what hashtags they use.

This stealth way of discovering potential hashtags is one we like to use a lot here at By Aries. Using this strategy, we can typically find hashtags outside the standard keywords we’d search and discover what types of hashtags get the most traction and visibility.

Example Hashtags

• #oilandgasleases – 1,355 views

• #oilfield – 1.5B views

• #oilfieldthings – 19.5M views

Informed with these new additional hashtags, we can now start to put together a list of potential hashtags to use on our video content that will attract those in our target audience. You must identify hashtags your potential clients would use in order to discover you.

Editing Your TikTok Videos

You’ll have several different options for editing your TikTok video content. You can edit your TikTok natively in the app if you’d like or you can export your video to a professional editing software like Adobe Premiere Pro or DaVinci Resolve. In addition, there are plenty of iPhone native apps that allow you to edit your video content, including CapCut, Adobe Rush, and InShot.

Our personal tool of choice for editing our short-form video content is Descript.

One of the primary reasons we like to edit our video content within Descript is so we can add captions to our video content. So often, video content is often consumed with the sound off, so having captions on video content is key to ensuring it’s consumable even without sound. Plus, including captions is an inclusive practice that allows hearing-impaired persons to access your content.

How to Add Closed Captions to Your TikTok Video Content

Most of the apps we mentioned above allow you to easily add captions to your videos, but few allow you to do it as seamlessly and easy as Descript. Nevertheless, we wanted to break down a few of the apps we have used and continue to use to add captions.

• Capcut (free) – Use Capcut to add captions to your video from your phone easily and quickly. Capcut is one of the most popular apps for adding captions to your TikTok videos because it’s owned by TikTok’s parent company and is free.

• Descript – Descript is a paid desktop app that will allow you to add captions to your Tiktok videos and edit them like a Microsoft Word document. Yes, you read that correctly. Imagine editing your audio and video content like you would edit a Word document. This is the power of Descript. In addition to editing your videos easily, you can also add captions to your videos, sounds, and other fun elements, like transitions, emojis, and more.

• TikTok (free) – If you’re short on time and budget, then another great option for adding subtitles to your video content is the native captions option in the TikTok app. The only downside to this method of adding subtitles to your content is that we’ve found TikTok’s captions to be less reliable in terms of accurately transcribing the content in your video. So, keep in mind that you’ll likely have to do some editing.

Publishing Your TikTok Video

Once you’ve filmed, edited, and finalized your TikTok video caption, it’s time to actually upload your video TikTok. TikTok is intended to be used on a mobile device, so we recommend uploading all your content via the mobile app. You can publish content via desktop and some social media aggregator tools, but we’ve found the features are severely limited. So, we recommend just using your mobile app.

How to Publish a TikTok Video

1. Upload your content directly into TikTok

2. Add relevant on-screen text (again try to use your keywords here)

3. Add a sound or music

4. Add your TikTok caption and hashtags

5. Choose a Cover design and frame

6. Add a Cover caption

7. Post your video

Once you’ve published your video, it will take a few minutes for your content to be reviewed by the algorithm before it goes live. Don’t worry if, at first, you have only a handful of views on your video content.

How to Measure Your TikTok Video Performance

We often get asked how to measure performance on TikTok. Many lawyers mistakenly believe that if their first few videos don’t go viral, they can’t and won’t be able to make TikTok work for them. However, this couldn’t be further from the truth.

Remember how we mentioned that TikTok’s algorithm pushes video content out to TikTok users based on the engagement the content receives and the watch time?

Given the importance of these two metrics, if you’re not seeing great performance on your TikTok channel it’s important to start by analyzing how those two metrics are performing.

How to Analyze Your TikTok Data

To get accurate metrics on your TikTok account, you’ll want to switch your account from a personal account to a business account. Once you’ve done this, you’ll have access to even more analytics data to help you discern if you’re on the right track with your content.

But how do you find the data? Simply click on the “More Data” button on a video to reveal your video’s analytics via the Video Analysis dashboard.

Your Video Analysis dashboard will tell you how many views your video has received and the number of hearts, comments, saves and shares your video has received. In addition, this dashboard will show you the Total Play Time, Average Watch Time, percentage of people who have watched the full video, and how large your audience reach is.

This data can be extremely helpful in helping you analyze what worked and what didn’t with your video content.

The higher the watch percentage, the more likely TikTok will push this video out, remember? So, creating videos that keep people’s attention from the start until the end and videos that make a quick point will be key to keeping your watch time high, right?

Content strategy is integral to TikTok success, so understanding what content is performing well is critical. Let this data help inform your content strategy as your build out additional TikTok content. And to that same end, lean into the content that is working, since clearly your audience enjoys it.

Next Steps: TikTok for Lawyers

Ready to post videos on TikTok? We hope you feel empowered to leverage TikTok in a new way now. Once you have a firm grasp of how TikTok works, you’ll find that your content overall across various popular social media platforms will improve. TikTok has the innate ability to teach you how to concisely deliver content in a way that educates, informs, and builds trust. There is so much power in that, don’t you think?

It’s important to remember that no matter what other platforms on which you choose to build a following on, it’s essential that you have a comprehensive marketing strategy built around helping you move your followers from TikTok to a consultation with you.

If you’re ready to start building a TikTok account that will bring awareness to your services and generate leads using an informed data-driven marketing strategy, reach out to us or simply view our TikTok for Lawyers services. We have an entire team of marketing professionals ready to help you achieve TikTok success.

Related Articles Worth Reading:

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We predict here at By Aries that short-form video, or micro video content, like TikTok videos, Instagram Reels, and Facebook Reels, are only going to grow in popularity and become the go-to format for all video content in the future. We’ve seen nearly every single social media platform embrace some form of short-form video content.

In fact, we believe more law firms are going to look back on short-form video like they look back on the old days of SEO and wish they had started sooner.

So, if you are a lawyer who sees the writing on the wall and wants to learn how to capitalize and embrace short-form video now to boost engagement, brand awareness, and help promote your services to help you develop business, then we recommend looking to those lawyers who are already doing it well.

We’ve pulled together a list of 10 lawyers who have embraced TikTok and made it work for them. If you think TikTok is just for viral dances, look at the firms and attorneys making big business out of this so-called dance platform.

TikTok Lawyer with the Most Followers

#1 Mike Mandell

The self-named #1 lawyer on social media, Lawyer Mike is a criminal defense attorney based in California. His videos are full of sketch comedy, funny content and entertaining tips and tricks around various legal issues, and provide information that his followers love to consume on all areas of criminal defense. He’s a bit like a one-man Saturday Night Live sketch show, but with real substance. His videos are well-produced, well-written, and well-scripted for maximum engagement.

Takeaway: Mike’s videos are the gold standard of TikTok for lawyers (and this may turn many of you off to his style and approach). That’s totally okay, so if he’s not your cup of tea, keep reading because there are other lawyers on here who take a much more subtle but still effective approach that you can learn from.

The Most Famous TikTok Lawyer

#2 Erika Kullberg

A big law corporate lawyer turned solo practitioner, Erika Kullberg is the exact opposite of Law by Mike and arguably more famous of all those listed here. Erika recently had a full-size ad of her displayed in Time Square and her account is followed by more than 8.8 million people. Her approach to providing video content is a formula she crafted all her own: She reads the fine print, so you don’t have to. She positions herself as someone who reads the fine print on all those terms of service pages and click forms that you didn’t closely read and helps you advocate for yourself against big corporations.

Erika’s videos are so viral that her style and format have been copied and repeated across other industries and professions. Her dual approach to performing as both the lawyer and the enforcer of a terms of service agreement nobody read is a great way to bring the audience into her video content while educating them and establishing her credibility and authority as a lawyer.

Takeaway: Follow Erika for a classy and professional approach to TikTok for lawyers.

The Dancing TikTok Lawyer

#3 Lawyer Kelly

Lawyer Kelly is a family law attorney based out of California who creates short-form video content on all areas of family law, including divorce, custody issues, and other legal issues related to matrimonial law. Her videos are focused on providing value, answering questions from her audience, and commenting on celebrity divorces and social media news. Her videos are effective because she’s authentic to who she is, while conveying valuable information quickly and effectively.

Takeaway: Follow Lawyer Kelly for a masterclass in direct communication that attracts your ideal clients.

The Immigrant TikTok Lawyer Turned Trademark Attorney

#4 Ana Juneja

Ana Juneja is a trademark attorney for e-commerce and social media managers based in Florida. Unlike many of her counterparts here, Ana Juneja does a brilliant job of mixing in trending sounds and TikTok trends into her videos while still conveying value-driven informative content to her followers on social media. Her videos are fun, engaging, and very focused on her core client base and their legal needs. Plus, she has a very interesting immigrant story, which makes rooting for her feel like you’re rooting for a bit of an underdog, although she’s clearly not one. She also has tons of Instagram followers, so she knows social media and uses it to her advantage in business.

Takeaway: Follow Ana Juneja to learn how to incorporate trending sounds and TikTok trends into your video content.

The Simplest Approach to TikTok for Lawyers

#5 Denise the Divorce Attorney

Want to learn how to make TikTok work for you without dancing, moving, or doing much else than talking directly into the camera about legal issues? Then follow Denise the Divorce Lawyer, a Florida-based divorce attorney with over 278,000 followers. Denise the Divorce Lawyer is the poster child for not playing by the rules on TikTok. She shows us how you can build a super popular TikTok by simply answering common legal questions from your clients in a direct and easy-to-follow talking-head style video. She shows us the power of informative videos and how they can be more transformational than singing, dancing, or trends.

Takeaway: Follow Denise the Divorce Lawyer for simple yet professional TikTok ideas.

The Best Friend TikTok Lawyer

#6 Lawyer Paige

Ever wish your best friend from college had her own law practice and could advise you on employment law issues? Well, that’s Lawyer Paige. With over 200,000 followers, Lawyer Paige hands out legal information to her followers like she’s their BFF telling them like it is over a piping hot lemon tea at her breakfast table. She’s direct, yet authentic and approachable, and she answers common legal questions while sharing her life as a lawyer without dancing or making a fool of herself. She’s a TikTok lawyer who isn’t playing to the algorithm. She keeps things real and we are here for it.

Takeaway: Follow Lawyer Paige to see what authentic TikTok marketing looks like.

The TikTok Lawyer Who Engages Across Videos

#7 Ugolord

Ugolord is a lawyer turned legal translator who has coined a specific video style, similar to Erika Kullberg. You’ll notice his videos are reaction videos to various issue from car wrecks and accidents to home damage after a police invasion and warrant search. His video style is a bit goofy and over the top for some, but are very entertaining. But what we find most engaging about his content is how he uses a series of videos to engage his audience. Using a cliffhanger call to action, Ugolord prompts his audience to engage, comment, and provide their thoughts on various legal issues before revealing the answer in a second or series of videos. It’s a brilliant way to get views, set up your next video for success, and engage your audience.

Takeaway: Follow Ugolord for to learn how to engage your audience across multiple videos.

The Most Hilarious TikTok Lawyer for Big Law

#8 Alex Su

Alex Su is a lawyer turned legal technology community manager who makes videos poking fun at law firm culture, big law, and corporate counsel. Known as the most hilarious lawyer on the internet by his LinkedIn followers, his style of video content couples trending audio with TikTok trends, similar to Ana Juneja, but focused on corporate legal environments. His self-deprecating sense of humor and on-point style of acknowledging the absurdity of big law, legal departments in corporate, and law practice, in general, is binge-worthy.

Takeaway: Follow Alex Su for a masterclass in using humor to attract and engage even the most brilliant and sophisticated of audiences.

The Real Lincoln Lawyer on TikTok

#9 Caesar Chukwuma

Want to learn from the coolest and sleekest attorney on TikTok? Then look no further than Caesar Chukwuma, a Florida-based criminal defense attorney. He’s the actual Lincoln Lawyer in the flesh and it’s hard not to gush over how he makes the law look cool. His style of TikTok video is flashy while educational and he answers questions from his audience while weaving in trending audio and sleek suits.

Takeaway: Follow Caesar Chukwuma to learn how to use TikTok as a tool for boosting your cool factor and personal brand.

TikTok Lawyer Positioned for Growth

#10 Divorce Lawyer Jeanette

And finally, we wanted to list one smaller creator who we think is really pouring into TikTok in the best way possible. We stumbled across Divorce Lawyer Jeanette’s videos a while back and have watched her steadily grow her following and audience over the last few months. A Florida-based divorce attorney, Jeanette’s videos are engaging, funny, and also very authentic. She shares personal stories from her life with informative legal videos for her audience. With 16,000 followers, Jeanette feels like one of those people who would really listen to you about your divorce woes, empathize, and then fight like hell for you and it’s for this reason that we included her on this list. Because we think there’s something really special about being able to make a complete stranger believe that about you from just a few videos.

Takeaway: Follow Jeanette to support a budding TikTok lawyer and learn the power that authenticity and personal storytelling can warm clients to working with you.

Get Started: TikTok Videos for Law Firms

Feeling urgent to set up a TikTok account? Let all these new creators and lawyers inspire you to create your form of short-form video content. From how all the platforms are moving, short-form video isn’t going anywhere soon.

However, all these lawyers have already learned to master some of the hallmarks of great content marketing: consistently posting value-driven content that engages with a strong hook and a bold call to action. So, learn from these lawyers and start embracing TikTok as a lawyer.

Ready to get started setting up that TikTok account? We help lawyers and law firms build profitable and sustainable practices using short-form videos, like TikTok. Are you ready for TikTok success and want to attract your ideal clients, engage them in new and creative ways, and make conversion streamlined and simple? Check out our TikTok for Law Firms service offerings today to get started building your TikTok account and creating videos.

Other Helpful Reading:

The post 10 Lawyers on TikTok to Follow in 2022 appeared first on By Aries.

#1 TikTok helps you build a habit of consistency in your marketing

We all know the importance of consistency in our business—we set parameters and deadlines for client response and deliverables, we have recurring meetings, and we nurture our developing business relationships.

Nobody is going to argue that consistency isn’t a necessity in business, so you need to think of being consistent in all walks of your marketing efforts, too, right? That’s where video comes into play.

Marketing videos that attract business and create branding impact have to be more numerous than your firm’s annual holiday video e-card. Setting a goal to create and post more videos allows you to craft a plan and stick to it, and your audience will be asking for more.

#2 Using TikTok helps you polish skills that make you more likable, relatable, and marketable

We’ve worked with firms from all ends of the professional service spectrum, and they all had one thing in common – brilliance. Our clients are bright, ambitious, knowledgeable, industry leaders, and we bet you are, too; HOWEVER…

Having that deep knowledge base in your head and putting it to use on paper doesn’t train you to share your expertise with your own voice, which is kind of important in attracting clients, no?

Creating videos awards you the hyper-awareness of the way you speak, carry yourself, and make eye contact. These are great social skills most have, but you need them when talking shop, which is a skill you must practice.

Building a polished presence online positions you as an authority on your particular service industry. Think about it – the best thought leaders and industry pioneers have the work AND the polished image as proof. We innately see a practiced and powerful speaker as more qualified than someone with little or lacking presence.

#3 Tiktok helps you build rapport

While we stress the importance of sounding sharp and standing tall, we encourage all of clients to get real… people want to work with other people.

No one wants to engage with someone if they have no idea who you are, what you do, how you do it, and why you do it. Firm image is important, but so it appealing to your clients and audience on a personal, relaxed level.

We get pushback on video because clients are afraid of looking silly or they feel it’s not effective… these titans of industry would disagree, and they’re getting real to build their brand and engage their audience.

Don’t be afraid to let down your hair and take a relaxed or even comical approach to your video marketing – we even have some tips for creating killer videos.

#4 TikTok will help you be found in Search Engines

Ok, you might have passed on the previous 3 reasons you should use video, but we bet you’re listening now. SEO, search engine optimization, is seemingly the only marketing tool that every attorney and CEO seem to know and care about… deeply.

We get it. SEO is important, and there’s more than one way to boost your visibility and help your clients find you… VIDEO!

Honestly, don’t just take our word for it – the benefits of video for SEO abound.

So, why does video help SEO rankings?

“First, we know that when Google shows a video thumbnail next to a search result, which it does for 26% of search results according to BrightEdge, users are more likely to click that listing. The presence of the thumbnail makes the result a “rich snippet,” and rich snippets tend to have higher click-through rates than standard snippets.

We also know that Google has been rumored to prioritize search results with video above results without video. While Google hasn’t explicitly confirmed this idea, many marketers agree that their SEO results suggest that it’s true.”

If you’ve been on ANY social media platform in the last year, you know that they are ALL prioritizing video and rushing to build video-creation and editing tools into their app.

You may not be ready to commit to doing business in the meta-verse just yet, but we hope you’re able to see just how powerful and useful (and FUN!) videos are for doing business in the real world. Let us know if you need guidance on creating the most perfect and personable videos. Your digital marketing gurus are here and ready to perfect your digital presence.

The post TikTok for Business? 4 Reasons Professionals Need Video appeared first on By Aries.

This need for instant information is enough to ensure that video marketing is part of your strategy; but in case it’s not, let’s take a look at 3 reasons that video marketing is imperative to your success.

Google Loves Video Marketing

As marketers, the first request we often get from bosses and clients is to raise their Google presence, to get the company website to appear atop that Google search. That standard of metric seems to be the most accurate gauge of success for those who work outside of marketing, so I know I’m not alone when I say I’ve painstakingly studied those coveted Google algorithms.

While nobody has been able to unlock that magic and ever-changing formula, I can tell you that placing videos on your website increases the amount of time your viewers stay there… which Google loves. That Google algorithm might be incredibly complicated, but the basic formula of website + videos = Google love is as basic as it gets and should be your first response when your employer asks you to get them more recognition on Google.

Law Firm Video Marketing is Here to Stay

Online consumers watched 18 hours of online video a week, and that was before the pandemic, which forced us to look within the borders of our own four walls for fun and inspiration. Most of that information and entertainment was found online. We suddenly became reliant on services that allow us to work and learn from home.

Who else watched YouTube on a loop to learn to bake bread or to turn your new prison into a palace? There’s another reason we all flocked to video for these how-tos, and that’s because video is so easy to consume, which makes it the perfect tool to learn and discover, especially in a world so limited on face-to-face interaction. We don’t need Sur La Table in person—we signed up online. But, what’s changing now that businesses are starting to re-open and more folks are venturing outside of their homes?… Would it surprise you if I said nothing is changing?

Some say this trend towards visual was inevitable as technology evolved, and some say our society is now accustomed to consuming and sharing information online because it’s been our sole source of connection over the last year. Either way you want to look at it, the bottom line is that video is not only here to stay, but it’s only getting bigger. Keep that in mind when launching those new products and services.

Video Marketing is Social Media Marketing

Facebook. Instagram. Twitter. Snapchat. TikTok. What do all of these have in common? Yes, they’re all social media platforms, but for purposes of our conversation here, the common denominator between these 4 wildly popular and vastly different platforms is… you guessed it: video.

While Snapchat and TikTok began their ever-changing lives as video social media platforms, Facebook, Instagram, and Twitter caught on quickly and added video stories to their user experience. With Instagram’s launch of Reels last fall, we’re seeing that big players in the social media game are diving head first into the video ecosphere. Why? Because people love video. They love to watch it, and more importantly, they love to share it.

Over 3.5 billion (billion, with a B) people use social media to gain and share information. That’s nearly half of the world’s population. Video is dominating the social platforms, which is just one more reason you should be targeting your client base with quick and catchy videos.

As you go to plan out your next marketing campaign, if video isn’t an initiative, then I encourage you to ask yourself why not. Zoom and our devices have made it even easier to record a quick video series and turn it into value-packed content for our audiences. And tools like Canva have made it easier to then take those videos and make them consumable and branded.

If you’re ready to get serious about your digital marketing this year, then book a call with us to learn more about how we help lawyers and professionals become recognized and sought after leaders in their industries and practices.

If you know you need more video marketing but need some help with user engagement, understanding hashtags to optimize sharing, or are worried you’re posting too much, we have you covered with tips and tricks to make the most of your social media presence now that you are on-board with the importance of video marketing.

The post Video Marketing in 2021: 3 Reasons Why Videos Are a Must appeared first on By Aries.