Career Growth Archives - By Aries https://byaries.com/blog/category/career-growth/ Digital Marketing for Lawyers Thu, 13 Jun 2024 17:04:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://i0.wp.com/byaries.com/wp-content/uploads/2021/07/cropped-By-Aries-Blue-Icon.png?fit=32%2C32&ssl=1 Career Growth Archives - By Aries https://byaries.com/blog/category/career-growth/ 32 32 156512938 Don’t Treat Your LinkedIn Profile Like a Resume https://byaries.com/blog/dont-treat-your-linkedin-profile-like-a-resume/ Thu, 13 Jun 2024 16:31:21 +0000 https://byaries.com/?p=234979 Curating your LinkedIn profile for an audience of hiring managers and potential employers is ideal for most job seekers, but the resume format falls flat for professionals who already have their dream job and want to use their public profile to boost their existing relationships and grow their network. You see, like other social media […]

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Curating your LinkedIn profile for an audience of hiring managers and potential employers is ideal for most job seekers, but the resume format falls flat for professionals who already have their dream job and want to use their public profile to boost their existing relationships and grow their network.

You see, like other social media platforms, LinkedIn has evolved and grown into something more than your first stop on a new job search, especially for lawyers and legal marketers.

In the legal profession, LinkedIn has evolved far beyond a platform for job seekers. It’s now a dynamic tool for building relationships, showcasing expertise, and driving business development. Yet, many lawyers and professional service providers still treat their LinkedIn profiles like traditional resumes…

To their detriment.

This mindset limits the platform’s potential and undermines your ability to connect with clients and prospects in a meaningful way. Customizing your LinkedIn to create a cleaner, more professional, and memorable reflection of your strongest value adds is crucial in enhancing your personal branding and professional outreach.

As we said, we know it can be unsettling to deviate from the status quo, so we’ll explain why your LinkedIn profile should operate more like a landing page than a resume and how to optimize it to serve your professional goals outside of a traditional job hunt.

Why Your LinkedIn Profile Should Be a Landing Page

Think of a LinkedIn profile set up like a landing page as a dedicated space designed to convert visitors into leads or clients. It provides a clear, compelling overview of who you are, what you do, and why it matters. Unlike a resume, which is often a static list of past experiences and qualifications, a landing page is dynamic and purpose-driven. It invites engagement, encourages exploration, and ultimately drives action.

For lawyers and professional service providers, this means leveraging LinkedIn to showcase your thought leadership, share valuable resources, and engage with your audience. Instead of merely listing your job titles and responsibilities, your LinkedIn profile should highlight your expertise, demonstrate your value, and direct visitors to learn more about your services – ideally leading with resources and opportunities to engage with your existing thought leadership.

Think of this new approach to your LinkedIn profile as your resume made actionable and approachable. Here’s how to get started on making the transition from a traditional resume on LinkedIn to engaging highlights and other details designed to spark real interest in what you bring to the table and conversation.

Make Your LinkedIn Profile Headline Count

Your LinkedIn headline is one of the most visible elements of your profile and often the first thing people see. Instead of a generic job title, use this space to communicate your unique value proposition. For example:

Before: Attorney at XYZ Law Firm

After: Helping Businesses Navigate Complex Litigation and Compliance Issues | Attorney at XYZ Law Firm

This approach immediately tells visitors what you do and how you can help them. It’s concise, informative, and geared towards attracting the right audience.

Craft a Compelling About Section to Showcase Your Personal Brand

The About section of your LinkedIn is your opportunity to tell your meaningful career story and connect with your audience on a personal level. Instead of listing your career achievements in a dry, chronological order that may or may not resonate with viewers, use this space to highlight your passion, expertise, and the impact you have on your clients.

Here are some tips for crafting a compelling About section:

  1. Start with a Hook: Grab your reader’s attention with a compelling opening line. This could be a thought-provoking question, a surprising fact, or a powerful statement about your work.
  2. Focus on Value: Highlight the value you provide to your clients. What problems do you solve? What outcomes do you achieve? Use specific examples to illustrate your points.
  3. Showcase Your Personality: Let your personality shine through your writing. Use a conversational tone and share anecdotes or personal insights that reflect who you are and what you stand for.
  4. Include a Call to Action: Encourage visitors to take the next step, whether it’s connecting with you, visiting your website, or reading your latest blog post.

Maintaining an updated and well-prepared LinkedIn About section is crucial to enhancing your personal brand and staying top-of-mind with your connections. Keep this section current, showcase your latest skills and achievements in this story-telling format, and get ready to accept an influx of new connection requests!

Leverage the Featured Section of Your LinkedIn Profile

The Featured section is a prime spot to showcase your best visual content and resources. Use this space to highlight articles, case studies, whitepapers, or videos that demonstrate your expertise and provide value to your audience.

We know this type of self-promotion can feel braggadocious to lawyers and other professional service providers, but here’s the thing:

You’ve already done the work, and your audience needs to see it!

Your LinkedIn connections probably aren’t checking your firm’s insights and updates pages to see your achievements and industry insights. You don’t think it untoward to share those highlight reels on your firm’s landing page, so adjust your approach to your LinkedIn profile to fit that school of thought.

By curating high-quality content, you can establish yourself as a thought leader and provide prospects with the information they need to make informed decisions the same as your firm’s landing pages already do – just on a more personable and approachable social network.

Pro Tip: Regularly update the Featured section with fresh content to keep your profile dynamic and engaging. This not only showcases your latest work but also signals to your audience that you are actively engaged in your field and ready to talk shop!

 Optimize Your LinkedIn Profile’s Experience Section

While the Experience section should still include your job titles and responsibilities, it’s important to frame this information in a way that highlights your achievements and the impact you’ve had. Focus on the results you’ve achieved and the value you’ve provided to your clients. Use bullet points to make this information easy to scan and digest.

Example:

  • Successfully represented a Fortune 500 company in a high-stakes litigation, resulting in a favorable settlement.
  • Developed and implemented a comprehensive compliance program for a major healthcare provider, reducing regulatory risk and improving operational efficiency.

Putting LinkedIn to Work

After you’ve successfully crafted a compelling and engaging LinkedIn profile that serves more as a landing page than a resume builder, don’t let the fruits of your labor go to waste by abandoning the platform. The new landing page format of your LinkedIn profile will undoubtedly make your LinkedIn account more visible to your audience, but it won’t do all the work.

If you build it, they will come… but you still have to play some ball, right? Here are some refreshers on making the most of your new and improved LinkedIn profile.

Share Insights and Thought Leadership

Lawyers are rarely short on supply when it comes to legal insights and thought leadership, and this next tip relates to what we’ve already covered – highlighting your existing work in yet another approachable way.

LinkedIn’s publishing platform is a powerful tool for sharing those same insights, thought leadership, and valuable resources. Re-share some of your articles and updates from your featured section and add new takes or legal updates. This will help you stay top-of-mind with your network, attract new followers, and showcase your constant state of learning and service.

If you need a refresher, here are some tips for creating engaging LinkedIn posts:

  1. Be Consistent: Consistency is key to building a strong presence on LinkedIn. Aim to post regularly, whether it’s weekly, bi-weekly, or monthly.
  2. Add Value: Share content that provides value to your audience. This could be insights on recent legal developments, practical tips for navigating legal challenges, or thought-provoking commentary on industry trends.
  3. Engage with Your Audience: Encourage engagement by asking questions, inviting comments, and responding to feedback. This not only boosts your visibility but also helps you build relationships with your audience.

For more detailed strategies, check out our blog on LinkedIn for Lawyers: 10 Examples of Lawyers Doing Social Media Marketing on LinkedIn Like Pros.

Personalize Your Connections

LinkedIn is a powerful networking tool, but it’s important to approach it with a personal touch. When sending connection requests, always include a personalized message that explains why you want to connect. This can help you build more meaningful relationships and stand out from the crowd.

Example: “Hi [Name], I came across your profile because we share a mutual connection with [Name], and I was impressed by your work in [specific area]. That work relates to [insert mutual interest or client], and I’d appreciate a chance to talk with you about it.”

Engage with Your Network

Building a strong LinkedIn presence isn’t just about creating a great profile; it’s also about engaging with your network.

Do we need another Field of Dreams reference to hammer this one home?

Take the time to comment on posts, share relevant content, and participate in discussions. This not only increases your visibility but also helps you build relationships and establish yourself as an active member of the LinkedIn community.

We can tell you firsthand that taking an active role after updating your profile increases the likelihood of the algorithm odds being ever in your favor!

Utilize Recommendations

Recommendations from colleagues, clients, and peers can add significant credibility to your profile. Don’t be shy about asking for recommendations, and be specific about what you’d like them to highlight.

Similarly, take the time to write recommendations for others, as this can encourage them to return the favor.

It’s important to note that some bar associations are very strict on recommendations, so check your bar association for their rules. We generally recommend that you request recommendations from past clients who have directly worked with you in your legal capacity.

For more insights on building a perfect LinkedIn profile, check out our blog on LinkedIn for Lawyers: How to Build the Perfect Profile in 6 Simple Steps.

Conclusion to Making the Most of Your LinkedIn Profile

Your LinkedIn profile should be more than a static resume; it should be a dynamic, engaging landing page that showcases your expertise and drives business development and connections. By optimizing your headline, About section, and Featured section, sharing valuable content, and actively engaging with your network, you can leverage LinkedIn to its full potential.

Remember, you’re an attorney, not a job seeker. Use LinkedIn to empower your clients and prospects with the information they need to make informed decisions and keep you top-of-mind.

We could keep talking endlessly about LinkedIn and what a powerful tool it is for professional service providers, but we have LinkedIn connections and tasks to manage, and so do you! Reach out to us if you still need more convincing about this new approach to your LinkedIn profile, and hit up the By Aries LinkedIn for Lawyers Hub for more insights, tips, and tricks for making the most out of your LinkedIn profile.

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How to sound smart in meetings https://byaries.com/blog/how-to-sound-smart-in-meetings/ Thu, 16 Apr 2020 21:33:00 +0000 https://www.byaries.com/?p=3525 The post How to sound smart in meetings appeared first on By Aries.

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I love meetings. Said nobody ever. What’s worse than going to a meeting? That could have been an email going to a meeting with all the senior leadership in your organization where you’re expected to sound brilliant the whole time. So what do you do when you feel your own insecurity setting in ahead of a big important meeting? Keep reading because I’m going to share my best tips for sounding smart in meetings.

Does the idea of speaking up at the meeting make you feel a little queasy? You’re a smart person. Yet, does it feel like the moment you open your mouth at a meeting, all your brilliance goes out the window with your ability to form coherent sentences? It can be intimidating to be in a room full of people you respect, presenting and persuading your ideas and your vision, but sounding smart in your next meeting doesn’t have to be a stomach churning event. I’m going to break down all the prep work you need to do and what you should do during the meeting to sound polished, professional, and smart, in your next meeting.

Phase One: Meeting Preparation.

Step #1: Review materials.

Review the minutes from the previous meeting and ensure your dues are complete.

Step #2: Review the agenda and prepare your talking points.

To master this step, you’ll want to read the upcoming agenda and prepare to persuade or present on important topics and you’ll want to come prepared with an idea, opinion, or thought about the ideas on the agenda. Doing this type of legwork ahead of a meeting, will set you up to make important points in a concise and intelligent way.

Step #3: Know your audience.

Know the stakeholders and the key people attending the meeting so you know where you stand in the meeting and how best to approach the topics, who the stakeholders are and who you might need update after the fact.

Phase Two: During the Meeting.

Step #1: Engage in the meeting within the first 10 minutes.

What does that look like? Ask for others’ opinions, get clarification on others’ thoughts and opinions and share your ideas with others. Actively contribute to the discussion.

Step #2: Use the acronym L.I.V. (listen, interpret and validate).

Listen to what’s being said and discussed, interpret the ideas in your own words and whether you understand and have clarity around the main points and discussion items. A sample of the words you might say are, here’s what I’m hearing you say, and then reiterating whatever it is you interpreted the person to be saying. Or you could say something like, if I’m understanding correctly, this is how what you’re saying applies to my team or department, yada, yada, yada.

Try those phrases at your next meeting to sound smart and remember the acronym L. I. V. “live”

Step #3: Read the room appropriately. Choose your battles wisely and understand your role in the meeting. 

In every meeting you may have a different role. Sometimes you’re the advisor, sometimes you’re a decision maker and sometimes you’re just there to report back data. Knowing which of these roles you play is important before speaking up and speaking out.

Step #4: Keep it simple. Be a translator of complex ideas.

It’s a little known fact that using big words for the sake of big words just makes you look arrogant and insecure. The smartest people are adept at taking complex ideas and making them simple for everyone in the room to understand. In other words, don’t be the philosopher, be the teacher.

Step #5: Review the meeting action items and prioritize them for the next meeting.

Before the end of the meeting you want to be sure you’re taking time to review what your action items and prioritize them by the level of importance so you know what’s at stake, who the stakeholders are and what information, if any, needs to be collected and what expectations there are for you and your team. Taking time to clarify your action items helps to establish you as an authority leader and owner of your role, responsibilities and team.

Are you feeling like a master of your own destiny now? Great. Let’s talk about one of the easiest ways to digitally display your professional confidence that you’re probably overlooking. It’s LinkedIn. When was the last time you logged in and actually updated your profile? Do you need some help? Hey, you can get my candid and honest feedback on your LinkedIn profile. For the month of April, I’m offering a 20% discount on one of my most popular services called the Ambition Audit. If you’re looking to level up your LinkedIn profile, get more details in the link below and use the code “YouTube” to get 20% off the ambition audit.

Want my eyes and candid and honest feedback on your resume or LinkedIn profile?

For a limited time, I am offering a 20% discount on one of my most popular services called the Ambition Audit. If you’re looking to make a job change and need a resume or LinkedIn profile that will impress, then now is the time to invest in yourself!

More Resources

Hi, I’m Jessica

As an internationally recognized legal marketer and law firm executive, Jessica has spent her career helping attorneys pitch their services and their resumes to some of the largest global companies and CEOs in the world. Her specialty: Helping smart professionals be unforgettably hire-able. Whether you are seeking your first job or a career change, Jessica empowers you step-by-step. Execute simple, yet practical and actionable tasks to get your resume past the stack and into the hands of your next manager.

The post How to sound smart in meetings appeared first on By Aries.

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How to give tough feedback to an employee https://byaries.com/blog/how-to-give-tough-feedback-to-an-employee/ Thu, 02 Apr 2020 16:32:29 +0000 https://www.byaries.com/?p=3459 The post How to give tough feedback to an employee appeared first on By Aries.

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How to give tough feedback to an employee

Are you a busy manager trying to run your team or department like a professional, but you have one employee who gives you headaches. He or she needs lots of direction, time, attention, and he or she zaps your energy. It’s gotten to the point where you need to give some tough feedback. It can be stressful to sit down one-on-one and give crucial feedback, but it’s also part of the a great leader. If you’re feeling the stress or the struggle of giving tough feedback, then this blog post is for you. I’ll tackle the most effective ways to give feedback that builds bridges, not destroys them.

If your frustrated and tired of watching your employee struggle, but you’re stressed and nervous by the idea of giving your employee tough feedback, then keep reading. I’ll walk you through step by step how to give candid, tough, but effective feedback to your employee,  so he or she can grow and thrive (and you can stop sweating!). I’ve seen this work time and time again with my own employees and have coached my managers and clients to use these strategies to make the process not waves.

Step #1: Make it private and confidential.

It’s preferable if this space is not in your bedroom, just to create a healthy boundary between your sleep space and your workspace. But if you have to add this space in your bedroom, opt for a partition or divider to keep these spaces semi-separate.

Step #2: Remove personal tasks and distractions from your view

“How do you think things are going?” Let the employee open up about what they think is going well and what they think could be better. Giving your employee space to provide this feedback to you will allow you to see if your employee knows he/she is struggling or if you need to reset expectations.

Step #3: Level set with the employee’s emotions.

It’s time to break the bad news that the employee isn’t performing as you’d hoped. If the employee knows this already and has acknowledged it, you can say something like, “I can understand how it must feel frustrating for you.” However, if the employee is way off track, it’s better to try something like, “I have some news that may catch you a little off guard and I want to prepare you that this might be hard to hear.”

Step #4: Acknowledge your feelings and perspective.

After this tough delivery is out in the open, it’s time to acknowledge feelings and frustrations that might be brewing. Examples of what could say include: “I can relate to feeling frustrated. I am frustrated too.” or “I can understand how this must be disappointing to hear. Know that I am committed to working with you to help you improve.”

Step #5: Invite the employee to problem-solve with you.

At this point, you want to invite the employee and you both to be able to discuss paths toward improvement. You both should throw out ideas and come up with a solid plan for improvement together.

Step 6: It’s about coaching, not venting.

Finally, remember that this conversation’s focus should be coaching, not venting. Your employee may get visibly upset or angry and it’s important to remind him or her that you’re working together on this and growth is the goal.

Want my eyes and candid and honest feedback on your resume or LinkedIn profile?

For a limited time, I am offering a 20% discount on one of my most popular services called the Ambition Audit. If you’re looking to make a job change and need a resume or LinkedIn profile that will impress, then now is the time to invest in yourself!

More Resources

Hi, I’m Jessica

As an internationally recognized legal marketer and law firm executive, Jessica has spent her career helping attorneys pitch their services and their resumes to some of the largest global companies and CEOs in the world. Her specialty: Helping smart professionals be unforgettably hire-able. Whether you are seeking your first job or a career change, Jessica empowers you step-by-step. Execute simple, yet practical and actionable tasks to get your resume past the stack and into the hands of your next manager.

The post How to give tough feedback to an employee appeared first on By Aries.

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How to successfully work from home https://byaries.com/blog/how-to-successfully-work-from-home/ Tue, 17 Mar 2020 22:15:48 +0000 https://www.byaries.com/?p=3373 The post How to successfully work from home appeared first on By Aries.

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How to successfully work from home

Working remotely. It sounds like a dream come true to some. I mean, the commute is hard to beat! Right? Yet for others, the idea of working from home can feel like a bad test of their will power. It’s okay if you’re in the latter camp. Perhaps you don’t like the idea of mixing your personal life and your work life within your home. Or perhaps you’re not sure how you feel about trying to focus on your work when your personal obligations are staring you in the face. I get it.

I am going to give you some of my best practices for setting yourself up for success when working remotely. These are practices I had to implement myself when I was put on forced modified bed rest during my pregnancy and they really helped me create healthy boundaries between work and my personal life while ensuring I was productive and successful working from home. So, let’s not delay any more. Let’s dive in.

Step #1: Create a dedicated workspace

If you have the space for a dedicated office in your house, great. But if you’re not necessarily rolling in bedrooms, I totally understand. Find a designated work area where you set up your laptop, your wireless mouse, your work notepad, your to-do list, etc. Make it a work-only space where you can concentrate and be in work mode.

It’s preferable if this space is not in your bedroom, just to create a healthy boundary between your sleep space and your workspace. But if you have to add this space in your bedroom, opt for a partition or divider to keep these spaces semi-separate.

Step #2: Remove personal tasks and distractions from your view

Remove your personal tasks from your workspace, such as your piled up laundry, the pile of thank you cards you need to write, or those bills you need to pay from your view. If your personal tasks start piling up near or around your work-dedicated space, you’ll be tempted to take those on instead of work. This also means removing your TV from your workspace. There is nothing more distracting than a new season of your favorite Netflix show to binge.

Step #3: Create working hours and stick to them

Just because you’re working from home, doesn’t mean you need to work all the time. It is easy to run back to your workspace to send one more email at 9 pm when you’re in your pajamas when you’re working from home. But don’t do it. Instead, create working hours and stick to them. Power up your laptop and log in to your work email during your work hours and power down your laptop when your work hours end. This will ensure you’re creating healthy boundaries between your personal life and your work life. This also means not leaving your workspace in the middle of the day to run personal errands during your work hours. This is a big no-no and will become a slippery slope if you let it.

Step #4: Create a morning and evening routine around work and your personal life

Along the same lines as the previous best practice, you want to take the time to get up each morning, shower, and put on your work clothes. Treat your time working from home just like your time working from the office. You can’t go into the office in your pajamas and without your teeth brushed, and you shouldn’t do this working from home either. Taking time to shower, brush your teeth, make your morning cup of coffee, and prepare your mind for work mode is essential to success. And along the same lines, you’ll want to create a personal life routine, removing your work clothes and putting on your sweats at the end of each day to signal to your body and your mind that you’ve left work.

Step #5: Create a priority list

Now, this best practice isn’t just a best practice for working remotely, but it’s one that I personally find really helpful. Creating a list of priorities for the day (usually no more than 3) can really help you to prioritize what you absolutely need to get accomplished in the day and ensures you stay on track with your work goals. Taking time to create your list each morning before you start will help you set yourself up for success before you ever enter “work mode”.

Step 6: Get out of your house

If you’re really struggling to focus on your work at your house, then consider changing your scenery. I like to do this especially when I really need to focus and get work done. My favorite spots? Coffee shops, the public library, and even the park using my mobile hotspot. [Note: Be sure to follow the CDC guidelines on safe social distancing.] As long as I have WiFi, I can work. If you’re really struggling to focus, this is one of my steps for changing up your mindset and re-calibrating your brain to focus on what you need to get done.

ProTip:

If you haven’t figured it out yet, working remotely brings with it it’s own challenges, but it also brings lots of opportunities. Have you thought about how you can showcase the new skills you’ve developed working remotely in your next interview or on your resume? For example, you can now say “you’re a self-starter who works well independently and remotely to successfully get your job done.” Impressive, right?

If you’d like a video on how to leverage your skills working remotely for the job hunt, comment on this blog post with the phrase Make that Video!

Want my eyes and candid and honest feedback on your resume or LinkedIn profile?

For a limited time, I am offering a 20% discount on one of my most popular services called the Ambition Audit. If you’re looking to make a job change and need a resume or LinkedIn profile that will impress, then now is the time to invest in yourself!

More Resources

Hi, I’m Jessica

As an internationally recognized legal marketer and law firm executive, Jessica has spent her career helping attorneys pitch their services and their resumes to some of the largest global companies and CEOs in the world. Her specialty: Helping smart professionals be unforgettably hire-able. Whether you are seeking your first job or a career change, Jessica empowers you step-by-step. Execute simple, yet practical and actionable tasks to get your resume past the stack and into the hands of your next manager.

The post How to successfully work from home appeared first on By Aries.

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How to sound confident in your next interview. https://byaries.com/blog/how-to-sound-confident-in-your-next-interview/ Wed, 11 Mar 2020 15:56:32 +0000 https://www.byaries.com/?p=3330 The post How to sound confident in your next interview. appeared first on By Aries.

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How to sound confident in your next interview.

Picture this. You walk into an interview and instead of freezing up or mixing up your words; you actually sound polished, smart, and confident. You might be thinking: who is this body snatcher? Don’t worry, you weren’t abducted by aliens – this could be you after reading this article. So, let’s dive in to my keys to confidence in interviews. 

How many of us have felt imposter syndrome? That feeling that you’re a fraud and you’re going to be found out? I’ve felt this way, and I know it manifests itself at the least opportune times: like in an interview for a new job. My keys to confidence in interviews will help you sound polished and professional in your next interview. I’ve used these keys to help coach my clients through phone interviews, in-person interviews, and panel interviews. So, if you’re facing one of those soon, you’ll want to keep reading.

#1: Approach the interview like a conversation, not an inquisition.

Remember that an interview is not just an opportunity for your future employer to determine if they like you, it’s also an opportunity for you to determine if you like them. So, instead of approaching your next interview like an interrogation, approach it like a conversation. Prepare your own questions ahead of time about the organization’s culture, workplace environment, values, and growth potential. Don’t be afraid to ask questions that relate to the work environment you may be potentially entering.

#2: Capture the vision for the role & paint yourself as the ideal person to execute that vision

One of my favorite ways to determine if I am the right fit for a role is to simply ask the hiring manager what he or she envisions for this role. Most hiring managers have a vision of what their ideal candidate for the role will be like. If you ask, they will often tell you exactly the skills, personality traits, and strengths of their ideal candidate. If what they describes sounds like you, then you know exactly how to paint yourself as the ideal candidate to execute their vision. If their ideal candidate sounds very different from you, then don’t be afraid to say, “I don’t know that I’m the right fit for this role,” or “I feel my strengths are X, Y, and Z, do you feel these strengths would be helpful and/or important in performing this role?”

#3: Prepare stories that emphasize your experience addressing issues, pain points, positive outcomes, and the impact of that outcome on your organization

“Tell me about a time when you had to overcome a difficult problem…” 

This question haunts far too many candidates. Instead of being the candidate who comes up with a bad story on the fly, try preparing your stories ahead of time.

I highly recommend sitting down with your Brag Book and identifying key stories that show you’re a problem-solver. Here are my tips for preparing good problem-solving stories:

  1. Document and prepare stories that show an issue or problem that you helped solve.
  2. Be specific and call out any pain points that your team or organization was experiencing as a result of this problem.
  3. Emphasize the outcome you helped achieve.
  4. Express how your work and contributions impacted your organization. 

#4: Ask questions to show engagement.

I’ve interviewed hundreds of candidates for positions within my organizations. One of the tell-tale signs of a candidate who hasn’t done their research or lacks interest in the role is one who doesn’t ask any questions at all. As an interviewer, I know that a candidate without questions is a candidate who hasn’t really taken the time to envision themselves in our organization as a key player. I try to only hire key players, so it’s very disappointing to me when I interview someone without any questions whatsoever. 

To avoid this exact issue, I highly recommend asking questions about any of the following to show engagement and interest in the role and the organization:

  1. Day in the life;
  2. Company culture;
  3. What success in this role looks like;
  4. How this role is measured;
  5. What skills does the manager find most important for this role; and
  6. Team size and dynamics 

Now that you have my keys to sounding confident in an interview, it’s time to put these keys to action. Which one of these keys will you implement at your next interview and why?

    More Resources

    Hi, I’m Jessica

    As an internationally recognized legal marketer and law firm executive, Jessica has spent her career helping attorneys pitch their services and their resumes to some of the largest global companies and CEOs in the world. Her specialty: Helping smart professionals be unforgettably hire-able. Whether you are seeking your first job or a career change, Jessica empowers you step-by-step. Execute simple, yet practical and actionable tasks to get your resume past the stack and into the hands of your next manager.

    The post How to sound confident in your next interview. appeared first on By Aries.

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    How to develop soft skills in the workplace https://byaries.com/blog/how-to-develop-soft-skills-in-the-workplace/ Sat, 29 Feb 2020 16:46:25 +0000 https://www.byaries.com/?p=3311 The post How to develop soft skills in the workplace appeared first on By Aries.

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    How to develop soft skills in the workplace

    Why are some managers consistently rated the best, while others fall flat? The difference between the two types of managers is a specific skillset called soft skills. If you’re looking to make the leap into a managerial role or are currently a manager looking to level up, then keep reading. This post and corresponding video will change your entire approach to your professional development.

    When I first became a manager, I thought my role was to be a master delegator and taskmaster. I’ve been lucky in my life to have some great mentors and managers who have steered me away from this misguided approach toward a more human-centric approach to management. What is at the core of being a great manager? People skills aka soft skills. Soft skills differ from hard skills in that they are not technical skills, they are learned through practice and repetition. They are the most difficult skills to develop, but also some of the most valuable. 

    But how do you determine what soft skills to build out? Well, I coach people every day on this exact topic and I’d like to share just a few of my secrets with you right now. So let’s dive into what soft skills are worth developing and how you can level up your management and leadership skills.

    Soft Skill #1: Emotional Intelligence

    Remember that managing others is about people; not tasks. Determining what motivates your people will make you a far more effective leader. Remembering that you manage human beings, who have families, emotions, and stressors outside of work, will take you so much farther as a leader than operating as if your employees are widgets or machines. 

    Soft Skill #2: Communication

    Taking time and making time to communicate your expectations, your vision, and your goals for your team is key. All of this requires strong communication skills.

    Soft Skill #3: Teamwork

    Being a manager means you need to be a leader. Leaders aren’t just delegates, they are also the person responsible for identifying when their teammates are struggling, need help, or are at capacity. Having a team player mentality is absolutely essential for any strong manager.

    Soft Skill #4: Problem-Solving

    The last skill that great managers have is the ability to empower and motivate their employees. They give them autonomy and invest in their employees’ because they know empowered teams power organizations.

    Soft Skill #5: Empowerment

    Other signs that you may be internalizing your work identity to a degree of unhealthiness? If you regularly bring work home with you, you associate your identity with your job title, and you only spend time developing and building relationships at work and not much place else. 

    Take the Quiz!

    Kick off your professional development as a manager by taking my free quiz to identify your most employable soft skills. Learn what skills you may already have that you can leverage as a manager.

    More Resources

    Hi, I’m Jessica

    As an internationally recognized legal marketer and law firm executive, Jessica has spent her career helping attorneys pitch their services and their resumes to some of the largest global companies and CEOs in the world. Her specialty: Helping smart professionals be unforgettably hire-able. Whether you are seeking your first job or a career change, Jessica empowers you step-by-step. Execute simple, yet practical and actionable tasks to get your resume past the stack and into the hands of your next manager.

    The post How to develop soft skills in the workplace appeared first on By Aries.

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    How to Write a Resume for Career Change https://byaries.com/blog/how-to-write-a-resume-for-career-change/ Mon, 17 Feb 2020 14:38:40 +0000 https://www.byaries.com/?p=3264 The post How to Write a Resume for Career Change appeared first on By Aries.

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    How to Write a Resume for Career Change

    Are you looking to make a career change but not quite sure how to go about tackling writing a resume? Are you in the process of making a career change but you’re not sure how to put together a resume when your experience is a bit lacking? If you can identify with either of these statements, then let me walk you through step-by-step how to put together a resume that really helps you shine and get noticed by hiring managers and recruiters.

    I totally understand how scary it can be to transition jobs, especially when you feel like you don’t necessarily have a ton of relevant experience to that new job. I did it myself. I transitioned from a legal career into a marketing career back in 2011. It was definitely nerve wracking and I could feel imposter syndrome setting in hardcore.

    I can completely understand if your career aspirations don’t necessarily align with your current experience or even your education. I’m going to walk you through some ways and some techniques for you to put together a resume that will really help you shine.

    Step #1: Evaluate your transferrable skills.

    What are transferrable skills? Transferrable skills are the skills that transfer from position to position. These skills are usually not technical or hard skills like coding or learning a language, but rather soft skills, like communication skills, organization skills, teamwork, and team management. Soft skills tend to transition careers are transferrable across all careers.

    Think about it. We need people who can communicate no matter what the job is, right? So it’s so important that you identify those transferrable skills that are most aligned with your experience and your career aspirations.

    Step #2: Use a functional resume or skills-based resume format.

    You’ll hear some people call this resume format a functional resume, while others will refer to it as a skills-based resume. The important thing to know is they are the same type of resume format.

    A traditional resume or chronological resume is formatted to highlight your experience going backwards. Starting with your previous jobs and includes experience under each position. Alternatively, a skills-based resume or functional resume instead highlights the skills you have and includes bullet points of experience underneath each of those skills. The goal of a functional or a skills-based resume is to highlight the experience you have that relates to that transferrable skill.

    Step #3: Write strategic value statements.

    What is a strategic value statement? It’s a format essentially of writing your bullet points under each transferrable skill that highlight (a) the industry, (b) the scope, (c) the magnitude of the role you had, (d) the impact it had on the goals of the organization you worked for, so your future hiring manager when they’re reading your resume can see the actual work that you did and contemplate you in that role. Envision you in that role, actually performing that work for him or her.

    Using strategic value statements ensures that you’re communicating your true transferrable skill and how it relates to the goals of the organization that you want to work for.

    More Resources

    Hi, I’m Jessica

    As an internationally recognized legal marketer and law firm executive, Jessica has spent her career helping attorneys pitch their services and their resumes to some of the largest global companies and CEOs in the world. Her specialty: Helping smart professionals be unforgettably hire-able. Whether you are seeking your first job or a career change, Jessica empowers you step-by-step. Execute simple, yet practical and actionable tasks to get your resume past the stack and into the hands of your next manager.

    The post How to Write a Resume for Career Change appeared first on By Aries.

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    Ace Your Annual Review https://byaries.com/blog/ace-your-annual-review/ Sat, 08 Feb 2020 23:35:13 +0000 https://www.byaries.com/?p=3253 The post Ace Your Annual Review appeared first on By Aries.

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    Ace Your Annual Review

    I don’t know a single person who enjoys reviewing their entire year in one day with their boss. Talk about gruesome.

    Annual reviews are a necessary reality of working in the professional working environment. If you’re about to go into yours and you’re feeling nervous or unsure, definitely keep reading because I’m going to walk you through, step-by-step, how to go into your annual review feeling refreshed, excited, and confident. Finally, assertively request that merit increase, a promotion, or just the recognition you deserve for all the hard work you’ve put in this year.

    Step #1: Get in the right mindset.

    First and foremost, you want to go back and review your brag book. Remind yourself of all the accomplishments and projects you’ve completed this year. You really are a badass and you deserve to be recognized for all the work you’ve put in.

    Forget what a brag book is? A brag book is just a document or one place where you keep all your greatest hits or greatest accomplishments for the year. Think of it as your resume 10x. Your brag book is where you keep track of all the projects, the day-to-day tasks, and the goals that you have and what you’ve accomplished as the professional and a leader within your organization. If you haven’t yet created a brag book, check out this blog post where I cover all the details of crafting your very own.

    Step #2: Use the three Rs to discuss your accomplishments.

    Remind, reiterate and reinvigorate.

    • Remind your boss of all the great things that you’ve accomplished through this year and re-tell the stories of success you’ve had.
    • Reiterate how things progressed and how you were able to overcome challenges.
    • Reinvigorate him or her and re-excite him or her with the progress you’ve made and how you’ve grown as an employee this year.

    Step #3: Use the three Ls to discuss your growth.

    Discuss what you liked, what you learned, and how you plan to level up.

    • What did you like about your position? What did you enjoy doing? How did you position and its current role make you feel empowered and grow as a leader?
    • What did you learn from the whole entire process? Recount failures and how you grew as a leader.
    • Finally, how did you level up? How did you level up in your current role and get to that next level as a leader?

    The ultimate goal of this part of your review is to set yourself up to get comfortable with your ask. Whether it’s a merit increase, a promotion, a bonus, etc. The three Ls help you easily define this and demonstrate your growth as a leader.

    Now that you have a clear picture of how to get straight on your annual review, feel free to download my free guide: The Guide to Strategic Promotion Discussions. It walks you through step-by-step what you need to do to get your next level promotion. You definitely want to read it and check it out. It’s free.

    The Guide to Strategic Promotions also includes a full checklist for creating your ultimate brag book and includes information on how to create value statements. Value statements, in my humble opinion, are the key to getting what you want in business and in your professional career. You definitely want to download that guide if you’re preparing to have a career changing conversation in the future.

    More Resources

    Hi, I’m Jessica

    As an internationally recognized legal marketer and law firm executive, Jessica has spent her career helping attorneys pitch their services and their resumes to some of the largest global companies and CEOs in the world. Her specialty: Helping smart professionals be unforgettably hire-able. Whether you are seeking your first job or a career change, Jessica empowers you step-by-step. Execute simple, yet practical and actionable tasks to get your resume past the stack and into the hands of your next manager.

    The post Ace Your Annual Review appeared first on By Aries.

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    My work is taking over my life. https://byaries.com/blog/work-is-my-life/ Sat, 18 Jan 2020 22:37:00 +0000 https://www.byaries.com/?p=3244 I was promoted at work, now what?

    First, congratulations on getting a wonderful promotion! How exciting!

    Getting a promotion is such a wonderful opportunity. Now that you have the new title and you're settling into your new position, you're likely wondering what's next. What should you do to ensure you prove your commitment to your new role and responsibilities?

    The post My work is taking over my life. appeared first on By Aries.

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    My work is taking over my life.

    In October of 2019, I had the privilege of speaking at the LMA Southwest Regional Conference. The keynote presentation focused on building teams and included an interview with a NASA astronaut. I remember sitting in the room as the astronaut described how many of the astronauts at NASA were former military and how in the military the motto to work-life balance is simply: mission first. NASA has adopted this same motto when it comes to missions. 

    As I sat there listening to an astronaut discuss his very dangerous and incredibly high-stress job, the weight of his position landed on me. Astronauts have the lives of their crew members in their hands. If one person screws up, they all could die. 

    Nevertheless, I couldn’t help but think that I also had adopted this unrealistic motto for my own job. And let’s be honest, being a law firm executive can be high stress, but if I miss a meeting, nobody dies. Maybe my employee has to track me down later to ask for approval on some expense, a project gets delayed, or a new pricing structure doesn’t go into effect. But nobody dies. 

    Yet, I spend a lot of my time operating like my job is the single most important thing in my life. In fact, I’ve adopted a completely unhealthy viewpoint of how my identity is defined by my career success.

    When Work & Self Identity Merge

    It’s easy to fall into the trap of conversations around work at social events. Frequently when you go out with new friends or acquaintances the conversation can easily segway into a discussion of your work. What do you do? What is your job like? Do you enjoy it?

    Does it make you feel important and proud to say you are a professional? A leader? A manager? It always has for me.

    But when does the association between work identity and self-identity become unhealthy?

    The research shows that you may have crossed the line when your professional identity begins affecting your self-worth and self-value. For example, getting tough criticism at work doesn’t just bring you down for the day, it leads to negative thoughts about yourself. You internalize the criticism and make it about your self-identity.
    Other signs that you may be internalizing your work identity to a degree of unhealthiness? If you regularly bring work home with you, you associate your identity with your job title, and you only spend time developing and building relationships at work and not much place else. 

    How to Fix an Unhealthy Work/Self Identity

    Remember the astronaut? Here’s a quick wake up call: You aren’t him. Your work motto doesn’t have to be “mission first” every day. In fact, it’s quite unhealthy to operate that way. 
    (1) Step away from technology.

    You’re likely well-aware that your phone connected to your work email can be a dangerous thing for your personal time and vacation time away from the office. There’s tons of research and data to support the importance of employees taking a vacation and personal time to relax and rejuvenate. Yet, I see employees every day checking their work emails while out of the office for vacation or personal time. 

    Remember that your body and your mind needs time away from the office. Plus, your paycheck will thank you too.

    According to the Harvard Business Journal, “People who took fewer than 10 of their vacation days per year had a 34.6% likelihood of receiving a raise or bonus in a three-year period of time. People who took more than 10 of their vacation days had a 65.4% chance of receiving a raise or bonus.”

    Truly disconnecting from work can be one of the healthiest things you can do for your self-identity and your professional identity longterm. 

    (2) Set personal goals outside of work.

    It’s a new decade. With a new decade comes new opportunities to set new goals and accomplishments for the next ten years that don’t revolve around work. What would it look like to finally learn a new language? Buy your dream home? Finally, going to start that side hustle?

    Allowing yourself time to learn a new skill unrelated to work or spend time in a creative activity outside of work can help you not only develop friends outside of work but also help you associate your self worth with something other than your professional performance.

    For example, this year I made it a personal goal of mine to spend less time on my phone before bed. To do this, I decided I would take up a new skill/hobby. I decided I wanted something productive yet fairly inexpensive and easy to do. So, I took up learning to crochet. 

    Upon realizing how much my sleep has greatly improved as a result of this new hobby, I began telling my friends and colleagues. Little did I know, many of them were also avid knitters and/or crocheters. One change to a simple sleep routine has helped me find a new network and topic of conversation with all my friends inside and outside of work. 

    (3) Build a strong network beyond work.

    As you begin to develop new skills outside of work thanks to your new goals, you may find a new network develops organically for you, as it did for me with crocheting.

    But if you decide to take up more of a solo hobby, you may find that building a network outside of work might feel more challenging. This is where I’d challenge you to not think of your network as only those who live in your locality.

    Truly disconnecting from work can be one of the healthiest things you can do for your self-identity and your professional identity longterm. 

    For example, my husband and I love board games. We regularly play with a group of friends on the weekends and we are always buying new ones to teach each other. My husband is also in a book club, a men’s group focused on various men’s issues, and he plays Dungeons & Dragons with his friends monthly. Finding people with hobbies similar to yours can help you create an immediate network unassociated with your profession. This makes it so much easier to separate your professional and self-identity.

    Remember: You are more than your salary.

    Ever feel like the only number that really matters is your salary? Well, that’s definitely not true. This is why I think it’s important to have a clear understanding of how you track your performance professionally and personally with a brag book. Reflecting back on all you’ve accomplished both professionally and personally can have a huge impact on how you feel about yourself when your salary isn’t reflecting your true value.

    Remember, it takes time to get to six figures. But most importantly, once you get to six figures then what? I guarantee you that a nice paycheck won’t be enough to keep you happy for long without healthy personal habits, goals, and a strong support system. It’s so important for you to evaluate yourself on the three criteria above, so your work identity doesn’t overcome your personal identity. 

    On that note, if you don’t know what a brag book is or how to make one, I’ll include some links below with information on how you can get started building yours. 

    More Resources

    Hi, I’m Jessica

    As an internationally recognized legal marketer and law firm executive, Jessica has spent her career helping attorneys pitch their services and their resumes to some of the largest global companies and CEOs in the world. Her specialty: Helping smart professionals be unforgettably hire-able. Whether you are seeking your first job or a career change, Jessica empowers you step-by-step. Execute simple, yet practical and actionable tasks to get your resume past the stack and into the hands of your next manager.

    The post My work is taking over my life. appeared first on By Aries.

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    Promoted at work? Now what? https://byaries.com/blog/promoted-at-work-next-steps/ Mon, 06 Jan 2020 00:45:36 +0000 https://www.byaries.com/?p=3233 I was promoted at work, now what?

    First, congratulations on getting a wonderful promotion! How exciting!

    Getting a promotion is such a wonderful opportunity. Now that you have the new title and you're settling into your new position, you're likely wondering what's next. What should you do to ensure you prove your commitment to your new role and responsibilities?

    The post Promoted at work? Now what? appeared first on By Aries.

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    Promoted at work? Now what?

    First, congratulations on getting a wonderful promotion! How exciting!

    Getting a promotion is such a wonderful opportunity. Now that you have the new title and you’re settling into your new position, you’re likely wondering what’s next. What should you do to ensure you prove your commitment to your new role and responsibilities?

    (1) Take on a positive and eager mindset.

    Don’t let the idea of a new title and pay bump create anxiety. Before you let imposter syndrome set in, call the elephant in the room what it is: a dang elephant! Letting your fear of underperforming or not meeting expectations steal your joy is head trash.

    Self-doubt can be such a gnarly opponent in your path toward a successful and long career. I recommend coming up with a mantra that you repeat to yourself whenever you’re feeling the self-doubt set in. Remember that you earned this promotion and this title change. You’ve already proven yourself worthy, now you need to embody your new role.

    (2) Treat this new opportunity like a new job where you already know your co-workers.

    Like your first day at a new job with a new employer, you should treat your first day in your promotion with the same professionalism and excitement. The only difference? You won’t be having to repeat your team members’ names over and over to remember who they are and what they do. Phew!

    My recommendation is to treat this new opportunity as a new job, but where all your coworkers are familiar faces. Even so, it’s valuable to take the time to recommit to understanding the roles each of your teammates and colleagues play in the larger organization. Remember that every single person has a part to play, and its importance as a leader you understand their roles.

    You were likely given a heads up that this promotion was coming and you may have even been the one gunning for it in the first place. Perhaps you put together a job description for the role in order to show you were ready for this opportunity. Alternatively, HR may have given you a job description when announcing this promotion. If either is the case, take a moment to go back and review your job description in greater detail.

    (3) Go back to your new job description and make it actionable.

    No new job description? No problem. Go ahead and list out your core duties and responsibilities in this new role and any goals you have for the role. This might require meeting with your manager to ensure you both are aligned in your expectations.

    • To help you think about this new role more strategically, how about answering the following questions?
    • How can you make each core duty in your job description actionable?
    • Why does each core duty exist? How can you measure if you’re meeting the outlined purpose for each core duty?
    • How do you know if you are meeting the relevant goals associated with each core duty?
    • What daily, weekly, monthly, and quarterly tasks do you or your team need to take on to support the goals associated with each core duty?

    Here’s how I like to outline my core duties to make them actionable and executable:

    • Core Duty 1:
      • Action Statement
      • Purpose
      • Goals
      • Tasks:
        • Quarterly
        • Monthly
        • Weekly
        • Daily

    Note: This is a great opportunity for you to overhaul your entire Brag Book. Once you have a clear outline in place, you should start thinking about how you can track this key information for your Brag Book!

    Going through the motions of identifying your core duties, the goals, and the projects you are responsible for, will help you map out a plan for tackling your new role with success.

    (4) Assess the relationships you need to build to create a strong working dynamic.

    I like to add to my plan a place for these important relationships, so I can always have a clear reminder of who needs to be updated, informed, and included in key conversations. 

    Rome wasn’t built in a day. And trust isn’t built in a day either. Trust takes time. It requires a manager who can be okay with their team sometimes making mistakes. This is how they learn. Your team will never be 100% perfect, but it can achieve progress over time. Thus, it’s okay to let perfection go in the name of your team’s ability to grow and develop over time.

    Want to create your own diagram? Try MindMeister here!

    (5) Get ready to listen more than you speak.

    When you take on a new role it’s important to listen more than you speak. This is true of your first day at a new job, but especially true when you’ve been promoted. Why? Because office dynamics and politics can mean that you’re stepping up into a role where your former colleagues are now your direct reports or your former superiors are now you’re colleagues. This means that you may need to listen more keenly for what’s being said between the pauses of a conversation.

    When Mary brings you into her office to discuss her major projects and how those might be affecting your team, she may be mentioning key information about how her team works. You’ll be privy to how she manages, makes decisions, and the expectations she has for her team members; which may also include some confidential information. You’ll want to be sure to capture down the subtleties, stressors, and pain points she mentions. This will help your team work better with hers and ensure you come into the environment ready for success.

    Similarly, when you sit down with Jack to discuss how his duties now will roll up into your project, you want to be respectful of the fact that you both used to be peers. Be sure you’re acknowledging his work, his contributions, and the important information he may be sharing with you. Be professional and show appreciation for the work he does and be sure you’re acknowledging the shift in power dynamics appropriately without overdoing it.

    (6) Be prepared to take things slow.

    Remember that in your last role you were rocking it, but you didn’t walk in the first day and make sweeping changes? Did you? You likely took a moment to assess your surroundings before opening your mouth suggesting changes. In my experience, being patient and assessing the situation around you before proposing any changes can be a smart strategic idea. You want to be sure you know how politics work within your new role and team and this may take time.

    Give yourself time to breathe in your new role, build rapport with your new colleagues and peers, and time to really understand what makes your new role tick. I guarantee taking this time to assess will give you time to build thoughtful and meaningful change over time.

    More Resources

    Hi, I’m Jessica

    As an internationally recognized legal marketer and law firm executive, Jessica has spent her career helping attorneys pitch their services and their resumes to some of the largest global companies and CEOs in the world. Her specialty: Helping smart professionals be unforgettably hire-able. Whether you are seeking your first job or a career change, Jessica empowers you step-by-step. Execute simple, yet practical and actionable tasks to get your resume past the stack and into the hands of your next manager.

    The post Promoted at work? Now what? appeared first on By Aries.

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